Problem Faith in the power of advertising has varied largely through the ages, and since we know that advertising is paid for, it therefore has less weight than the usual news. Publicity through promotional activities is in turn difficult to control. The question which of these two ways to communicate with the market that is the most effective, is equally entitled to ask, as difficult to answer. Purpose/Aim This paper is designed as a pilot study with two different objectives that go hand in hand. The first overall aim is to investigate how advertising and PR / publicity can be measured with the same tools while designing this metric.

This study examines journalism student?s information use atSödertörn University during the writing process of theirbachelor thesis. The students are divided in two groupsfollowing the schools main bachelor programs majoring injournalism.The method used in this study has been a reference analysisof the student?s bibliographies along with five semistructuredinterviews. The study stems upon a socioculturalperspective and drives the thesis that information use is asituated activity.

Early contact with both parents is important for children and it is important to reach out to both mothers and fathers through parental education groups. Parent education program for fathers can lead to more fathers taking parental leave and becoming more involved in the care of their children. A lot of men lack support from the community after the birth of their child. The aim of this study was to illustrate district nurses? experiences of meeting first-time fathers.

I denna studie lyfter vi fram VD relativa ersättning i förhållande till resterande koncernledning. Studiens syfte är att analysera effekterna av en stark VD genom att undersöka sambandet mellan VD:s andel ersättning och företagets resultat vad gäller värde och lönsamhet. Studien bygger på teorier som agentteorin, stewardshipteorin, tournamentteorin och cateringteorin. För att besvara frågan om samband existerar har en kvantitativ metod använts. Data har sedan analyserats med hjälp av regressionsanalyser för att identifiera samband.

This essay criticizes common theories within the three traditional perspectives, conflict management, conflict resolution and conflict transformation, for not being able to explain and/or generate solutions to the problems of fundamentalism and religious terrorism in a satisfying manner. This essay is trying to synthesize an alternative analytical framework that better can explaining these phenomena and generate potential solutions. The frameworks ontological ground is laid out using different readings of Foucault, thereby seeing the subject as formed by discourses, material processes and institutions. Fundamentalism and terrorism are seen as a violent resistance to repressed subjectivity, but the form of resistance depends on the discursive and non discursive surroundings. This gives rise to different forms of resistance; the production of discourses and founding of groups and the entry of marginalized people in these groups.

A cattle producer that buys calves that are younger than six months to the herd should have a starter stable to prevent infection spreading in the herd. According to the Swedish animal welfare regulation there has to be a starter stable if more than 50 calves that are younger than four months are bought in yearly to the herd. The aim of the study was to improve the knowledge about bovine buildings and management of starter stables to obtain optimal weight gain and health of the calves. The hypothesis 1) The younger the calves are when purchased, the higher the calf mortality and 2) Purchasing calves from a high number of herds involves a higher risk of calf health problems and calf mortality were tested in the study. The objective of the study was to give advices by way of presenting ideal solutions of how a starter stable should be constructed and managed. A field study was done during June to September 2008 to collect knowledge and experience from existing starter stables.

The purpose of this essay was to examine pupils who leave the Swedish nine-year compulsory school system without reaching the requirements for the Swedish senior high school, and then to compare with those who reach the requirements. I used the following questions to help me reach this purpose:- Where in life are those pupils who reached the requirements for the Swedish senior high school?- Where in life are those pupils who did not reach the requirements for the Swedish senior high school?- What differences are noticeable between these two groups?The method that I used to examine these questions was to send out a questionnaire to the pupils. I also tried to make an explanation to the results with the help of Erwin Goffmanns theories.The result of this essay shows that there is not a big difference between the two groups. They both did equally well after they finished the Swedish nine-year compulsory school..

Construction of Identity and Charismatic Leaders deals with fundamentalism and Islamism within the United States, emphasising on similarities between fundamentalists and Islamists. The term "fundamentalist" is here referring to Christian extremists, while "Islamist" refers to the Muslim counterpart. The purpose of the essay is to make North American fundamentalism and Islamism comprehendible on a larger scale.In order to show similarities between these groups when it comes to values, structure and commitment to their tasks, it is important to understand the nature of the religious devotion.Analyzing the similarities of the two groups enables construction of general criteria for how anthropology of religious extremists can be outlined..

Shakespeare- Dead or alive in school?The purpose with our degree project is to examine if Shakespeare still is alive in school and in what way he is being used. Our study is based on these following questions:Does Shakespeare exist in school today?How are the other classic books being used?Which teaching methods are used?How is Shakespeare received by the pupils?The methods used to be able to answer the questions are interviews with teachers and focus groups with the pupils. We carried out the interviews with six Swedish teachers and four focus groups in four different upper secondary schools.The main result of this study shows that teachers and pupils still think that Shakespeare is an important author.

