Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg Keywords: In-store atmosphere, young generation, fashion houses. Thesis purpose: This thesis will find out the influences of the in-store environment in the fashion houses and it will be applicable for this sector. This research will provide information to develop a better in-store environment in fashion houses to attract more young people.

The purpose of this master thesis is to investigate what the work situation of children's librarians looks like in the year 2000, after the changes in society which took place since the 1980's. Did the tasks of children's librarians change during the nineties, and if so, in what way and why have they changed? Which new knowledge needs emerged for children's librarians during the nineties, and what was the cause of these new needs? Finally I want to know which needs for professional development arose, and how these needs are fulfilled. The thesis is based on qualitative interviews with children's librarians, library managers, library consultants, one representative of the Swedish school of Library and Information Studies and one member of SAB's children and youth committee. The study reveals that the identity of children's librarianship is strongly associated with the stimulation of language and reading.

Because of among other things the globalization and a focus on core competencies knowledge has become very important for the companies of today, especially for research-intensive companies. The problem is that the companies become more sensitive to how knowledge is created and spread, that is, how organizational knowledge is created. Especially sensitive are companies who are small, young and research-intensive. The purpose with this thesis is to explore how organizational knowledge is created in small, young and research intensive companies.The theory is based on a five-phase model of organizational knowledge creation and four modes of knowledge conversion described by Nonaka and Takeuchi (1995). These concepts constitute the foundation of the analytical model used in the thesis.The study is carried out by qualitative, highly structured interviews with low standardization.

ABSTRACT. Introduction: Human Immunodeficiency Virus (HIV) is a retrovirus which occurs worldwide and spreads between humans mainly through sex, from mother to child, blood and blood products and between injecting drug users. After been infected with HIV for a couple of years the final stage of the infection progress into Acquired Immune Deficiency Syndrome (AIDS), and there is no cure or vaccine, only medication that delays the development of the disease. Objective: The aim of this thesis is to examine the preventive work against HIV in Sweden, the groups at risk for getting infected and to highlight sexual attitudes and behaviours among adolescents and young adults. Method: A literature based study method was used and the material is based on scientific articles and reports from active actors within the field of HIV prevention.

Aims: The aim of this study is to describe how youth?s political exclusion is constructed as asocial problem. This is done through a study of a project which aim is to engage young peoplein politics.Method and theory: By interviewing the project?s manager and developer as well as eightparticipating young people different constructions of the problem of youth political exclusionhas been analyzed using the social constructionist perspective on social problems.Findings: The dominant perspective found in the empirical material includes framing youngpeople?s lack of political knowledge and self-confidence as the reason for their politicalexclusion. Even though the Youth Board (ungdomsstyrelsen) in Sweden officially views allyoung people as a resource, when youth politics are implemented through projects, this is notthe view that young people meet.

This essay aims to generate understanding for todays grammar teaching in the early grades.Through base in previous research, I intend in this work to seek understanding of what affects the grammar development and its impact on education. I investigate in this essay teacher's approach to grammar and how it affects the incidence of grammar teaching.Work empiricism consists of qualitative research interviews and a survey with the intention to present a broad picture of grammatical meaning. Regarding to the informants that are involved in the investigation, I have deliberately chosen teachers from different generations to find reflections of their own education and how itinfluenced their view of grammar. My study shows that teachers acquire greater part of teaching about languagefunctional side compared to the form of the language. The teachers who participated in the survey indicated that the language functional side priority by reason that the more responds to students' learning needs and promotes a desire to learn through meaningful for the student.

The Swedish language has for over six hundred years been under influence of foreign languages. Nowadays, it is the English language that undoubtedly affects it in largest scale - even though both French and especially German have had a serious influence through history. In an inquiry by behalf of the Swedish Government, named Mål i mun ? förslag till handlingsprogram för svenska språket (2002), one of the conclusions was that journalism is an important area that has to be under linguistic supervision to avoid a gradual weakening of the Swedish language. It is also a known fact that the Swedish sports writers has a tendency to use a lot of English words, even though there are equivalent Swedish ones applicable.

Introduction: In today?s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information.Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse.Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject.Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information.

