The thesis tries to answer how a combination of financial metrics and marketing metrics can improve strategic decision making. The purpose is to develop a strategic working method for general dealers. The method is based on the two theoretical frameworks "The strategic resource model" and "The importance-performance matrix". The suggested method is being tested in a small retail store environment on the Swedish market. The result of the test shows that a better suited strategy can be developed when this strategic method, which combines financial metrics with marketing metrics, is being used.

Bachelor thesis, Business Administration and Economics Programme, School of Business and Economics at Linnaeus University in Va?xjo?.Spring of 2015 Title: Performance measurement from a cost leadership perspective - A case study on Gekås.Authors: Adrienn Csiszer, Hannah Lundberg & Helena WennerströmTutor: Eva GustavssonExaminer: Karin Jonnergård Keywords: Performance measurement, Performance measurement systems, Generic strategy, Cost leadership strategy, Financial and non-financial measurements. Purpose: The purpose of this study is to examine how a company with a clear cost leadership strategy chooses to work with performance measurements, with a view to comparing a practical example to theorethical approaches. Methodology: The method chosen for this paper is a case study on Gekås AB. The presented data were collected through interviews conducted with four employees on Gekås. Conclusion: The study concludes that for a business with cost leadership strategy the financial measurements are more important than non-financial meausurements. For Gekås it is important to keep the performance measurement simple and understandable for the employees. They only use three measurements (sales, hours and sales per hour) in planning and in evaluation.

The practice of landscape architectural involves forming the space in our cities and suburbs, as well as the landscape surrounding. The need of exploiting green environment leads up to, among other issues, flood problem during heavy rain and overfed water environments. The problem is partially caused by the shortage of knowledge, how the environment is responding of the innovations made by the city- urban planning and how to get sustainability. Research and knowledge how to take care of our environment, in a natural way, is increasing. The object of the thesis is to propose control and balance in urban wetlands, and discuss the difference a plant design can do. The thesis deals with discourses in the field of landscape architecture, biological diversity, dam construction, limnology, planting design and management, pollution of the environment and urban design practice.

Bark-stripping by red deer (Cervus elaphus) cause extensive damage to economically valuable spruce trees (Picea abies) in Swedish forests. The underlying causes for bark-stripping are not fully understood, and the frequency and severity of damage unpredictably differ between regions. In this study, I investigated if landscape structure (e.g. agricultural dominated landscape opposed to forest dominated landscape), forage availability, population density and disturbance (e.g. roads and settlements) affect bark-stripping frequency.

The title of the final thesis is Filmic landscapes ? film as representation, tool and practice in landscape architecture. The aim of the final thesis is to investigate how film as a medium can be used to describe, interpret and manipulate the understanding of a place and its design. What kind of aspects of landscape architecture can film as a medium in a design-process emphasize or create? How can filming, as a self-standing act, contribute to the understanding of the landscape and a landscape-related design-process? The thesis is divided into two parts, one theoretical part that consists of an essay, and one practical part that consists of a 11minute long filmic reflection of the ?Glass-houses?in Kosta, Sweden, created by the Swedish designer and architect Bruno Mathsson.

This essay deals with the relationship between the mendicant movement and the urbanization during the thirteenth century. The aim has been to explore the significance of the Dominicansand the Franciscans for the creation of an urban landscape. This was made through the study of the urbanization process in southern Halland focusing on the town of Halmstad where the friars were established. The importance of the mendicants was also studied through their absence in the towns of Laholm and Falkenberg. To achieve this investigation in a contextual perspective material from different areas was used such as archaeology, history and history of science and ideas.

