Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

In this paper I have sought a suitable level of abstraction in my models describing the landscape; the models are made to be viewed from eyelevel. Because of the spectator being ?in the model? the objects included need a certain degree of realism. I have sought what is needed in the model to be able to comprehend that the model is showing a landscape. Some details might be unnecessary.

Place is on the one hand a commonsense everyday word with diversely connotative meanings, and on the other a contested concept with different interpretations across a broad range of academic disciplines and discourses. This thesis researches theories of place and their implications for the theory and design practice of landscape architecture. Responding to problems of insufficient theoretical grounding and inconsistent use of the concept of place within the discipline presently, it argues the need for a theory of place better articulated in relation to landscape architecture. It seeks to contribute to such theory formation by drawing on ideas from related disciplines ? tracing diverse understandings of place beyond the commonsense meanings of the word and into the deeper reaches of place theory as tools to explain physical, social and spiritual aspects of the environment, and human relationships with it.

According to the Swedish strategy for forest protection, additionally 40 000 ha productive forestland will be protected in the county of Västerbotten, between 1999 and 2010. A national project was carried out to distinguish the proportion of forest with a high biological value, in all counties. The project resulted in demarcation of small landscape areas or small ?biological value regions? (bvr), with higher concentrations of forests with conservation values and red listed species than the surroundings. In Västerbotten, 26 such bvr?s were identified and the Counties Agency and Forest Agency in Västerbotten developed a regional strategy for forest conservation to standardize the forest protection process.

This degree project is based on my personal relation and engagement to the small-scaled cultural landscape. My viewpoint is the village Torpa in Östergötland. My observations of the changes and development together with the stories of the village people has lead me to the questioning about the future prospects of the small-scaled cultural landscape. The rationalization of the society and our urban culture has lead to big changes in the cultural landscape and the people have reduced to a small crowd. Fewer and fewer hands are managing the small-scaled cultural landscape and fewer and fewer young people have connection to this kind of landscape and its management.

A lot of habitats have declined or disappeared as the old cultural landscape changed to the modern agricultural landscape of today. Places such as power line corridors, racing tracks, gravel pits and military training sites have become refuges for many species associated with the old cultural landscape. These sites have been exposed to ecological disturbances that create the same type of habitats that were found in the old cultural landscape.The military training sites in Sweden has an impressive diversity of species. Disturbances from the military exercises have created habitats that are important for a wide range of species.The purpose of this thesis is to study some of the ecological disturbances occurring in the military training sites of the Swedish Armed Forces and examine how they affect different types of habitats. The thesis explains through litterateur and field studies the reason to the rich biodiversity often found at military training sites.

The thesis has two purposes. First, to give a practical insight into the challenges that Swedish companies might face, and how these challenges are tackled, when implementing strategy in a local area. Second, to develop a general applicable model as a conceptual contribution to the field of international strategy implementation in local areas. This empirical-driven thesis is written in a qualitative and explorative approach, where abduction is adopted in order to find mysteries and contribute to the forming of new theories. The empirical foundation is twenty-two interviews and observations of three large Swedish companies.

This work derives from the question ?What is a beautiful road??. The question is being discussed in interviews with two employees at the Swedish National Road Administration and two former members of the ?Council of environment and beauty? at the Swedish National Road Administration. The interviews are summarized in my own discussion about the concept of ?Beautiful roads?.

The landscape architect is similar to the moviemaker in that they both want to mediate an experience with their creations. The landscape architect designs playgrounds and the moviemaker makes movies for children, but how does the relationship between children and nature look like in the landscape formed by the movie maker?s fantasy? The purpose with this thesis is to study how the relationship between child and nature is depicted in a movie as a medium, by analysing ?My neighbour Totoro?, a Japanese animated movie from 1988 by Hayao Miyazaki. The analysis consists of two combined analyses, Experiential Landscape Analysis and Gordon Cullen?s Serial Vision, both of which analyse the relationship between a human being and her environment as well as the emotional changes that occur as she moves in it.

The purpose of this essay is to analyze and show possibilities how a city can grow into the scenery of a oak dominated landscape and how this encounter can add values to the city. The city in focus is Linköping, a city that is approaching one of Sweden?s largest oak dominated cultural landscapes. To this landscape high ecological and cultural values are connected. The recreational values are also of importance especially because of its urban location also because the city is mainly surrounded by flat agricultural land.

This thesis examines the approach for implementing strategy that has been applied by the study object, Svenska Spel. The specific approach originates from the theories of Elliot Jaques, whose key proposal is that individuals have different capability of carrying out tasks over different time-spans. The main purpose of the study is to analyze how the approach has influenced the management control systems in use, in order to ensure that the strategy is successfully implemented on corporate as well as operational level. Twenty in debt interviews conducted with employees, representing a vertical cross section throughout the organization, are the main source of the study?s empirical foundation.

The purpose of this thesis is to examine and analyse which effects a service strategy has on the control system of an organisation. The thesis takes a service perspective, and it is assumed that a service strategy gains competitive advantage and that the goal of the service strategy is to increase the customers? satisfaction level. A qualitative in-depth case study was performed on a Swedish beauty company. The organisation?s vertical structure was examined, from central to local level.

The aim of this paper was to examine the specific experience of being bicultural, what ackulturation strategy the person utilized and what influenced the use of this strategy. The findings were analyzed with the help of Pierre Bourdieu?s concepts of habitus and cultural capital. The empirical data was collected through qualitative interviews with four women of Chilean background, who either were born in or had been living in Sweden since childhood. The results of the interviews showed that all the respondents predominantly utilized the integration strategy, meaning that they participated in and felt a connection to both the Swedish and Chilean culture.

Since the beginning of the new millennium the world?s population has increased exponentially fast. The majority of this growth has been accommodated for by urbanization of the developing world. This in turn has lead to a wide spread of informal settlements. Thus, areas of urban slums, that have risen illegally on the marginal lands within and at the periphery of the formal city.

The aim of the "Green forest management plans" is to help forest owners to reach the environmental goal of the forestry act. But are they able to do that? Is it possible to plan preservation of species on single estates? How do single-estate-plans differ from a landscape analysis and how can the landscape approach be used in operative planning? This work was initiated to give an answer to these questions. This study was made in a landscape of 4200 ha in Östergötland county, south-eastern Sweden. A lanscape analysis was made and then compared to the Green forest management plans in the same area. The nature conservation areas (areas that were set aside to be managed with environmenatl goals) differed quite a lot between the two alternatives.