The aim of this Master?s thesis is to examine in what way library users are depicted on images at two academic libraries; the University College of Borås Library & Learning Resources (BLR) and the Gothenburg University Library (GUB). 62 images, from websites and information brochures, are analyzed and the main questions are: How are users represented on images? What activities are shown? What is the difference between BLR and GUB? How can the consequences of the representations be understood? Little is currently known in the LIS-field about how images work as constructors of the social reality. The theoretical and methodological point of departure of the study is discourse analysis, new institutional theory and picture analysis.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Background and problem: There is a continuous debate regarding incentive programs in public companies. Since the global financial crisis and the subsequent recession in 2008, the criticism has reached even higher levels. Various regulatory authorities as well as influential external actors require stronger regulations and limitation of the monetary compensation in publicly held companies. Share-based payments are based on the development of the market value of the company. This means there is an existing relation between the owners? and the managers? interests.

The aim for this paper is to investigate how a limited number of youth recreation leaders and leisure-time pedagogues view their vocational competence, which kind of power the persons in the essay experience to have in their workplace and which kind of status they experience that they have in comparison with other occupational groups in their schools. The final aim of the paper is to find out how teachers interact with youth recreation leaders and leisure-time pedagogues when it comes to their vocational competence. My questions are:How do a group of youth recreation leaders and leisure-time pedagogues view their professional assignments?How does a group of youth recreation leaders and leisure-time pedagogues view their power in their workplace in comparison with other occupational groups?How do a limited number of youth recreation leaders and leisure-time pedagogues view their status in relation to teachers, other occupational-groups and parents? Which role have my respondents been assigned by their team and why do they think they have gotten that role?To answer these questions I have used a qualitative method which includes four in depth interviews. The overall theoretical perspectives are symbolic interactionism and social constructivism.

The purpose of this thesis is to get knowledge about how it is to work as a librarian at Gothenburg city library during a rebuilding process and during the time when they have worked in a temporary library so called niche library. Which part did they have in the renovation project and in the niche library? The aim is also to find out how the librarians have experienced their time in the niche library and if it has affected their profession and identity.The method that is used to answer questions of the study is semi-structured interviews with four public librarians. Through comparing previous research in building and rebuilding process I have analyzed the four public librarian?s part in the renovating process and the temporary library.

The purpose of this study was to examine and illustrate how people look at themselves and their happiness in relation to their economic situation. This study was based on interviews with eight adults divided in two groups, four were big-income earners and four were unemployed/sick-listed. I identified factors that affected the feeling of happiness such as family, friends and economy. During the process four themes were identified, happiness, work, economic strain and the importence of money versus happiness. The analysis was based on the concept of aspiration levels and an economic perspective.The conclusion of the analysis was a surprise to me, showing that economic strain could be detected in both groups but by different means.

Sveriges Radio stores their data in large archives which makes it hard to retrieve specific information. The sheer size of the archives makes retrieving information about a specific event difficult and causes a big problem. To solve this problem a more consistent use of metadata is needed. This resulted in an investigation about metadata and keyword genera-tion.The appointed task was to automatically generate keywords from transcribed radio shows. This included an investigation of which systems and algorithms that can be used to generate keywords, based on previous works.

Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay.

In this thesis, the flows of reactive nitrogen (Nr) in Scania were investigated and quantified. The thesis was also intended to form a basis for comparison between the urban nitrogen flow and other flows of nitrogen within Scania. The management of nitrogen in society has disturbed the natural nitrogen cycle. This is linked to a series of environmental problems such as eutrophication, acidification, global warming and smog. The method used was Substance Flow Analysis (SFA) for Nr. For calculation and flow charts Scania was divided into three subsystems; air, water and society.

In a multicultural society such as Sweden opposition between different ethnical groups can be hard to avoid. In the educational arena there is legislation and there are guidelines that aim to avert any kind of xenophobia directed at individuals or groups. As teachers occupy the end point of the educational chain the execution of these guidelines is for the most part left up to them.This paper aims to study how teachers handle situations where xenophobia is present and if so how they work preemptively against it. It also takes a closer look into the notion of professionalism within the teacher force with the aim of trying to answer whether teachers reach the requirements of professionalism. To do so we apply Gunnar Berg?s definition of the term 'professionalism' together with other scholars' thoughts on the subject.

