Purpose/Aim: To describe likenesses and differences between the personal identity of the common Kalmar nation member and the collective identity of the organization Kalmar nation as described by said members.Material/Method: Collecting data through a quantitative survey, where the members answer questions about themselves and Kalmar nation, and subsequent analysis of said data by means of theories about personal, collective, and brand identity.Main results: After analyzing the data from the survey I conclude that there exists both likenesses and differences between the organization and its members. Some likenesses are more pronounced than others, and the same can be said for the differences. However, within the three areas of study (specific identity traits, politics and music) politics and music showed more similarity between the members and the nation than the specific identity traits did. The most interesting aspect of the analysis show that the members have quite a common view of the organization despite their own widely different descriptions of themselves..

This study examines implementation from national law in to local practice in the district of Kalmar to assure newly arrived immigrants orientation in civics. The study takes its starting point in Lipskys theory about street-level bureaucracy.  Questions that are discussed are about how  the education is understood by refugee?s coordinators, civic communicators and the new immigrates, how the organization has been and what role the demography and economic structures has played for the organization. It is a case study where interviews and enquete has been used.

The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries in the County of Kalmar have beenstudied in the aim to obtain information on their current marketingin the autumn of 2004, as well as their view of marketing and itssignification in connection to a vision that the Regional Library inKalmar has established. The vision is that the County of Kalmar isgoing to be the best Region of Libraries in Sweden in the year of2010. Target markets for the vision is the general public, studentsand entrepreneurs. The study has done a landing at an early stage ofthe vision, the starting point of which was in the year of 2001.

The implementation of integration policy has in recent times been a major problem for the municipal administrations in Swedish municipalities. The concept of integration is considered to be very diffuse, difficult to apply and implement the following decisions. To understand the concept of integration is the first step, followed by understanding its complexity in an organization.In this study, I focus on studying the implementation of integration policies for integration work with Kalmar Municipality as a case study. I am using Lundquist's implementation theory about understanding, able and willing. The survey consists primarily of interviews but also a certain document to get a perspective on how integration policy has gone into integration work with the hypothesis that it is the understanding that weaknesses of the officials in the implementation of integration policies.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

Syfte: Att studera bakomliggande faktorer som påverkar hur den vuxna befolkningen upplever sin nuvarande och framtida orala hälsa. Material och metod: Uppsatsen består av en litteraturstudie vilken kombineras med analyser av delar av en enkätundersökning som genomfördes 2011 och omfattar Kalmar län och, i denna uppsats, specifikt Emmaboda och Kalmar kommuner. Resultat: Litteraturstudien resulterade i ett urval artiklar som berör bakomliggande faktorer relaterade till munhälsa. Analyserna av enkäten visade att Emmaboda i jämförelse med Kalmar hade en högre förekomst av faktorer som hypotetiskt kan påverka munhälsan negativt. Respondenterna i Emmaboda hade även en mer negativ uppfattning om sin munhälsa.

The purpose with this essay is to analyze how football clubs can use Internet in sense of creating stronger relations towards their supporters and build an excellent experience before and after a specific football game. We have used the Swedish football club Kalmar FF as a role model throughout the essay. The techniques of the modern world are escalating and the World Wide Web tends to be more important in the way of creating experiences and relations. The essay is based on a qualitative research method which is based on and contains four independent interviews. The persons have been chosen by us for their knowledge in the specific subject.

The purpose of this bachelor?s thesis is to evaluate how the marketing campaign ?Låna dig rik? has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. The residents were asked to answer if they had noticed the campaign, where they had noticed it and what their opinion of the library was.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

Kryssningsindustrin är en dyna-misk bransch som är under ständig förändring och utveckling. Branschens stora problematik är avsaknaden av en färdigproducerad produkt på kryssnings-destinationerna. Alla människor, platser, företag och organisationer som kryssnings-resenären kommer i kontakt med på destinationen är med och påverkar resenärens helhetsintryck. Detta innebär att samverkan mellan olika aktörer är nödvändigt för att skapa en attraktiv och konkurrenskraftig kryssningsdestination. Samverkan genom kluster handlar om att tillsammans nå gemensamt uppsatta mål och visioner, samt att ta tillvara på de olika resurser, människor och relationer som interagerar på en kryssningsdestination.

Att lära av historien är ett ämne som belyses allt oftare i organisationsteorier. Frågan är bara hur man kan använda sig av historien i ett framtidsperspektiv. Syftet med denna uppsats är att med utgångspunkt i Kalmar Slotts nuvarande utvecklingsarbete skapa förståelse för hur tidigare erfarenheter kan bidra till att stärka en framtida profilering.Genom ett abduktivt angreppssätt och en kvalitativ metod har vi genomfört denna studie. Strukturen av studien präglas av tre olika faktorer vilka vi ständigt återkommer till i uppsatsen, historien, framtiden och projektgruppen. Vår empiri yttrar sig som en fiktiv dialog där intervjupersonernas röster gör sig hörda.

This essay is about local history in history teaching in two cities; Kalmar and Vetlanda. The purpose was to see how teachers in Kalmar and Vetlanda define local history and what kind of local history they teach their students. I have also examined what benefits of didactics the teachers see in teaching local history. In order to find out I interviewed four history teachers at three schools in Kalmar and two history teachers at one school in Vetlanda. Some of the interviews were carried out over the telephone and the rest at the teachers´s schools.

Introduction:During a crisis in the society, the communication from the responsible authorities is of big importance. This study shows how the authorities worked with their crisis communication towards the general public during the waterleak in Kalmar in december, 2010.Purpose:The purpose of this study is to investigate how the responsible authorities in Kalmar worked with their crisis communication during the waterleak and also how the general public perceived the crisis communication.Methodology:The study is based on a combination of a qualitative and a quantitative methodology. We begin to work with qualitative interviews with the responsible authorities to get information about the actual event and their work with the crisis communication towards the general public through the mass media. Then we investigate how the general public in Kalmar perceived the crisis communication from the responsible authorities and compare these two results.Conclusion:The study shows that there were several problems, both internally and externally, with the crisis communication from the responsible authorities during the waterleak. Although some people were dissatisified with the responsible authorities crisis communication, the majority were pleased and very satisfied with the information they got from the responsible authorities during the waterleak..

To create a more accessible environment for disabled people, the Swedish government, in the year of 2001, made the national act of easily eliminated obstacles valid. This national act states that all easily eliminated obstacles in the municipalities, in places and in premises that are public, shall be removed before the end of 2010, no matter if the owner of the place or premise is private or public. According to Boverket, most of the municipalities are not going to be able to reach that goal, why? The aim of this thesis is to compare the two municipalities Kalmar and Karlskrona in their way of implementing this national act, to see where it went wrong and why. By using implementation theories and qualitative empirical data in the form of interwievs with the total of eight people from different administrations in both of the municipalities, the subject was analyzed and discussed.

Syftet med denna studie är att undersöka hur två hotell i Kalmar arbetar med servicekvalitet, med inriktning på empowerment, motivation, rekrytering och träning av frontlinepersonal samt att undersöka hur detta arbete uppfattas av frontlinepersonalen. I studien har vi använt en kvalitativ metod och för att samla in empiriskt material har vi gjort kvalitativa intervjuer med en chef och en frontlineanställd på de två olika hotellen.Vi har kommit fram till att båda hotellen i Kalmar arbetar aktivt med servicekvalitet genom frontlinepersonal och att de även arbetar med empowerment, motivation och träning av sin frontlinepersonal. Vi kan även konstatera att arbetet med servicekvalitet i de flesta fall uppfattas av frontlinepersonalen..