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2143 Uppsatser om Keys to consumer relations - Sida 28 av 143
En studie om hur ADHD/DAMP skildras i fem barnlitterära verk
The purpose of this study is to find out, explore and see how children with neuropsychiatric problems like ADHD/DAMP are portrayed and treated in five fictional children?s books written by writers who all are related to ADHD issues, except for one writer.I have done a text analysis performed on five children?s books which can be found in libraries in most of the libraries in Sweden. The analysis shows varying results between the five books followed by a general conclusion about how children with concentration problems are being presented in these chosen children's literature. The main problematic of this study is to examine how these characters are being represented and treated within the scopes of school, family relations and how ADHD/DAMP symptoms are portrayed. This study focuses on analysing how the actual ADHD/DAMP behaviour is being reflected and better understanding for the reader to understand the symptoms of ADHD.Another fact is what kind of relations these children with neuropsychiatric dysfunctions are portrayed when facing with other persons, such as family and friends and how ADHD/DAMP is affecting them daily basis.
Våra sociala medvetanden: En diskussion om ett socialt perpektiv angående medvetandet
In this essay a social perspective on the mind is explored and argued for. The essay moves from a discussion of a social collective foundation for the individual mind to a discussion ofthe main alternative ways of describing the shared social world, namely an action-centred perspective and a power-centred perspective. It is shown that these two perspectives are combinable. A combination of the two perspectives is therefore recommended for a more balanced way of describing the shared social world. In this essay it is argued for that the individuals? mind and her identity is dependent on the surrounding community.
Produktplacering : ett sätt att kommunicera varumärkesidentitet?
Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.
Civil-militära relationer i komplexa fredsinsatser ? ett organisationsperspektiv
The response to many on-going or emerging conflicts since the beginning of the 21st century has been different forms of multinational complex peace operations. Civil-military relations are a commonly studied field that traditionally has its focus on nations. This study intends, in the context of organisations, to test the correlation between a civil-military approach and outcome in complex peace operations. A hypothesis has been deduced from researcher Robert Egnell?s theory on complex peace operations, that states that: UN peace operations with an integrated civil-military approach are more successful in achieving their goals than peace operations with a divided approach.
Kommunernas användning av sociala medier : En kvalitativ intervjustudie om fyra kommuner och deras användning av sociala medier
The aim of this study was to investigate how selected municipalities? use social media, with a focus on how they are working to increase the dialogue between municipalities? and residents. To answer the purpose of the study three questions has been formulated: how do the communicators use social media in their daily work? What opportunities and challenges are the municipalities? experiencing with Facebook? How do they work with Facebook to increase dialogue with citizens?The theories that has been used in this study is Cutlip?s and Grunig?s public relations theories, Shannon and weavers communication model, Cutlip?s and Heath?s theory of issue management and Jenkins theory of convergence culture. The method that has been used in this study is qualitative semi-structured interviews and the analysis is done with a thematic text analysis.
Ethical impact on EU animal welfare policies : the example of Article 13
On December 1th 2009 the Lisbon Treaty entered into force, and through Article 13, the recognition of animals as sentient being was given a more visible part in the very core of EU law. This was an effect of a political decision to commit to the issue, partly because of the will to further harmonize the EU market, but also due to increased societal concern for the wellbeing of animals. Over the last decades, ethical awareness is growing in many countries, one reason being new scientific discovery. This influences legislators and policy makers to take proper action, and in this way, ethics and science often work together as the very basis for the development of new legislation and policies. There is yet to be seen what the actual consequences of Article 13 will be, since the legal obligation remains the same and there are still some reservations in it.
Manipulation eller relation? : Om språket som medel för påverkan
AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.
Sociala nätverkets betydelse för vägen ur hemlöshet : En narrativ studie
The aim of this study was to use stories from three people who previously lived in homelessness to increase the knowledge of the social network's impact on the process of exiting homelessness. In order to answer our questions, whether the social network facilitated or hindered the way out of homelessness, we have used a narrative method to take advantage of these person's life stories. As a theoretical perspective, we used the ecology of human development, based on the idea that human development occurs in interaction with their environment at different levels. Results showed those interviewees' networks had a significant impact on their path out of homelessness and that these relationships both facilitated and hindered this process. At the same time, these relationships affected our interviewees in different ways and were found in various areas of life, which indicates that there is more than one way out of homelessness.