The purpose of this essay is to examine if the municipality has a real freedom of action to control the use of the land and the shaping of the buildings in a large and prestigious building project.In Karlstad there is now (2006) a large building project in form of a shopping mall. This project is in its final stage of completion and offers me a suitable case to examine. To undertake the purpose of the essay, the following research question is formulated:Do the municipality have a real freedom of action to control the use of the land and the shaping of the buildings in a large and prestigious building project as the Mitt I City project?In an attempt to examine the project and the planning process, three themes are applied. The first theme derives from the hypothesis that the part that initiate the process gets the upper hand as future discussions are taking place in relation to the original ideas.

The aim of this Masters thesis is to explore the image of the librarian from three groups: librarians, researchers and directors of staff from industrial companies. The purpose was also to study the image of the future librarian as the Swedish School of Library and Information Science at the University College of Borås introduces it. As my theoretical framework I used communication theories and marketing theories. I searched answers to the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the survey? - How do the librarians view themselves? - What is the image of the librarian among the researchers who use the services of the library? - What is the image of the librarian among the directors of staff from the industrial companies? - What is the image of the librarian given by an educational institution during the basic education? I contacted the participants and asked them to draw a picture of a librarian and write a short text about the picture.

Bakgrund: Redovisnings- och företagsskandaler som ägde rum på 2000-talet i USA och flera europeiska länder satte fart på bolagsstyrningsdebatten. Många länder började införa regler med syfte att förbättra bolagsstyrningen och öka förtroendet för näringslivet. Sverige drabbades liksom andra länder av redovisningsskandaler, och som följd till detta infördes den svenska koden för bolagsstyrning för att återuppbygga marknadens förtroende för de svenska bolagen. Första juli 2005 tillämpades koden i Stockholmsbörsen för alla bolag på A-listan och O-listan med börsvärde över 3 miljarder kronor det vill säga de bolag som ingick i kategorin Large Cap.Syfte: Syftet med denna uppsats är att undersöka och analysera hur bolag på OMX Stockholmsbörsen, Large Cap, avviker från koden och om de avviker från samma punkter i koden samt hur utförligt förklarar dessa bolag avvikelserna. Med hjälp av vetenskapliga artiklar som teoretiskt perspektiv vill jag få förståelse för varför koden finns och varför bolag avviker från den samt undersöka om koden fungerar som det var tänkt.Metod: För att undersöka i vilken omfattning bolag avviker från koden och vilka punkter det som bolagen avviker från har jag läst igenom och granskat bolagens årsredovisningar och bolagsstyrningsrapporter.Teoretisk referensram: I detta kapitel har jag tagit upp tidigare forskning som handlar om andra länders bolagskoder och principen följa eller förklara, samt orsaker till varför bolag väljer att följa eller avvika från koden.

The purpose of this thesis is to research public librarians view ofthe public library as a meeting place and how it may contribute tofacilitate social integration. To study this we have asked thefollowing research questions: How do public librarians work withthe public library as a meeting place? And how do they contributeconditions for ?soft inclusion??The method we have used for this study is semi-structuredinterviews. Seven public librarians from the Gothenburg areawere interviewed and the empirical material was analyzed usingqualitative content analysis.As a theoretical foundation we have used Dorte Skot-Hansensmodel of the public library as a third place and Mikael Stigendalstheory on social inclusion. Furthermore have we used research onthe public library as a meeting place and social integration as acomplement to the model and the theory.Conclusions from the material gathered is that public librarianssee the public library as a meeting place with potential tocontribute to integrating individuals and groups with one another.The librarians? foremost method was to attract visitors withactivities aimed at certain target groups.

Syftet i denna studie är att undersöka förekomsten av resultatmanipulering samt graden av dess förekomst under året för ett vd-byte och året efterföljande ett vd-byte. Tidigare forskning har visat att resultatmanipulering förekommer och att fenomenet i amerikanska och australiensiska företag är kopplat till vd-byten där resultatmanipulering har använts för att sänka resultatet under året för vd-bytet och sedan i syfte att höja resultatet under åren efter ett vd-byte. Urvalet utgörs av företag ur Stockholmsbörsens Large Cap-lista registrerade under perioden 2006 till 2009. Efter bortfall är antalet företag i urvalet 48. Metoden är kvantitativ och består av insamling av sekundärdata.