The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.

It is important for every store to have a good financial performance which can be affected by the average purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how this may affect the store's financial performance. To study this subject an in-store survey was conducted in four grocery stores in Stockholm where a total of 320 consumers answered a total of 41 questions about their shopping experience. By sales data it was possible to conduct a statistical analysis to see which variables regarding consumers shopping experience influenced the average purchase.

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

Ethiopia is a developing country situated on Africa?s horn. Ethiopia ranks 173rd on United Nations human development index where the least developed country ranks 186. About 85% of all Ethiopians are employed in agriculture. Onion is one of the basic ingredients in the Ethiopian cuisine and thus an important crop.

Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers? goals, whether they be financial or strategic. Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unexplored area of retailer value, which this study further aimed to explore.

Title: The key to the positive spiral - A study of musicians views of their practicing. The purpose with this paper is to make clear how continuous practicing on one element affects not just the specific part but also other things. Is it possible to find a positive spiral where everything can be better if you focus your practicing on one thing? Can this element if it is done daily in a qualitative way transform to a key which will help you to unlock the door to the positive spiral? Are there more keys to find? I am going to reflect my ideas in this paper through a philosophical, psychological and the brain sciences perspective. Quality in action is going to be compared with the quality that you need to set a successful goal, and to reach the state of mind called flow you will need both these qualities.

The release of green house gases and the environmental impacts humans have on the environment are huge and might cause irreversible changes to our earth. Meat is considered to have large impacts on the environment, especially beef meat and therefore there have lately been considerable discussions on the sustainable level of meat consumption and production. The main goal with this thesis is to study sustainable meat production and meat consumption in the county of Dalarna in Sweden. Indicators for sustainable meat production and meat consumption were developed and applied on three cases. Interviews were carried out with a municipality in the region that represents the consumer and three beef farmers that represents the producers.

Strong relationships are something that is really important for companies to succeed with, in purpose to increase and protect their market shares. After major research on the subject, it has been found that variables like exchange of relationship, trust, control mutability, satisfaction and commitment are important in the establishment of measuring a relationship. The purpose with this thesis was to: increase the knowledge on how companies measure, and then consequently evaluate, their relationships. To answer the purpose of the study we chose to do a case study at Stadium AB, which is a retailing concern with a high level of customer contact on a daily basis. The conclusion is that trust most likely is the key variable in measuring relationships.

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This paper focuses on the subject of Simone de Beauvoir and how she creates her view of motherhood. With help from Toril Moi?s method ? which she calls personal genealogy ? as a standpoint I have read Beauvoir?s autobiography Memoirs of a Dutiful Daughter with and against her essay about women, The Second Sex.The genealogy tries to understand the term ?making? and the idea of production or construction and the personal genealogy sees the subject ? the person ? as an extraordinarily complex effect of a whole network of different discourses or determinants. In order to be able to understand Beauvoir?s view on motherhood I have read her philosophy with and against the feminist philosopher Ulla M.

The aim of this essay is to analyze how food and meals produce and reproduce values and power relations and how these processes are portrayed in Virginia Woolf?s To the Lighthouse. Using sociological writings in the field of food consumption and production I study the structures that affect our relation to food and eating. This perspective is combined with a phenomenological view, aiming to examine how food is perceived, which is also inspired by queer theories. Using the method of close reading, the theories are applied to Woolf?s work.

This paper has its aim to investigate in which way the theory about the dynamic of the triadic nexus, presented by Brubaker, needs to be revised. In the first place this theory is presented and after then applied on the triad formed by: the Hungarian national minority in Transylvania, Romania and Hungary. Through the empirical evidences, that are presented here by following up the political relations and its dynamics over time between the three fields, is shown that the theory is usable for the case in question. Further as we approach the more actual development of the political life in the triad appears a need to deal with one more field which would be for example the NATO or/and EU.This means that Brubakers theory has to be revised so it would take in account a forth field and that of an international organization/institution. The arguments for this needed change is put forth through empirical evidences on the political relations that the two states has with NATO or/and EU and the huge influence these have on the states..

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.