The amount of cargo has since the 1970s increased in Sweden and the road traffic accounts for a large part of the transported volume. In Stockholm County the amount of cargo is calculated to be doubled in size from year 2001 to 2020 which means a greater need for transport is required. Much of these transports are being carried out by haulage companies of varying sizes which acts externally as carriers for their customers. All of this despite a greater awareness, laws and demands regarding environmental performance.The trend shows that the haulage industry in Sweden are moving towards fewer but larger haulage companies, which means that the competition is getting tougher for the smaller haulage companies. Smaller haulage companies and research about their competitive strategies is a neglected part of this industry.

The purpose of this study are to investigate and describe if companies? sustainability reports differ in substance and quantity between public and Large Cap companies? and if there are any differences between industries. This study will also analyze if companies? size, stakeholder group or profitability have some impact on the companies? sustainability report. The study includes all Swedish public companies and the Large Cap companies.To investigate in line of the purpose this study will measure both the substance and quantity.

AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.

AbstractTitle: The picture of Studenthälsan ? a focus group study of the image that students in Uppsala have of the organization and of how they look at the way the organization addresses them. Studenthälsans image - en fokusgruppundersökning omUppsalastudenternas bild av organisationen och dess sätt att tilltala demNumber of pages: 65 (73 including enclosures)Author: Sofie BackmanTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the image that students in Uppsala have of Studenthälsan and its excersice department. This includes how the students perceive the organization?s way of communicating with them, both in terms of the marketing and their reception at the facilities, and what they would like to be different regarding this in the future.Method/Material: Together with literature studies, a qualitive method has been used and three focus group interviews with a total of 15 informants have been conducted.

AbstractStudy: Degree project in teacher education, Advanced level, 15 pUniversity of SkövdeTitle: Competence ? Self image ? InclusionA study of a couple of students in need for extra education and theirexperiences of their studies at school in a special class.Number ofPages: 43Author: Britt HellqvistTutor: Gunvi BrobergDate: 01-2008Keywords: special class, extra education, competence, self image, inclusionStudents who have difficulties in school or in the social contact are the main subject of this thesis. The students that I have interviewed attend the upper high school in a special class, separated from the major school. My purpose has been to investigate how such students experience their studies at school, with emphasis on competence and the feeling of participation. Moreover, the self image of these students was investigated.

AbstractTitle: Communications through Social media ? new challenges for organizations Kommunikation i sociala medier ? nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA Thesis in media and Communications StudiesAim: The main purpose of this thesis was to explore what kind of challenges organizations face when communicating through social media. Because social media is a new phenomenon the thesis also examined how organizations active in Sweden today looks upon, defines, monitoring what is said about them and uses social media today.Method: The thesis was based upon the qualitative gathering of empirical facts. Through deep interviews with five organizations and literature studies the author was able to gather the results.Theories The analysis is primarily based upon theories about organizational communications such as PR, Rogers?s diffusions of innovations and the marketing mix.

The aim of this study is to investigate how the five biggest football clubs in Gothenburg are framed in the local newspaper G?teborgs-Posten. Gothenburg has five clubs in the top two tiers of swedish football (IFK G?teborg, Gais, BK H?cken, ?rgryte IS och Utsiktens BK), which makes them unique compared to other swedish cities. Many of the clubs also have a long history, being some of the oldest in the country, making supportership of the clubs a big part of the identity of many citizens in Gothenburg.

Title: Law of Marketing ? A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials(Marknadsföringsrätt ? En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam) Number of pages: 34 Author: Astrid Lidman Tutor: Göran Svensson Course: Media and Communication C Period: Fall -09 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our different laws are still able to reach the same results concerning the protecting of our public from bad advertisement. Material/Methods: I?ve been reading laws concerning marketing. I started out my research from different commissions from EU.

AbstractTitle: The ?Investigator? and the ?Updater? ? new patterns of news use among young adults.Number of pages: 48Author: Anna StrinnholmTutor: Amelie HössjerCourse: Media and Communications, D- levelPeriod: Fall of 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model ?a typology of the Swedish mediasystem from an audience perspectiv?.Method/Material: The method of gathering of empirical material has been conducted by interviewing eight people of how they use daily newspapers, TV, radio and The internet to inform themselves of the daily news. The empirical material has then been analysed by applying a two step method, of first making a summary of the interviews and secondly making a comparison with a model of Lennart Weibull ?a typology of the Swedish mediasystem from an audience perspectiv? .Main results:Two different types of ideal media users can be drawn from the empirical research, the ?Investigator? and the ?Updater?. The updater search for news to stay updated and relies on the Internet as main source of information.

AbstractTitle: The ?Investigator? and the ?Updater? ? new patterns of news use among young adults.Number of pages: 48Author: Anna StrinnholmTutor: Amelie HössjerCourse: Media and Communications, D- levelPeriod: Fall of 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model ?a typology of the Swedish mediasystem from an audience perspectiv?.Method/Material: The method of gathering of empirical material has been conducted by interviewing eight people of how they use daily newspapers, TV, radio and The internet to inform themselves of the daily news. The empirical material has then been analysed by applying a two step method, of first making a summary of the interviews and secondly making a comparison with a model of Lennart Weibull ?a typology of the Swedish mediasystem from an audience perspectiv? .Main results:Two different types of ideal media users can be drawn from the empirical research, the ?Investigator? and the ?Updater?. The updater search for news to stay updated and relies on the Internet as main source of information.

