The purpose of this study is to describe the traceability of products that protect against counterfeiting and examine how protection against counterfeit products have been developed to date, and to display the opportunity to streamline the protection of products and brands.Nowadays, in the global world, it is getting increasingly more difficult to track the products. Especially for the last link in the chain, which in most cases is the customer and who is constantly exposed to risks. This report deals with the possibilities of preventing and detecting counterfeit products. Fake products are not unusual in an historical perspective. It has been common with counterfeits ever since the Middle Ages continuously until today. Forgers have become more skillful and they are successful in most industries. Many of the fake products are of poor quality and can be downright dangerous to the customer.To answer the question, the author used a qualitative collection method.

Syftet med detta arbete Àr att utifrÄn lÀrares och elevers upplevelser kring skrivundervisning beskriva hur skrivundervisningen bedrivs i tvÄ undervisningsgrupper i gymnasieskolan och jÀmföra det med aktuell skriv- forskning. I vÄr bakgrund redovisar vi den forskning som ligger som grund för den processorienterade skrivundervisningen ur sex aspekter: syftet med skrivundervisningen, skrivförberedelsen, skrivfasen, textresponsen, textkvalitén och skrivutvecklingen. VÄr metod bestod av att ur ett fenomenologiskt perspektiv intervjua tvÄ lÀrare och tre elever ur respektive lÀrares klass. Resultatet visar att den ena klassen befinner sig övergripande pÄ den lokala textnivÄn medan den andra klassen i större utstrÀckning har nÄtt upp till en global textförstÄelsenivÄ. Förklaringen till denna skillnad hittar vi i skrivförberedelsefasen, dÀr lÀrarnas presentationer skiljer sig Ät.

Prior research on the ability of financial ratios to predict bankruptcies has shown a significant difference between the companies that went into bankruptcy and those that survived. This paper investigates whether there is a difference in the prediction ability of financial ratios during the last financial crisis compared to relatively normal macroeconomic environments in which most previous studies have been conducted. We use univariate analysis to compare companies that went into bankruptcy during 2010 and 2011 with companies that remained active. Our dataset consists of 51 failed companies that are matched with 102 companies that remained active. All companies were Swedish limited companies with more than 50 employees and the comparison is made with 26 financial ratios.

The aim of this study is to investigate the components of religion and spirituality in the specific context of "Fryshuset" ? a multicultural and glocal arena. Against the backdrop of contemporary researchers such as Heelas and Woodhead and their hypothesis about the "spiritual revolution" and a "new spirituality", as well as the postmodern discussion about "the return of God", this study discusses how religious change can be understood in the context of Fryshuset.The theoretical point of departure is taken in a hermeneutical method where FleckŽs theory about "thought-collective" and GiddenŽs theory about the "duality of structure" are used in order to understand and describe the dialectical relationship between individual and social structure.The method used in this study is qualitative. The interviews are made of six individuals representing different social projects at Fryshuset.By analyzing the material from the field study through theories on religious change, three areas are identified:"The subjective turn"Religion and spiritualityA Cosmopolitan interpretation of life The result of this study is that the religiosity among the interviewed can be described through Taylor?s understanding of the "subjective turn".

During the 19-century a global warming has been observed, which includes increases in global air and ocean temperatures, widespread melting of ice and snow, and rising global sea level. There is a clear connection between emissions of greenhouse gases caused by the human and the increase in temperature. Climatic changes caused by global warming can be stopped trough decreased emission of fossil fuels, for example by an increased use of biogas. Biogas is a renewable energy source which is produced through anaerobic (oxygen free) digestion of organic material. The gas is a mixture of methane (CH4) and carbon dioxide (CO2) and can be among others used as fuel in vehicles.

Ett förslag pÄ design av grÀnssnittet pÄ förstasidan av ett intranet Àr utformat med tanke pÄ anvÀndbarhet med utgÄngspunkt frÄn attityder och motivation.Arbetet Àr utfört hos Familjen DafgÄrd AB i KÀllby, ett företag inom livsmedelsbranschen.TvÄ grÀnssnitt Àr designade, ett efter minimalistiska principer med ett fÄtal rubriker innehÄllande bÄde global och lokal information i en djupare struktur för att stimulera till en action-oriented approach och att locka till sig nya, ovana anvÀndare. Det andra med utgÄngspunkt frÄn informativa startsidor eller en maximalistisk design med rubriker i flera nivÄer för global information samt ikoner för lokal information.GrÀnssnitten Àr utvÀrderade med tanke pÄ anvÀndbarhet med hjÀlp av REAL metoden, Relevans, Effektivitet, Attityd och LÀrbarhet. Som komplement till denna metod som utvÀrderar pÄ detaljnivÄ anvÀnds en definition kallad anvÀndbarhet i kontext. Denna hanterar anvÀndarvÀnlighet, anvÀndarkompetens, anvÀndaracceptans och informa-tionsbehov pÄ en mer global nivÄ.UtvÀrderingen baseras pÄ en kvalitativ ansats med intervjuer och observationer av sex försökspersoner som har fÄtt pröva de tvÄ versionerna av grÀnssnittet. Fyra ovana och tvÄ vana internetanvÀndare.Resultatet visar att av de tvÄ versionerna Àr den maximalistiska startsidan Àr att föredra.

Lots of choices are to be made by a company who enters a new market with a new businessidea. Common questions that show up when a company is making itÂŽs businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is difficult to know wether to target the market in different ways and what processes that can be used in the choice how to select the most potential and profitable customer. Another important question is how a company can positioning themself in a way so the customer will get a positive understanding of the company and what different positive abilities to mention in a possible businessproposal. This study is made on a small company in Sweden called AYEN Technology.

