Motivation är en viktig drivkraft för individers beteende. Den har betydelse för att handlingen såväl påbörjas som uppehålls. Forskning inom området har konstaterat att motivation uppkommer av både inre och yttre faktorer samt att en del handlingar är relativt omotiverade. Den hierarkiska modellen för inre och yttre motivation anger även att motivation förekommer på flera nivåer inom individen. Studien undersökte relationen mellan högskolestudenters kontextbundna motivation, globala självkänsla och generaliserade locus of control.

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

Ungdomars alkoholkonsumtion är ett stort problem i många länder och de negativa konsekvenserna är många. Detta examensarbete behandlar, genom en litteraturstudie, ungdomars alkoholkonsumtion och framförallt hur ungdomars alkoholkonsumtion kan minskas. Faktorer som går att koppla till ungas alkoholkonsumtion är självförtroende, avvikande personlighetsdrag, kompisgruppens inflytande, intentioner samt biologiska drag. Syftet är att skapa en djupare förståelse för problematiken kring ungdomars alkoholkonsumtion samt att utifrån teoretiska perspektiv och tidigare forskning undersöka hur ungdomars alkoholkonsumtion kan minskas. Frågeställningarna är: ?Vilka teorier går att koppla till ungdomars alkoholkonsumtion? samt ?Hur kan ungdomars alkoholkonsumtion minskas?? Resultaten visar att ungdomars alkoholkonsumtion bland annat kan minskas genom alkohollagstiftning i form av bland annat alkoholmarknadsföringskontroll samt prishöjning på alkohol.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

AbstractThe purpose of the study was to examine if manual signs used as support to spoken and written language can be a god mnemonic for learning of word-pictures. I performed my study as an experiment in which I made a Memory game with word-pictures. I played the game with the children twice. The first time, we played without manual signs and the second time I used sign as a support. I observed the children and noted the words they learned to read with and without the support of manual signs.

I denna uppsatsen undersöker jag hur John Ajvide Lindqvist i sin roman Människohamn karaktäriserar två centrala karaktärer genom att låta dem prata nästintill uteslutande i citat från kultbandet The Smiths. Vad säger detta om Henrik och Björn som personer och varför använder John Ajvide Lindqvist de specifika citat som han gör? Jag undersöker även kort huruvida Människohamn kan kategoriseras som skräckroman utifrån de kriterier som Yvonne Leffler lyfter fram i Skräck som fiktion och underhållning från 2001..

Academic research concerning how to determine the power situation in a supply chain where an investment product supplier is involved did not exist. Therefore new models has been developed that analyses the power relations and maps out the power situation in a supply chain. In the future these models can be applied on similar cases by modifying the included parameters. The new models show that case company FAS should focus on the big producers of garbage bag which are Trioplast, Rullpack and Miljösäck. By strengthen the brand FAS can make more money in these relations.

At the Congress of the Swedish Trade Union Confederation (LO) in 1991 a decision was made to reform LOs politics of gender. In the new resolution class and gender were established as equal causes of oppression. This was a giant leap from LOs traditional politics, where the dimension of class had always been considered more important than gender. The present thesis discusses how gender was constructed in LOs discourse after 1990 by analysing their official publications about gender politics called Klass och kön. The key terms in the analysis are continuity and change.

My project is an interpretation and exploration of the book The Invisible Cities by Italo Calvino. It is a play on the swedish words for cities and beaches. By adding the letters R and N the word for cities in the title transforms into the word for beaches. The project is equal parts a color investigation and an exploration of new working methods as it is an development of my approch to graphic design. My aim was to, through a visual, conceptual and playful investigation create a new interpretation of the book The Invisible Cities.

Syftet med denna studie var att kritiskt granska litteraturen om effekterna av akupunkturbehandling och se vilken evidens som fanns för akupunkturbehandling vid lateral epikondylsmärta. Litteratursökningen utfördes i databaserna Academic search, Amed, Cinahl, PEDro och PubMed. Studierna skulle vara skrivna på engelska eller svenska, vara utförda på patienter som har lateral epikondylsmärta samt innefatta akupunktur som behandlingsmetod och dess resultat. Elva artiklar inkluderades. Studiernas behandlingsupplägg, akupunkturens effekter, olika akupunkturbehandlingar i jämförelse med varandra och i jämförelse med annan behandling än akupunktur samt evidens för akupunkturbehandling analyserades.

The aim of this thesis is to study a job-searching process and elements that affects it. The elements I have focused on are gender, class and social network. The study is based on interviews and a survey study with students from the educational program of Social work (Socialomsorgsutbildningen), that graduated 3 years ago. Through the survey I have examined their social-background and their job-searching process. The interviews are the main focus in the study.

This paper intends to examine how two newspapers, one local and one national newspaper, reported the gang-related homicides in Malmo in 2011, and compares these two news reports to see if there are any similarities and differences. Another aspect of this study is to elucidate how these two newspapers constitute Malmo as a city. Fairclough?s critical discourse analysis is applied in this study, where I analyze the two newspapers? news coverage based on their content. The content is analyzed by studying the text?s vocabulary, grammar, cohesion, structure, transitivity and modality. One similarity is the use of objective modalities, where both newspapers have a tendency to make interpretations and speculations as fact.

Given a considerable increase in knowledge-based companies, the interest for measuring and valuing intangible assets, particularly human capital, has increased accordingly. Human capital has climbed the management research agenda as human assets make substantial contribution to the value creation in knowledge-based companies. Neither internal nor external financial statements reflect the value of an organization?s human assets. Against this backdrop, we find it interesting to explore how counting and controlling for human capital is devised.

Given a considerable increase in knowledge-based companies, the interest for measuring and valuing intangible assets, particularly human capital, has increased accordingly. Human capital has climbed the management research agenda as human assets make substantial contribution to the value creation in knowledge-based companies. Neither internal nor external financial statements reflect the value of an organization?s human assets. Against this backdrop, we find it interesting to explore how counting and controlling for human capital is devised.

Formal writing is an essential part of teaching Swedish and is fundamental for higher education and professional career. The aim of my essay is to research what didactic methods Swedish teachers utilizes in upper secondary school to improve students' abilities to write formal texts. I will also examine students? project papers in an attempt to measure the extent of formal word choice.  In the presentation of the literature I decided to use, for example, Per Olov Svedner?s perspective on writing as a process, Siv Strömquist?s manuals for essay writing and various literature regarding linguistic correctness and essay layout. Interviews with three upper secondary school teachers reveals that active feedback is a basis for students development regarding formal writing in both school and professional career.