By using the cyborg as a structural tool to analyze certain aspects of human interaction with what can be perceived as landscape or landscape architectural elements, this thesis seeks to explore the concept of the cyborg landscape in order to place human practice in the context of postmodern ideas of the end of true nature. Ever since human kind has externalized evo-lution by using tools and extending the body with technological inventions, we have also taken our surroundings out of their natural trajectory. Everything we do that is conditioned by the use of technology is altering that which we perceive as nature and natural. Since we have been doing this for millennia we have of course also altered our surroundings by the influence of technology.This thesis uses three examples of landscape or landscape architectural elements that are conditioned by the integration of technology to explore this practice through a postmodern model of analysis based on the concept and basic premises of the cyborg, or the cybernetic organism. A cybernetic organism is in short an organism that has functioning technological parts integrated into its system.

The relationship between landscape - public - art and whatoccurs and happens in between is what this paper casts light on. The essay intends to investigate whether there is any boundary between landscape architecture and art. How does this border looks like? Can art in the context of landscape architechture lead to a closer cross-border collaboration between landscapearchitects,artists and the public, to create attractive and/or functional outdoor environments. The place where the meeting can take place is outdoors where the landscape architect works, in the public environment and around the public art.

This research paper is a thesaurus construction for the interdisciplinary subject of landscape planning. The personnel doing the indexing of documents at the Swedish University of Agricultural Sciences had earlier expressed a need for such a work within the fields of Landscape Architecture and Landscape Engineering. However our objective was not to create a complete thesaurus, but instead a basic construction which the personnel at the Agricultural University could expand upon. The actual construction is based upon ISO 2788-1986, Documentation Ð Guidelines for the establishment and development of monolingual thesauri, and Aitchison, Gilchrist and BawdenÕs Thesaurus Construction (1997). The line of enquiry taken has dealt with the problems relating to the collection, selection and control of indexing terms.

Purpose/Aim: The aim of this thesis was to examine how multi channel publishing in different stages effect the work for journalists.Material/Method: The thesis is based on ten case studies selected from the literature and one conducted especially for this thesis. The case studies have been categorized according to a model that describes three strategies for multi channel publishing. The first strategy is to have a primary publishing channel, the second is to have separate editorial staffs for all publishing channels and the third is to treat all publishing channels equally.Main results: Journalists working for companies using the first strategy have not experienced any major differences in working conditions or work practices. For journalists employed by companies using the second strategy for multi channel publishing the effects on the journalists was noticeable but not major. The effects on journalists in companies using the third strategy are mainly stress and an uncertainty regarding how to use special media techniques..

This thesis has been conducted at Saab Bofors Dynamics AB. The purpose was to investigate if a non-linear missile model could be stabilized when the optimal control signal is computed considering constraints on the control input. This is particularly interesting because the missile is controlled with rudders that have physical bounds. This strategy is called Model Predictive Control. Simulations are conducted to compare this strategy with others; firstly simulations with step responses and secondly simulations when the missile is supposed to hit a moving target.

The financial crisis in 2008, effected companies around the globe and forced them to change their operational strategies, in order to survive. Companies with international links needed to consider external effects and due to that adapt their strategies on a global level. Demands for goods and service were decreasing and companies could only manage the cost during a recession to not face bankruptcy. Organisations need to reconsider their optimal strategy as this will determine their future outcome when managing a crisis as the one in 2008. British Airways - Air Cargo is a global company with an international network which serves about 80 countries, with about 200 destinations.

Ship formed monuments from the Late Bronze Age on the island of O?land, southeast Sweden, have never been thoroughly dealt with in previous research, despite the fact that the region is suggested to have had a key-role in maritime trade networks. This thesis aims to address the ship formed monuments on O?land in relationship to the monuments in northern Sma?land and the island of Gotland. My goal is to discuss how the ship symbolism was practised during the Late Bronze Age in Scandinavia from a new perspective.

Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international strategy for what merchandise to offer. The strategy has received an overall positive response, however, it does not apply well within the Swedish market where merchandise is sold in less quantity than abroad.

This paper deals with the relations between landscape rooms and monuments in an area north of Mönsterås in Kalmar län. After archaeological excavations had been carried out in the area 1991, an article promote it to the ?Bronze Age district of Mönsterås? (Källström 1993). There are two main problems that I deal with in this paper. First: The relations between the natural places and the monuments or memorials.