Vid utveckling av nya såväl som befintliga produkter är marknadsföringsundersökningen en viktig komponent. Genom att använda sensorisk analys och konsumenttest ökar chanserna att skapa en konkurrenskraftig produkt.Denna studie grundas på ett samarbete mellan Institutionen för kostvetenskap vid Uppsala universitet och ett svenskt livsmedelsföretag.Syftet var att undersöka huruvida en förändring i grundreceptet hos fem (A, B, C,D,E) produkter kunde uppfattas av konsumenten samt om de nya versionerna föredrogs framför de befintliga. Slutligen undersöktes om ett visst attribut förklarade konsumentens val. Två konsumenttest, ett acceptanstest och ett preferenstest utfördes där 100 deltagare testade produkt A och resterande produkter testades av 30 personer respektive (N=220).Resultatet från preferenstestet visade att en majoritet av respondenterna föredrog den nya versionen för Produkt A, B, D och E men att en signifikant skillnad (P=5%) kunde endast utlösas för Produkt A (P=0,002). Inget av acceptanstesten visade någon signifikant skillnad.Slutsatsen som dras är att byte av huvudingrediens inte uppfattas negativt av konsumenten och att den nya versionen är ett acceptabelt alternativ.

Author: Nilsson LindaTitle: Appraisal talk- new ideals and new formsThe purpose of this study was to examine the concept of the appraisal talk. More specifically its aim was to find out more about the function and the meaning of the appraisal talk, for the organization, managers and co-workers point of view, and if there was any specific method applied. Two of the central questions were: How did the managers and co-workers describe the function and the meaning of appraisal talks? Were there any differences or similarities of the respondent?s point of view, depended of their position in the organization? The method of analysis was qualitative with a critical reflective approach. The study was based on interviews with three managers and four co-workers, in the public service of elderly care in Kalmar municipality.

Author: Nilsson LindaTitle: Appraisal talk- new ideals and new formsThe purpose of this study was to examine the concept of the appraisal talk. More specifically its aim was to find out more about the function and the meaning of the appraisal talk, for the organization, managers and co-workers point of view, and if there was any specific method applied. Two of the central questions were: How did the managers and co-workers describe the function and the meaning of appraisal talks? Were there any differences or similarities of the respondent?s point of view, depended of their position in the organization? The method of analysis was qualitative with a critical reflective approach. The study was based on interviews with three managers and four co-workers, in the public service of elderly care in Kalmar municipality.

The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.

This paper addresses how political parties make decisions. Parties often have to choose between conflicting objectives such as influence on policy, control of the government, and support among the voters. This paper examines the behavior of the two Swedish parties on one of their particular policy positions: Swedish withdrawal from the EU. The aim is to describe why the Left Party (Vänsterpartiet) and the Green Party (Miljöpartiet) retain thisspecific policy position when it on one hand seems damaging to their chances of getting into government, and on the other seems to be an unrealistic policy to realize. I undertake a twocase study of the two Swedish parties, which I assume to represent a population of Nordic parties critical to the EU.

Middle managers in social care find themselves in a middle position. The middle management position involves demands from several interested parties. The demands affect and generate feelings both within themselves and within others and the middle managers have to deal with them all.The aim of this study was to investigate the social care middle manager?s personal experiences of emotions in work.We have completed interviews with four middle managers who are assigned to carry out social care. When doing the interviews we used an interview guide divided into different interview areas.

The aim of this paper is to examine how teachers experience their possibilities to develop democratic teaching in high school and how they reflect upon their position of power within the teaching situation. Four professional high school teachers have been interviewed for the study. The theoretical perspective of the study is an intersectional view on power and a view on democratic teaching which is partly built on the high school curriculum, but mainly defined by deliberative conversations, anti-oppressive education and norm-critical education. The result of the study is focused on three themes, which were shown in the analysis of the interviews. These themes are: choices of teaching content,  authority of the teacher and democratic teaching.

