Title: Nu är det dags för fotboll 2.0 I En studie om hur fotbollsklubbar i allsvenskanarbetar med relationsmarknadsföring med hjälp av sociala medier.Short explanation of the titleWe chose the title ?Nu är det dags for fotboll2.0?because it relates to the socialhabits that occurs between individuals within society today. People are moreinteractive online than before due to the development of Web 2,0 and social medias.Main purposeThe main purpose of this thesis is to describe how professional football clubs usesocial media tools to establish, maintain and develop relationships with costumerswithin the field of sports.MethodologyThe thesis is based on a qualitative research with an inductive approach to make itpossible to create a depth within the research. In addition, we have a hermeneuticperspective to build an understanding for the hard labour that is put in action byworkers in the football clubs only for the reasons of making relationships possibleand strengthening bonds by using social media tools. We have gathered theempirical information trough interviews with main leaders within chosenorganizations that use social media tools on an every day basis.

Introduction: Two women die every hour due to pregnancy and childbirth relatedcomplications in Bangladesh. It is well known that a strong midwifery profession is the key toachieving safer childbirth and it is the right of every woman to have access to a fully trainedmidwife and to a safe delivery. However this is not the case in Bangladesh. Today, theexisting nurse-midwives are not fully utilized for the midwifery services. The profession ismal-distributed, functioning as multi-purpose service provider and are not recognized as aseparate cadre of midwives.

The purpose of this study is to investigate differences of how the Swedishemployees union ?Unionen? communicates with its members, on one hand thosewho are members of local union clubs and on the other non-club members. Thenumber of non-club members has increased due to labour market changes implyingthat workplaces have been fragmented and hence affect the possibility to form localunion clubs.The questions posed in the study are: How does Unionen communicate with itsmembers? How does the communication differ between club members and non-clubmembers? What are the preferences of Unionen´s members as far as communicationwith the central organization? What kind of information do the members seek andhow do they find it? What values does Unionen represent? Are there differencesbetween the messages that Unionen is sends out and how members and non-clubmembers, respectively, perceive them?A case study method has been used applying both quantitative and qualitativeanalyses. Quantitative methods have been used in illustrating the number ofdiscussion subjects at Unionen´s website, the members needs for receivingcommunication and channel usage while qualitative methodologies have been usedin interviews with Unionen´s members, club chairmen and union representatives aswell as semiotic picture analyses and analyses based on methods of Uses andgratifications theory.One conclusion of the study is that two significant differences of communicationhave been found between members and non-club members.

Directive 2006/54/EG from the European Union concerns the equal rights between men and woman and the principle of equal rights. The purpose of the directive is that the member states provide the equal rights between men and woman. Affirmative action is one exception from the principle of equal rights which is settled in directive 2006/54/EG, article 3. The purpose for the affirmative action must be to encourage the equal rights between men and women.EU has specific criteria to use affirmative action, which is created by praxis of the Court of Justice of the European Union. These criteria are that the affirmative action must involve an objective assessment, there must be equal qualifications between the person which is affirmative action and the person who is not, the positive action cannot be automatically decisive and this special treatment should be proportionate to the purpose.

Bakgrund/Problem: I samband med generationsskiftet på arbetsmarknaden uppstår frågan hur arbetsgivarna ur ett rent strategiskt perspektiv kan ta ställning till Generation Y (födda under andra halvan av sjuttiotalet fram till ca år 2000) i arbetslivet. Generation Y verkar nämligen ha en förändrad syn jämfört med äldre generationer när det gäller hur man ser på arbetets roll i livet. Företagen måste börja uppmärksamma dessa förändrade värderingar för att genom sitt Employer Brand kunna locka till sig den yngre generationen på bästa sätt.Syfte: I denna uppsats presenterar jag sociologiska teorier och empiriska fakta om generationer, för att försöka se vilken betydelse generationstillhörigheten kan ha för organisationers Employer Branding. På detta sätt vill jag utveckla och föra fram ett tankesätt som grundar sig i en genera-tionssociologisk analys av fenomenet.Material: Mitt material kommer huvudsakligen från forskningsstudier, forskningsartiklar, littera-tur, medier och från teorier av sociologerna Hans Zetterberg, Ronald Inglehart och Karl Mann-heim.Slutsats: Generationstillhörigheten verkar ha en stor betydelse för företagens Employer Branding. Det finns idag en större fokus på fritid och person framför arbete.

The purpose of this essay was to analyze the management and steering of the social welfare service. The objective was specifically to examine how the leaders approach their position as managers of the social welfare service, and also how they approach their way of steering. The social welfare service acts under political decisions, but the management interpret and transform these decisions into actions. The managers of the social welfare service are therefore important from a democratic perspective. The study was based on five qualitative interviews with two managers of the unity, two departmental managers and the head manager of the social welfare service.

Mot bakgrund av att det finns forskning som visar på samband mellan arbetstillfredsställelse, hälsa och effektivitet, blir det angeläget för organisationer att beakta hur chefer arbetar kring psykosociala faktorer i medarbetares arbetsmiljö, samt vilka konsekvenser olika typer av ledarskap får för medarbetares psykosociala arbetsmiljö. Min avsikt är därför att undersöka hur medarbetare upplever sin psykosociala arbetsmiljö samt hur de uppfattar att deras närmaste chef agerar för att den psykosociala arbetsmiljön ska bli tillfredsställande. För att få en större förståelse betraktas problemet även ur chefernas perspektiv, d.v.s. hur de verkar för att få till stånd en god psykosocial arbetsmiljö för sin personal. Syftet med studien är således att undersöka vilken påverkan ledarskapet har för medarbetares psykosociala arbetsmiljö.Den empiriska undersökningen bygger på kvalitativa halvstrukturerade intervjuer, som genomfördes på ett stort tillverkande skånskt företag, med sju medarbetare samt tre av deras chefer från tre olika avdelningar.I analysen framkom det att medarbetarnas upplevelser av sin psykosociala arbetsmiljö varierade på de tre avdelningarna, bl.a.