Jag Twittrar för Er : Nytänkande och ambassadörskap i medielandskapet
Syfte: Projektet har som syfte att ta reda på hur fenomenet Rotationcuration har förändrat arbetet med Sverige som varumärke.Frågeställningar: Den övergripande frågeställningen som uppsatsen utgår ifrån är: Hur har rotationcuration förändrat arbetet med varumärket Sverige för VisitSweden?För att besvara huvudfrågeställningen på ett enklare sätt används ett flertal underfrågor vilket följer:Vilka strategier använder VisitSweden (VisitSweden.) sig av för att marknadsföra Sverige på Twitter?Vilken syn har VisitSweden. på Sociala medier?Hur ser varumärkesbyggandet ut på twitterkanalen @sweden när det kommer till varumärket Sverige?Hur användandet av kuratorer demokratiserat arbetet med projektet Curators of Sweden?Teori: De teorier som uppsatsen huvudsakligen utgår ifrån är Nations branding, Public diplomacy och Medialisering med tyngden på Public diplomacy. Förutom dessa har även teorier om Public relations och Publika sfären använts i viss mån.Metod: Uppsatsen är en fallstudie av Curators of Sweden.
"Är jag mig själv? Eller är jag en tjej med Asperger?" : En kvalitativ studie av bloggar om vilken betydelse parrelationer har för unga kvinnor med Aspergers syndroms identitetskapande
Author: Julia Falk and Linnéa LinderothTitle: ?Am I being me? Or am I being a girl with Asperger´s?? A qualitative study of the role relationships have for young women with Asperger´s syndrome identity [Translated title]Supervisor: Melker LaboryAssessor: Ulf Drugge During adolescence, relationships are important for young people and studies show that having a partner is something that becomes more important, especially for young women. Creating and maintaining good relationships can be problematic, but can this problem be different for a young woman with a neuropsychiatric disability as Aspergers syndrome? A person with Aspergers syndrome often has difficulties with communication and interaction with other people. But the syndrome is also characterized with special interests, different language management and difficulties with sudden changes.
Personalnedskärningar och aktiepriser : En eventstudie av sambandet mellan personalnedskärningar och aktiepriser under perioden 2008-2012
Purpose: The purpose of this thesis is to investigate whether abnormal stock returns could be identified as a result of a layoff announcement during weak economy.Method: An event study methodology.Theory: Efficient market hypothesis, signal theory.Empirical results: Quantitative data from observations of stock prices in thirty two companies listed on the Nasdaq OMX Stockholm, in the period 2008 -2012.Conclusion: The results indicate that the market reaction was negative because there were negative abnormal returns on the Stockholm Stock Exchange during the period 2008-2012 in connection with the layoff announcements. The market reaction was milder when staff reductions were carried out as a result of a restructuring and stronger when staff reductions were carried out as part of a cost reduction program.The layoff announcements elicited different market reactions depending on the company's industry affiliation. The most negative reaction was in the Healthcare industry. Negative abnormal returns were lower in industries Industrials, Consumer Services and Consumer Goods. There were no abnormal returns for shares of companies in the industry Financials.
Sensory studies of an energy dense drink for elderly people
The average length of life is increasing in the western world, hence the older population is growing. A common health problem among the elderly is malnutrition.
Malnutrition causes decreased body strength and is associated with an amplified risk of infections, depression, fractures and increased mortality. The health
care system is therefore faced with the challenge to prevent malnutrition among the growing population of elderly. This could be done by providing nutritious
foods developed to meet the specific needs of elderly. The overall objective of this project was to test a healthy energy dense drink based on oats targeted for the elderly
consumers as a strategy to prevent malnutrition among elderly.
Fysisk och numerisk modellering av flödesmönster i utjämningsmagasin med öar
The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.
Vi ser att det funkar! : - en kvalitativ studie av validations- och reminiscensmetodernas effektersett ur ett personalperspektiv.
The purpose of this essay is to examine how health care staff, in dementia care, feel that their work situation is affected by using two methods which are specifically designed for use in work with elderly persons suffering from dementia: validation and reminiscense.To examine this, we used a qualitative research method in the form of semistructured interviews with 6 assistant nurses/nurses. These nurses work in a living with dementia targeting which have recently applied the above two methods. Of the results reveals that nursing staff feel positive effects in their work through the use of validation and reminiscense. Examples of these positive effects are greater inclusiveness and strengthen relations in the staff group, strengthen relations between staff and residents, reduced medication of soothing medicine and improved communication with the persons suffering from dementia. The results show that nursing staff feel that it can be difficult to absorb the working methods, the importance of sufficient time and continuous guidance in the exercise of the methods and the need for a genuine interest for them to generate positive effects.
Glasklart? En kvantitativ studie om en inglasad exponerings påverkan på kunden
Shoplifting is a serious problem due to the fact that about 2 % of a retail store's turnaround dis-appears annually. This paper discusses the problem with shoplifting where a closed retail display of glass can prevent this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried out at a retailer in the beauty industry in Sweden both in stores where the selection of perfumes have been displayed behind glass and in stores in which they have been displayed with open access.