Sammanfattning Titel: Mölndals Centrum ? Stadsförnyelse i en svensk förstad Författare: Magnus Björned Kurs: Kandidatuppsats FM 1402 Institution: Fysisk Planering vid Blekinge Tekniska Högskola i Karlskrona Handledare: Gunnar Nyström Datum: 2010-05-17 Syfte: Syftet med uppsatsen är att analysera och ge förslag till en trygg, funktionsblandad och konkurrenskraftig stadskärna i en kommun som angränsar till en större svensk stad. Metod: Att genomföra en SWOT-analys samt att göra en litteraturstudie på böcker skrivna av Jan Gehl, Gordon Cullen och Kevin Lynch. Att se över Mölndals Stads förslag till stadsförnyelse i Mölndals Centrum och utveckla detta. Resultat: Rekommendationer och förslag på åtgärder har arbetats fram med utgångspunkt från analyser och Mölndals stads planförslag. Nyckelord: Stadsförnyelse, Mölndals centrum, en trygg stad, en funktionsblandad stad, en konkurrensstark stad, SWOT-analys.

The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

This thesis examines the ongoing European political debate on the links between livestock production and climate change. In the end of 2006 the UN Food and Agriculture Organization (FAO) released their report Livestock?s long shadow, showing that livestock production represents some 18 % of the total global greenhouse gas emissions. The purpose of this paper is to explore the European Commission?s position and response to this question since the release of the report.Using Arne Naess? argumentation analysis, statements made by the Commission will be systematically organized and broken apart.

The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.

Det bör vara möjligt att skapa verktyg för att beskriva scenarion och med hjälp av tillgänglig mjukvara för visualisering kunna spela upp både verkliga och simulerad bilddata. Detta examensarbete beskriver hur några sådana verktyg tagits fram. Till förfogande fanns en stor mängd bilddata, insamlad på ett militärt övningsområde som dessutom finns representerad som en syntetisk omvärldsmodell. Insamlingen gjordes med en UAV (Unmanned Aerial Vehicle)- prototyp, som var utrustad med videokamera, IR-kamera och tröghetsnavigeringssystem. För att simulerad bilddata skulle få ett verklighetstroget intryck placerades markfordon ut i den syntetiska modellen på exakt samma position som under fältförsöken.

Solit?rbin har med sin pollinering en essentiell roll i m?nga ekosystem och ?r dessutom viktiga f?r produktionen av m?nga matv?xter. Vissa av de solit?ra bina ?r vedlevande och anl?gger sina bon i ?vergivna skalbaggsg?ngar i d?d och solexponerad ved. Bristen p? d?d solexponerad ved i dagens landskap utg?r dock ett hot f?r dessa bin.

En fallstudie har gjorts på innebandyföreningen Alunda IBF herrar för att besvara frågan hur målkongruens (målöverensstämmelse) skapas i idrottsföreningar. Strävandet efter målkongruens anses i litteraturen vara ett viktigt inslag för att skapa förutsättningar för en framgångsrik och konkurrenskraftig organisation. För att skapa en helhetsbild på hur målkongruens implementeras har intervjupersonerna bestått av personer i olika nivåer inom Alunda IBF:s organisation.Denna studie visar att Alunda IBF använder de åtgärder som har identifierats i teorin som viktiga komponenter för att skapa målkongruens. Det förefaller dock som att spelarna inte uppfattar detta på samma sätt som ledningen vill. Resultat indikerar även på att en idrottsmans personliga mål är att vinna matcher vilket inte bör kontrastera idrottsföreningens målsättningar.

The Swedish Social Democratic Party was for a long time skeptical of Sweden?s opportunitiesto apply for membership in the European Community. Sweden?s longstanding policy ofneutrality was until the dramatic changes in Eastern Europe 1989 seen as an obstacle tomembership. These changes were an important factor to why the social democratic partychanged their position on the EC and in October 1990 applied for membership.