The aim of this thesis is to analyse the conceptualisation of the social relations of class and gender within the Social Democratic Women?s Association during the period 1972 ? 1993, on the basis of their programmes for action. The analysis of the concepts is based on an ideology critical study focusing on the manifest ideology.The study is based upon the theoretical concepts of class and gender,  The class analysis is based upon the broadened concepts of class by Erik Olin Wright and Ira Katznelson. The gender analysis is mainly based upon a Marxist understanding and a critical point of view of Marxism and feminism in the context of patriarchy and capitalism.The period of the study is where the social democracy is challenged, both by radical socialism and feminist ideology and the economic crisis during the 1980?s, as well as the possible threat of an organised women?s party in Sweden.

Problem och bakgrund: Lärarnas arbetsvillkor har förändrats med samhällets utveckling. En ökad arbetsbelastning har orsakat stor sjukfrånvaron hos lärarna det senaste decenniet. Mycket tyder på att lärarna känner sig stressade i sin vardag. De känner tidsbrist på sitt arbete på grund av ökad arbetsbelastning. Uppsatsens problem är hur lärarna klarar av de förändrade arbetsvillkoren och huruvida arbetet inverkar på fritiden.Syfte och metod: Syftet är att belysa ur ett sociologiskt perspektiv hur lärare klarar av balansen mellan arbete och fritid.

The purpose of this study is to survey which competences and personal qualities the labour market, for students with examination from the Coaching and Sport management education at Vaxjo University, require. Furthermore I want to find out if the employees, videlicet the ex students, consider that their competences differentiate in relation to other employees in the organization which not have this education.In the study a qualitative investigation method has been used where ten interviews have been implemented. The interviews have been carried out within five conceivable work areas to a student with examination from the Coaching and Sport management education at Vaxjo University. The work areas are sports association, sports union, municipal activity with sport and leisure time connection, company with health care connection and company without any kind of sport connection. Five of the persons being interviewed are ex students that now are employees within any of the elected work areas.

The purpose with this study was to show the relations between parents and youths from an adult perspective. We wanted to examine in what way the individualized society, limits and psychic health and unhealthy with parents could affect their youths. We chose to make a qualitative inquiry about this subject and had implemented interviews with social welfare secretaries, recreation leader and night walkers. To receive a deeper insight participant observation with night walkers, participant in parent education and participant in three different recreation centres was carried out.Both writers were interested in relations and relations making between people, which led us in to the chose subject. We did not found any earlier research in the subject which made the investigation even more interesting.

The aim of this essay is to investigate how a demarcation is made between employees? right to religious freedom next to employers? interest in running their enterprise in an efficient way. Case law shows that the Arrowsmith-principle forum internum and forum externum could be used when a demarcation has to be made. Furthermore, case law shows that that the employee?when accepting a contract of employment?have accepted certain restrictions of his or her religious freedom.

The purpose of this essay is primarily to investigate the possibility of and the rules concerning using quotas in the field of admission to university. Secondly, an investigation of whether the Swedish Police Academy has been conducting this method during the years of 2009 and 2010 is made. They are currently accused of having discriminated applicants due to their gender and ethnicity. In order to examine the legal arena as far as possible the laws of discrimination, both including the legislations and regulations assumed by the EU as well as the Swedish laws in this field, will be studied. The laws of discrimination will be put in relation to the legal possibilities of making exceptions from the principle of equal treatment.

Denna uppsats fokuserar på arbetstrivsel i människobehandlande organisationer, mer specifikt ett autismboende i en större stad i Skåne, med de speciella förhållanden som dessa innebär. Råmaterialet i dessa organisationer utgörs av människor ofta i behov av hjälp och stöd. Tidigare forskning visar på att arbetstrivsel är ett fenomen som har stor betydelse för både individ, grupp och samhälle. Det finns därför en stor vinst i att försöka sätta sig in i de aspekter som bidrar till att stärka respektive hota arbetstrivsel i organisationer. Därmed blir syftet med uppsatsen att undersöka vilka faktorer som bidrar respektive hotar arbetstrivseln på en psykisk påfrestande arbetsplats.En kvalitativ undersökning i form av halvstrukturerade intervjuer genomfördes inom en LSS - verksamhet.

The research of organizational structure and control in the audit profession suggest that there is a contradiction in that auditors should both nurture collegialities while they at the same time have their own responsibility for their individual development and career. This creates a competitive situation among colleagues who in return are expected to maintain a good social relationship and team spirit with each individual. Subsequently, being part of the collegiality and being highly individualistic, gives rise to a theoretical dilemma where these opposing forces are supposed to coincide with each other.The purpose of this paper is to create a bigger understanding of how auditors at major accounting firms can handle the conflict that arises. In order to explore this dilemma, we conducted a qualitative study based on an abductive approach. We have made seven semi-structured interviews from a localistic view.