Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Linux is a growing operating system in embedded systems. Today, Linux is not only in heavy servers but also in cell phones, PDAs, cameras and other devices running on battery power. While current technology is more energy efficient, more and more technologies are implemented into a single unit resulting in an overall increase of power consumption.Low power consumption is an increasingly important feature of a system today. Lower power consumption means lower costs, less environmental impact, and longer life for applications that runs on batteries.This work compiles methods to reduce power consumption of Linux systems. The work includes examining whether the available opportunities are platform-specific or of a more general nature.

The aim of this essay was to examine how the decision-making in LVU cases are motivated in the judicial decisions. How has the principle of whats in the best interest of the child been noticeable in these judicial decisions and how are the child's needs and the consequences for the child of the drug abuse been described? When the parents have been judged to have given a non acceptable consent, how have they been described and how has the parents described the situation?Our research is of a qualitative nature, a document analysis of judicial decisions in LVU cases. We analyzed eight court cases containing decisions from County Court, Fiscal Court of Appeal and The Supreme Administrative Court.Our results showed that parents were described in the judicial argumentation as negative stereotypes and a picture of unreliability were created. What was best for the child were not expressed in words but woven into the children's needs and in most cases the consequences of the abuse of drugs were not made clear..

The purpose of this Master?s thesis is to investigate the criticisms of the Swedish library education 1990-2005. By studying four different magazines, we tried to find the various opinions. The years investigated are 1990 to 2005. We have studied articulated opinions, not all opinions, in four library journals.

Syfte: Att identifiera vilka aktiviteter som var vanligt förekommande på särskilt boende utifrån litteraturen och vilka effekter de hade på äldres livssituation.Metod: Studien genomfördes som en litteraturöversikt och artiklar söktes genom databaserna Pubmed, CINAHL with Full Text och Academic Search Elite. Studiens resultat innehåller 18 antal artiklar.Resultat: Olika sociala och fysiska aktiviteter hade en positiv inverkan på livskvalitén, men även på de boendes upplevelser av ensamhet. Deras fysiska förmåga förbättrades också i form av att de lättare kunde utföra aktiviteter i dagliga livet (ADL). Fem olika kategorier med aktiviteter skapades. Dessa var trädgårdsprogram, fysisk aktivitet, interaktion med djur, sociala aktiviteter och musik.

Motivation är en betydelsefull kompontent för en individs utövande utav studier. Studien utgick ifrån motivationsteorin Self- determination theory. Syftet med studien var att redogöra för relationen mellan högskolestudenters demografiska faktorer och vilken typ av motivation som driver dem till att utöva studier, samt relationen mellan motivationstyperna. Med typ av motivation avses amotivation, inre samt yttre motivation. Studien bestod utav 102 studenter, varav 49 män och 53 kvinnor, från en högskola i mellersta Sverige som fick besvara enkäten The Academic Motivation Scale.

Title: Sibling experiences ? to grow up with a sibling with Asperger syndromAuthors: Anna-Lena Hedlund and Monica OlofssonKey words: Asperger, siblings, relations, supportTo grow up with a sibling diagnosed with Asperger syndrome may differ from what is considered as normal. It can be challenging, but also instructive in some ways. This study examines how it is experienced by the siblings with no diagnosis. The aim is also to investigate how many of them who acquired some kind of support or, if not, would have wished that.Qualitative data are collected by means of five interviews with non-diagnosed siblings.

What every theory of democracy has in common is a reference to ?a people? who are, in one way or another, collectively self-governing. Given that, surprisingly little attention has been paid to the so called boundary problem of democratic theory, or, in other words, the question of who should be included in the democratic community. Lately, the historically given boundaries have been questioned in favour of a cosmopolitan democracy. Still, little has been said about the boundary problem in general, especially from a theoretical point of view.

This thesis examines interfaith work from a general perspective and through the Swedish interfaith project ?Tillsammans för Sverige?. They are based in a famous youth center in Stockholm. The examination has two aims. The first is to identify the main characteristics of interfaith work and how they correspond with daily practice.

Background: Quality of life is a concept of individual meaning which is perceived differently depending on the person experiencing it. To have a chronic disease in the lung, such as asthma, has an effect on the quality of life. Asthma affects people of all ages. It is a disease that causes a constriction in the patients? airways which leads to a feeling of suffocation which in turn produces a feeling of anxiety.Aim: The purpose is to illuminate which factors affect the quality of life in adult patients with asthma.Method: This is a literary review based on ten articles, both quantitative and qualitative, from four different continents.

AbstractRelationships between white women and black men have become a topic of interest in various discussion forums. By examining different arguments within certain discourses, it becomes clear that discourses that have a distinct autocrat outline, i.e. a closed and declaring nature which excludes alternative discursive arguments, also define these relationships as different and deviant in comparison to relationships that does not encompass and include the constellation white women and black men. As a result of the use of autocrat discourses the white women and black men who enter into relationships are displaced and positioned as subaltern. A position which, on the one hand, allows for uninhibited criticism, but, on the other hand, and most importantly, it is a position from where they can be defined by others.

De närstående vårdar ofta en person som lever med demens under en tid i hemmet, men till slut blir situationen ohållbar och de tvingas ta ett emotionellt tungt beslut att flytta personen till ett äldreboende. Syftet med studien var att beskriva närståendes upplevelser av att överlämna omvårdnad av person med demens till professionella vårdare. Åtta studier valdes ut från databaserna Academic search, Cinahl och Medline. Dessa kvalitetsgranskades innan de analyserades med en kvalitativ innehållsanalys med manifest ansats. Analysen resulterade i fem kategorier: Att känna skuld, skam och sorg över att överlämna vården till andra, att söka lindring för den emotionella bördan, att det är skrämmande när personen försämras, att vilja vara säker på att personen vårdas bra, samt att vilja vara delaktig i vården.

The intention of this study is to compare difficulties of Swedish pronunciation of five  second-language learners with Thai as mother tongue. Thereafter make a comparison with previous research in pronunciation difficulties in people with the same primary language to see if the deviations are similar. I used both recorded material/recordings which I analyzed as well as experiences from pronunciation training that I observed at SFI. The pronunciation difficulties were documented and entered in tables. The recordings consist of 25 Swedish words and a text performed by five informants. In my study, you can distinguish a pattern in my five informants pronunciation difficulties complying with Bannert informants who also have Thai as primary language.

Studien syftar till att undersöka orsakerna till kvinnors karriärbyten genom akademiska studier. Med undersökningen försöker vi ge ett nytt perspektiv på samhällsvetenskaplig forskning om kvinnors karriärvalsprocesser. I studien används både en kvantitativ och en kvalitativ metod i syfte att besvara våra forskningsfrågor. Den kvantitativa metoden med enkätundersökningar riktas till kvinnliga studenter vid Stockholms universitet. Den kvalitativa studien baseras på intervjuer med sex respondenter från enkätstudien.

The aim of this Masters thesis is to examine the role of librarian in order to illustrate how the librarians work, how their competence and education have changed and developed during the last decade, and ultimately to see what the role of librarian looks like in the 21^st century. After describing the librarians work, competence and education in the 21^st century, we discuss whether or not the changes that have arisen during the last decennium have affected the possibilities for librarianship to develop into an accepted profession. The method of investigation is a qualitative analysis of printed sources. As a basis of the discussion and analysis Andrew Abbotts theory of professions is used. We also use Per Tengblads analysis model, which includes six important steps in analysing the professionalism of an occupation.