Abstract of How to dress a cloud in trousers? ? A comparative analysis of Swedish translations of Vladimir Majakovskij?s poetryIn this essay I present a comparative analysis of Swedish translations of Vladimir Majakovskij?s poems ??????? ? ??????? and ??? ???? ??????.[1]My ambition is to analyze and understand methods of translation and reasons of devices in transforming Majakovskij?s poetry into a Swedish language and context. On the basis of my theoretic perspectives (which contain fundamental problems of translation, the development of the subject ?translation? and English translations of Russian texts) I methodically execute a parallel reading of the original poems, literature concerning Majakovskij as a poet and selected, biographic literature with a concentration on the works of the Swedish translator and scientist Bengt Jangfeldt.[2]The chapters of my analysis was formed during my methodic reading of theoretic and biographic literature and creates a frame for my results: the analyze of three different kinds of transforming the Russian rhymes into Swedish, the way of translators actualizing and making poems more understandable by placing it in a different context by changing names/national clichés, the effect of using hard or vulgarized language and the inevitable transformation from Russian to Swedish when translators are showing underlying meanings in the strophes by using more poetic language, a discussion of errors in translation, implicit difficulties in Russian use of certain words and the ideology of Majakovskij?s poetry and the Swedish publication/relationship to the authorship.[1]?A cloud in trousers? and ?At the top of my voice?[2]An interview with a Russian-speaking reader is also executed for another perspective of the Russian language.

ABSTRACTBackground: Endometriosis is a chronic disease where the tissue, that the uterus contains,also can be found outside the uterus.The objective of the study was to investigate young women?s experience of endometriosisand how they experience the care.Method: Fourteen young adults were asked to participate and eight of them did participate.They were all in the range of age 14-20 and they all had had contact with a unit forendometriosis in Sweden. Semai-structured interview was chosen as the data collectionmethod. An interview guide was used during the interviews. For the analysis aphenomenological method with focus upon experiences was used.Results: The result showed that the young adults? experiences in the daily living containedpain, alienation, tiredness and side effects.

The aim of this thesis is to examine whether the youth section, named ?Young adults?, in the library in our study is justified or not. We will do this by examining connections between society?s and the library?s views on youth and youth culture. In our study we examine the purpose of the young adult-department and which measures are taken to reach the purposes.

The aim of this thesis is to study and analyze a village in the southern of Sweden called Gnosjö, which is famous for a special spirit of industrial success and entrepreneurship. Gnosjö has been successful and famous for many years but is now standing in front of several threats, like a growing number of out moving inhabitants, a low standard of education and difficulties for women to make carrier. Trying to reduce the threat of young inhabitants moving out, a new education program started three years ago with the purpose to make young students to be more interested in the technical development of the industry and make them stay in the district and hopefully be entrepreneurs.The research questions are; which consequences does ?Entekprogrammet? and the background of the students have on the students view on the spirit of Gnosjö, carrier in the local industries and wish of staying or moving from Gnosjö. Furthermore, I want to see if there are any differences between the girls and the boys, does sex have an influence on the view at the future? The study is made by qualitative and quantitative method.

The purpose of this study was to examine how teachers in primary schools experience the situation of teaching newly arrived immigrant pupils in their regular classes and also how they plan their teaching for these pupils. The empirical study did intend to answer the following two questions; how do teachers experience the situation of teaching newly arrived immigrant pupils in their regular classes? How is teaching of newly arrived immigrant pupils in regular classes being formed? A qualitative method was used in the form of interviews with five primary school teachers from two different schools. The overall perspective I have assumed in this study is the sociocultural perspective, but I have also taken up a second language perspective and an intercultural perspective. All the teachers in the study have described their experiences of teaching newly arrived immigrant pupils in terms of difficult, tough and demanding at the beginning, but nowadays somewhat easier.

The objective of the study is to examine whether the experience from language courses abroad has had any impact on the career choices for four individuals. Based on a qualitative research methodology, four semi-structured interviews have been executed. The two research questions have been answered by letting four people recount their experiences from language courses abroad linked to their self-images and career choices. The outcome is that the experiences from the language courses contributed to a more or less altered self-image. Most of all, the interpersonal abilities were fostered, which led to the formation of a self-image characterized by improved confidence in social settings.

The recent development in society, such as the increased digitalisation, has brought new terms for both production and consumption within the cultural field. One of the main goals within Swedish Cultural Policies today is that everyone should have the same opportunities to practice and participate in cultural activities, with the right to develop their creative abilities. The cultural policies also contain the possibility to encourage spontaneous culture practice. The question is how to reach this goal.During the spring of 2012 I have been examining the term ?spontankultur? (spontaneous culture practice) as it appears in the discussion around participation in cultural activities and its connection to creativity.