This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

The aim of this thesis is to examine the customer profitability in a wholesale company. A case study of Eugen Wiberger AB has been conducted. Firstly the authors have examined the current perception of the company regarding their customer profitability and the results of their calculation of the customer profitability. Secondly an Activity-Based Costing analysis has been performed and has been compared to the perception in the case company. The conclusions are that the smaller customers are the least profitable, and in some cases unprofitable, whereas the larger customers are profitable.

Pyometra (chronic purulent uterine inflammation) is a common disease in middle-aged and older intact bitches. The disease most frequently occurs in metoestrus and previous research studies have shown that both hormones and bacteria are involved in the development of the disease. Analysis of the blood levels of prostaglandin metabolite 15-keto-13,14-dihydro-PGF2? (PG-metabolite) has previously been shown to be clinically useful in the differentiation of canine uterine diseases such as pyometra and mucometra. The PG-metabolite concentration has also been correlated to severity in pyometra as determined by hospitalisation length. The purpose of the present study was to investigate if blood levels of PG-metabolite can differentiate uterine diseases such as pyometra from other diseases in female dogs.

This essay contains a discoursive analysis of fifteen travel reports from five of the largest papers in Sweden. The travel reports contains recaptions from wildlife tourism experiences were the predators are the main target, or at least one of the main targets. Seven of the reports are from Sweden and eight of them from Russia, Rumania, Finland, Turkey and the United States. Predators in this essay aims to those in Sweden called ?the big five?, these are: bears, wolves, lynxes , wolverines and golden eagles.

What impact and effects are created by the placement of an international ranking? Could it be that a top rank is detrimental to an entire country's efforts to fight corruption?This bachelor thesis in political science is about Swedish corruption. In essence, so questioning the Transparency International's indexed rankings that placed Sweden in third place. Issues concern since if the third placement has created nonchalance and a careless mentality in Swedish government and in particular in the municipal operations. Research results show that Transparency International's rankings have low validity and low reliability and that the government is not acting sufficiently to prevent and fight corruption.

Driving instructors education are since 2009 a comprehensive Yrkeshögskoleutbildning for three semesters of full-time study. This paper aims to shed light on what must and what can be included in a good Driving instructor education and proving a proposal for how this might look like. The goal is to create a new didactic approach to education. The result Is a ?ball didactic? approach to education.

Title:The issue of unplanned stoppages caused by failure in medical technology equipment ? A study within the hospital of Kalmar with a focus on manage-ment, security and quality Author:Anna Förster, Ambika Linder, Sandra Nyqvist Tutor:Thomas Karlsson Institution:Linnaeus School of Business and Economics - Linnaeus University Kalmar Date:2011-01-14 Purpose:The purpose of this study was to examine unplanned stoppages caused by medical technology equipment failure in the healthcare operation within the hospital of Kalmar. Our study is based on a number of specifically selected incidents which show the consequences these disruptions cause in management, security and quality within the operation. Our intention was also to examine what role the medical technology department of the hospital plays in the care production operation during these unplanned stoppages. Method:Through a qualitative study we have generated material from a number of interviews with staff working in the hospital of Kalmar.

In the 90's the establishment of external trade centers had a strong growth in Sweden, primarily in large and medium cities. Gradually took smaller towns by this development. In larger cities with larger and growing customer base than in small towns were not affected by the trade centers heavily, but in the smaller towns where the customer base was smaller, there was a risk that it created a negative competitive relationship between external trade center and trade in the citycenter. In some cases, competition is a positive development for both the citycenter and external trade areas, but in some cases there was a risk that the center became impoverished. In such situation there are theories that the different variety of different types of goods should be at the center and in external trade center could lead to a balanced trade relationship.