ABSTRACTBackground: Children and adolescents growing up in families where parents have serious problems are exposed to an increased risk of developing poor mental or physical health themselves. In a support group work they can meet other children in the same situation, receive help and support to process their emotions and manage their everyday life.Aim: To investigate if support group work at Trappan can reduce the psychological problems load and increase the experience of life quality, hopefulness and optimism in children and adolescents growing up in families where either addiction or mental illness occur in one of the parents. The purpose was also to investigate if there was any difference between these both child groups regarding psychological problems load, experience of life quality, hopefulness and optimism before and after support group participation.Method: Questionnaire study on children and adolescents of parents with addiction or mental illness. The children participated in support group work at Trappan. The measuring?s were conducted before and after support group participation.Results: In both groups an increased life quality in connection to finished support group participation was observed.

Background:Incoming medical alarm is a common routine for emergency nurses. Working in these situations may represent a major burden on the individual nurse. Purpose: To investigate emergency room nurses' experiences in receiving medical alerts focused on education, safety, security, skills and experience, and andherence to guidelines. The purpose was also to investigate whether there were any differences in action between the emergency room nurses who had worked longer or shorter period than two years with this.Method:The design was quantitative, comparative and descriptive. Surveys were distributed to 30 nurses who worked in the emergency room at a Swedish hospital.

The purpose of the study was to investigate whether or not Icelandic horses are less severely affected in clinical symptoms of cough or decreased performance than other breeds of horses. A breed variation in chronic respiratory disease severity was suspected based on clinical experience at the Institution for surgery & medicine, large animal, SLU Uppsala. A retrospective journal study of 17 Icelandic horses and 17 Swedish Standardbred horses with chronic problems with cough and/or decreased performance compared several measurements of disease severity. The clinical signs, physical examination and laboratory testing results compared were respiratory rate, abdominal breathing, lung auscultation, endoscopy results, broncho-alveolar lavage (BAL) results and the blood gases pO2 and pCO2. All parameters were available for all 34 individuals except for the blood gases, which were analysed, in only four Icelandic horses and four Swedish Standardbred horses. The only parameters that appeared different between the two groups were respiratory rate and pO2. The four Icelandic horses, which had blood gases analysed, had more severe hypoxemia.

The Northern Raccoon (Procyon lotor) belongs to the Carnivore-family and is a species endemic to North America. Every year hundreds of orphaned raccoon cubs are admitted into the Wildlife Rehabilitation Center of Minnesota (WRCM), a non-profit organization where all injured or orphaned wild animals are admitted and receive quality health care with the goal of being released out into the wild. The WRCM routinely vaccinate all of the admitted raccoon cubs with a killed feline panleucopenia vaccine, but despite this there are outbreaks of parvovirus infection every year where up to 50% of the admitted cubs have been euthanized or died. The objective of this study was to determine whether vaccinating the admitted raccoon kits has any significant protective effect to developing clinical parvoviral disease. A single-blinded cohort study was designed with two parallel, independent groups. One group was given a dose of killed feline parvovirus vaccine at admission, and the other group was not given any vaccination at all. Assignment to the vaccinated or unvaccinated group was on a per-litter basis and done randomly by drawing lots out of a box.

Through changes in the code of statutes, SOSFS 2009:27 (M), opioid addicts are excluded since March 1 2010 from possibilities to be accepted for substitution treatment. Opiate addicts are solitary admitted for substitution treatment from that date. Opioid addicts are excluded admission for treatment regardless of the fact that they fulfil the ICD-10 diagnosis F.11.2, i.e. opioid/opiate addictive criteria. The alteration in the statutes was carried out in reference to the fact that evidence for this kind of treatment intended for opioid addicts was missing.Both groups i.e.

This study aims to examine how adolescents with diabetes describe and value their experience of participating in a support group and how they describe the issues of being a teenager with diabetes. This is a qualitative study and we have interviewed three young women who have been participating in a support group. The results of the interviews were analyzed through a phenomenological method and then compared to earlier research and interpreted through symbolic interactionism and Erikson's development-theory, which were our theories of choice. Our findings support earlier research when stating that support groups are important and necessary for adolescents with chronic illnesses. Our interviewees stated that they think that one of the most important benefits of support groups is to meet other people in their situation; same age and same chronic illness..