Many companies with expansion plans may eventually need to take a decision whether tomove parts of the organization abroad or not. One example is how Swedish companies? placesits production in Asia where labor is cheaper, but at the same time wants to use Swedishengineers. The communication possibilities today makes it no longer necessary to travelacross the world to have a meeting, and questions can be answered in a matter of minutes.This means that a company that is spread out over the world still can communicate betweentheir employees.When participants in a project are spread out over the world, and can?t meet in person, it iseasy for problems to appear.

The aim of this dissertation is to examine and compare William Easterly?s and PGU?s (Shared Responsibility: Sweden's Policy for Global Development) different views on development and international development cooperation. The methodological approach chosen in this study is an analysis of ideas based on the following questions:1. Which principles should be applied to development and international development cooperation?2.

How stakeholders can influence EU in global environmental politics and what consequences and risks this brings are heavily debated. Some scholars argue that civil society are being disenfranchised from the global political arena while others seem to find them having influence in areas where they normally shouldnÂŽt have any influence. In this this paper I will compare the Europan Union policy on GMOs with the process in producing the Water Framework Directive using an analytical framework to study the level of stakeholder influence. Following the framework I will use two types of data namely NGO participation and Goal attainment. The data once summarized will be analyzed by using the methods of process-tracing and counterfactual analysis.My conclusions regarding both cases are that stakeholders, most notably, were able to influence policymaking in EU by using the internal revisions and by networking in smaller partnerships.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

Titel:Att förmedla budskap med Steel - Hur SSABs anstÀllda uppfattar personaltidningenFörfattare:Tobias Anderberg och Daniel KarlssonUppdragsgivare:Svenskt stÄl AB (SSAB)Kurs:Examensarbete i Medie- och kommunikationsvetenskap vid Göteborgsuniversitet, Institutionen för journalistik, medier och kommunikationTermin:VÄrterminen 2011Handledare:Jonas OhlssonSidantal:45 sidor, 11 616 ordSyfte:Att ta reda pÄ om företagets personaltidning förmedlar mÄl, vision ochvÀrderingar sÄ att de anstÀllda identifierar demMetod:Kvantitativ webbenkÀtMaterial:WebbenkÀt med 293 svarande av totalt 712 anstÀlldaHuvudresultat:Resultatet visar att budskapen om mÄl, vision och vÀrderingar i Steel kan identifieras av lÀsarna. Steel upprÀtthÄller denna kunskap. Det Àr inte nÄgon stor skillnad pÄ vad de anstÀllda tycker om tidningen sett till vilket affÀrsomrÄde de arbetar i. Det som de allra flest förvÀntar sig och fÄr Àr kunskap om SSAB. De flesta anstÀllda förvÀntar sig dock mer Àn vad deanser sig fÄ ut av tidningen.

Mankind faces a serious threat. Its activities, for example the burning of fossil fuels, have led to an enhancement of the greenhouse effect - something that has given rise to a global warming. The climate is becoming warmer, a change that has important effects on the nature as well as for humans and their society. Sea level rising, extreme temperatures are becoming more common, glaciers and other ice caps melt and storms becomes more intense when they appear. The main cause is the emission of greenhouse gases into the atmosphere - carbon dioxide in particular.

Traditionella internationaliseringsmodeller, sÄsom Uppsalamodellen, har under de senaste decennierna utmanats av internationaliseringsprocesser utförda av företag beskrivna som Born Globals. De internationaliseras tidigt och uppnÄr en utlÀndsk försÀljningsvolym pÄ minst 25% inom företagets första tre Är. Dock beskrivs tillvÀgagÄngssÀttet som mer individuellt Àn i de traditionella modellerna. Uppsatsens syfte Àr att studera Born Global-fenomenet baserat pÄ en fallstudie av Wrapp, dÀr det tillvÀgagÄngssÀtt och de interna faktorer som möjliggjort internationaliseringsprocessen kartlÀggs samt utreds för graden av överensstÀmmelse med det befintliga teoretiska ramverket. Slutsatserna inkluderar att de möjliggörande faktorerna överensstÀmmer i hög utstrÀckning med de teoretiska förutsÀgelserna, med undantag för nÄgra avvikelser sÄsom synen pÄ "first-mover advantages" samt tillvÀgagÄngssÀttets tÀmligen opportunistiska karaktÀr.

MÄlet med examensarbetet var att utvÀrdera hur Gustavsberg AB i VÄrgÄrda arbetar för en hÄllbar utveckling och identifiera utvecklingsmöjligheter. Lönsamhetsanalysen som Àven gjordes hade som syfte att utröna om företagets miljöinsatser inneburit kostnadsbesparingar. MÄlet var ocksÄ att genom intervjuer med personer pÄ företaget och genom rapporten tydliggöra begreppet hÄllbar utveckling. Rapporten innehÄller Àven en diskussion kring hÄllbara utvecklingsstrategier och metoder för att utarbeta dessa.UtvÀrderingen hur företaget arbetar för en hÄllbar utveckling ur ett socialt och ekologiskt perspektiv var övergripande och utgick frÄn de kriterier Folksam anvÀnder i sin Ärligt Äterkommande studie, Folksams Index för ansvarsfullt företagande. Kriterierna baseras pÄ Global Compacts tio principer och OECD:s riktlinjer för företag samt Global Reporting InitiativeŽs (GRI) direktiv.