Castration of dogs holds many reasons and opinions, therefore methods, traditions and rea-sons vary. The approaches have during time changed from mostly surgical castrations to also including hormonal treatments. Castration is used to control the dog's reproductive abilities, for medical reasons and to possibly rectify problems of behavioral nature. How common a particular method of castration is in a country is highly dependent on the country's traditions. In Sweden it is most common with castration for medical reasons, such as possible elimina-tion of diseases, for example, benign colorectal tumors.

The purpose of this thesis was to study local bank offices work with customer satisfaction. A case study concerning two local bank offices was made, the cases were based on interviews with the managers at the bank offices. The research questions that we wanted this thesis to answer was how local bank offices create customer satisfaction among small business customers, and how local bank offices assess customer satisfaction among small business customers. The study showed that local bank offices find customer satisfaction among small business customers important and use complaints as the primary source in the process of creating customer satisfaction..

Immersion is a construct that measures how deeply engrossed a user is with any mediated situation. In the field of game design, immersion is a significant aspect of what makes a game enticing, and as such it is of pivotal importance to create and maintain it to keep the player's mind off the real world while inside the confines of a game framework. According to the GameFlow theory, it is one of seven key tenets of evaluating and implementing a successful game design. Yet, certain multiplayer online games are designed in a fashion that in some cases seem to break immersion, where the player is frequently put out of action, sometimes for minutes on end. In this study, using online questionnaires, we discover that players, despite claims otherwise, seem to be in several ways affected negatively by this breaking of immersion.

The purpose of this essay is to examine the United Nation?s work and structure to find possible factors that can explain why some peacekeeping operations have achieved to mainstream a gender perspective, when others have not. This study is based on two cases; the peacekeeping operation in Namibia and the peacekeeping operation in Kosovo.The theory I have chosen to apply is feminism, a theory that allows an alternative explanation to this phenomenon. The conclusion is that there are three decisive factors: The leadership and its will to recruit female personnel to decision-making positions, the number of female employees and whether the peacekeeping operation cooperates with local women-organisations or not. All this is of great importance whether the institutional hegemonic masculine culture within the United Nation and its peacekeeping operations, is challenged or not..

This essay is a study of ethics and morality in textbooks in religious education. The mainquestions in this essay is how ethics and morality are represented in the textbooks, what thebooks say about ethics and morality and, in some cases, what they don´t say about it. Toanswer these questions I have studied three textbooks in religios education and my methodwas content analysis and features of discourse analysis. The theory that I have used in thisessay is Emmanuel Levinas theory about ethics and the-other and Zygmunt Baumans theoryabout ethics in the postmodern society.The conclusion is for example that ethics and morality often is separeted from the rest of thereligious education and that Levinas and Baumans theories are not something that thetextbooks are very much influenced of..

Thermography is the assesment of the surface temperature of the horses body and it falls into the categori of physiological imaging. Thermography allows us to portray inflammation and changes in sympathetic tone in a graphical manner. The purpose of this study was to review thermography in equine medicine and to evaluate thermography as an aid in the diagnosis of lamness in horses. Thermography has been helpful to identyfy sprains, stress fractures, shin splints and soft tissue, tendon, ligamentous and nerv injuries and to monitor healing processes during rehabilitation. Routine thermography may reveal inflammatory responses prior to clinical signs. In present study thermograpy gave especially valuabel information in two cases. In one horse reduced blood flow in a. saphena due to a thrombosis were visualised and in the other horse bilateral thoracolumbal radiculopati was diagnosed.

The task of making a correct application for B- activities is the foundry time consuming task. Information and facts concerning your entire business activity shall be attached into a description of environmental consequences, which will be the basis for the decision making whether the activities shall be granted a permission to practise environmentally hazardous actions or not. When the Environmental Act were established 1999, the permission process became more extensor. With this study I want to give an insight about how these applications are made. The methods I have used to collect information are a study literature where the Environmental Act has been the focus, and qualitative interviews with two County Administrative Board. I used the Environmental Act to understand why permission is needed and the interviews to give me insight in how the work is done. My conclusion is that it is very unusual that an application is granted without complements.