Abstract   Study: Degree project in teacher education, Advanced level, 15 hpUniversity of Skövde.Title: ?The aim is for them to manage as much as possible on their own? ? a qualitative study of preschools´ indoor environment as a pedagogical tool for the independence of children.Number of pages: 31Author: Jenny Karlsson, Marie PerssonTuto: Gunvi BrobegDate: 2009-01-28 Keywords: Independence, indoor environment, preschool, pedagouge This study aims at examining the indoor environment of three different preschools as a pedagogical tool for the independence of children. Is the design of the premises adapted to the height of the children? Can they themselves reach the material they need and is it possible for them to reach their outdoor clothes or do they constantly have to ask for help? In order to acquire a deeper understanding of the different views of the three preschools, the question is asked: what are the pedagogues thoughts of the indoor environment of their own preschool in the perspective of childrens independence and what affects their choice of furnishing, planning etc? The preschool curriculum clearly states that the children must be given the opportunity to develop their independence. We have experianced that the pedagogues feel that they are unable to plan the environment as they wish and thus, interest is also pointed towards the question: are there any limiting factors that affect the design of the indoor environment, and, that being the case, which are they? The study is based on qualitative observations and interviews because it is in its interest to discern patterns and categories rather than quantity.

AbstractTitle: Swedish social media services (A study about Swedish social media services birth andhow they benefit from the Swedish climate)Number of pages: 38Author: Robin SchwabeggerTutor: Else NygrenCourse: Media and Communication Science CPeriod: Fall 2009University: Division of Informatics and Media, Uppsala University.Purpose/Aim: To see if the Swedish advantage or interest in developing new social mediaservices and networks has anything to do with our society. With society I mean our culture,attitudes and history. Do people, especially young people, have a more positive attitudetowards the Internet and has the fact that we, as a country, were among the first to use theInternet anything to do with it.Material/Method: Data collected from books, newspapers and articles from several sites onthe internet. I?ll use the information I?ve gathered to try to find an answer to my givenproblems for the paper.

Title: Lobbying in the Swedish parliament - a qualitative study about experiences and attitudes of lobbying among the members of the Swedish parliament, from a communication perspective.Author: Bodil Hassel and Kristofer PerssonTutor: Emma SvenssonPurpose: The purpose of this thesis is to study lobbying towards members of the Swedish parliament. We aim to study their point of view: what experiences and attitudes they have towards the phenomenon. Key questions to be answered are: What experiences and attitudes do the members of the Swedish parliamentary Committee on Environment and Agriculture have towards lobbying? What skills does a successful lobbyist possess, according to the members of the committee? How do the organizations Skogsindustrierna and Naturskyddsfo?reningen lobby?Method/Material: The material used in this study consists of interviews with nine respondents of the Committee on Environment and Agriculture in the Swedish parliament. Additionally, two informant interviews with the organizations Skogsindustrierna and Naturskyddsfo?reningen were made.

AbstractHeadline: Young trouble and teenage love (Fjortisgrubbel och tonårskärlek)Number of pages: 37Author: Annika IlmoniTutor: Amelie HössjerCourse: Media and communication CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of the work was to produce a comparing study of two Swedish teenage films from different periods of time, 1970 and 2005. An analysis was to be made of how love between teenagers as well as the heterosexual relationship in general was depicted in each of the films and further investigate the gender construction in both films.Material/method: With the intention of narrowing down the complexity and make the evaluation more lucid 5 scenes from each film were used for comparison, these were chosen through the Anglo Saxon dramaturgy. To make the scenes more comparable 4 factors were used for analysis in each scene, these were: clothes, recreational activities, behaviour and environment. Beside the above given factors the heterosexual relationship were analysed and compared in each of the scenes through the theory of dominance in dialogue.Main results: The gender construction occurs obliviously in the older film from 1970 while taking place in a more conscious way in the film from 2005. Further on the heterosexual relationship is perpetually depicted in the 70?s film with a submissive girl and predominant boy, the same dominance is easily seen in the more recent film but with a higher rate of equality as the girl is portrayed as the dominant character in almost half of all scenes.

ABSTRACTTitle ?Trying to stay healthy as long as possible and being in motion?Titel ?Försöka hålla sig frisk så länge som möjligt och vara i rörelse?Author Martina SkoglundInstitute Institution For Health ScienceTutor Konstantin KougiomtzisDate 2014-06-05No. of pages 39Keywords Elder, Health, Healthy aging, Physical activity, SOCSummaryBackground: Thanks to advances in healthcare recent decades life expectancy have increased steadily. In order not to put pressure on the healthcare service we as a society need to think in terms of salutogenetic and health promotion. Research has shown that physical activity has great effects to healthy aging.