This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

Nätverksansatsen har kritiserats av flertalet forskare inom den företagsekonomiska vetenskapen för att vara för statisk och brista i sin förmåga att förklara radikala förändringar i industriella nätverk. Ansatsen om kritiska händelser i industriella nätverk har vuxit fram som en förklaringsmodell till sådana radikala nätverksförändringar. Denna studie har som syfte att bidra till en ökad förståelse för radikala förändringar i industriella nätverk genom att diskutera vidare konceptet kritiska händelser som kraft för förändring i nätverk.Studien bygger på skivbolaget Sony Music Swedens erfarenheter om hur och varför skivbolagets nätverk utvecklats sedan tiden före digitaliseringen av musik. Empirin är erhållen genom kvalitativa, personliga intervjuer med tre personer i chefspositioner på Sony Music Sweden i Stockholm och analyseras med hjälp av delar av nätverksansatsen och ansatsen om kritiska händelser i industriella nätverk.Studien visar att två olika kritiska händelser tillsammans och samtidigt orsakat radikala förändringar i skivbolagets nätverk. Studien indikerar således att radikal dyadförändring kanske inte alltid kan särskiljas från radikal nätverksförändring som i ett sekventiellt händelseförlopp utlöst av förändring inom en dyad, såsom det föreslås i nätverksansatsen och ansatsen om kritiska händelser i industriella nätverk..

Examensarbete för avläggande av filosofie masterexamen i Kulturvård, 30 hpInstitutionen för kulturvårdGöteborgs universitet2013:31.

The aim of this study is to explore hiphop music as an aspect of youth socialization and the relationship between music creation and identity. The study is conducted through five semi- structured qualitative individual interviews. Our theoretical starting points are Putnam?s (2000) bridging and bonding social capital symbolic interactionism. We also have used a model of learning presented by Fornäs, Lindberg and Sernhedes (1989).

In the 1940s, 50s and 60s the two youth movements of the beats and the hippies emerged in the United States. Disagreeing with the progressive positivism of the previous generations these youths were part of a counter culture that adhered to an ideal of living in the present.Alan Wilson Watts (1915?1973), most known for his popularization of eastern philosophy and religion in general and Zen-Buddhism in particular, became one of the most influential and well-read advocates of the new movements. Drawing upon eastern philosophy and religion as well as modern psychology, Watts challenged the western world view by rejecting the dualism of self and environment, arguing that man is one with God and nature and claiming that nothing exists but the present experience here and now.Based on Watts? view of man and reality, and in the context of the emerging youth movements, this study examines Watts? criticism of western culture and society as well as his view on happiness and the possibility of a better life for the individual living in the west.The study shows that, according to Watts, the root of the problem facing western society lies in man?s incapability of distinguishing concept from reality, preferring abstract ideas and symbols to the experience present in everyday life.

I have studied the curriculum for the compulsory Swedish school, from the curriculum from year 1962 when the Swedish grundskolan became a reality, to the curriculum from year 1994, the one in practice today. My primary interest has been what the curriculum says about bringing up the Swedish youth. My theory has been the British analyst Norman Fairclough?s Critical Language Studies. His thoughts about actual discourse, type of discourse and order of discourse has led me through out this essay.

The landscape is a great asset for Göteborg as a city and places in the landscape are much used by the public. This diploma work deals with the question of how nature in Göteborg can become more accessible and how a place in it can be supplemented with new landscape elements. It is a proposal for a new urban park at Björlanda peninsula in the western part of Hisingen, Göteborg, which today belongs to the Swedish Armed Forces and is a part of the Nature-2000 area "Nordre älvs estuarium". The reason for choosing this place is that it is the only area around the costal area in Göteborg that has not been built on and that it contains a very varied landscape. The proposal is presented as three different broschures, dated 10-20 years ahead: A map of a possible system of urban parks including a detail of such a park, Västra Hisingen (the western parts of Hisingen) The idea with a system of urban parks is to make the landscape generally more accessible and maybe open it for people that do not use it today. A broschure of the central area Välkommen, with my design proposal for an urban park at Björlanda peninsula The design aims to utilize the landscape elements water, mountains, vegetation and sky and to intensify the experience of them. A flora for Välkommen that shows a selection of plants for the design proposal.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Vi, Anna Nilsson och Jeanette Svensson, valde att producera musikvideos under vårat kandidatarbete på Blekinge tekniska högskola. Detta eftersom vi båda har ett stort intresse till musik och rörlig bild. Vi valde att göra två stycken för att lära oss produktionens process grundligt och för att nu kunna jämför de båda och av detta ta lärdom. Den ena musikvideon gjorde vi till en skånsk duett som heter KC och den andra till Advance Patrol. Båda låtarna är inom genren hiphop. Vårt mål med projektet var att skapa två videos som inte följde den generella mallen för hiphop-videos.

The report aims to show how outdoor environments have been shaped with the purpose of experiencing them from the inside of buildings, through an overview perspective. Two Danish gardens are used as examples. One is the Baroque garden in the garden of Frederiksborg castle in Hillerød. The Baroque garden is thus a part of a larger garden. The second garden is the Charlotte Garden, a relatively newly constructed garden within a housing complex in Østerbro in Copenhagen. Both gardens are analyzed on the basis of visual expression and structure. In the report, it is also discussed how the contemporary society have evoked the different ways of shaping the gardens.

This bachelor thesis is about civilian marching bands in the province Värmland industrial communities, with a focus on Degerfors, Edsvalla, Gruvön, Nors, Slottsbron, and Vålberg bands. Degerfors, Gruvön, and Slottsbron bands are three corps that still operates concerts and performances. The other three unions are defunct.In Värmland, there were many mills that were operating well into the 1900s, roughly speaking there were about 25 mills in various industrial areas. These mills had operations in glass, iron, and paper, each user had a band at least a brass sextet and today there are only eight bands left in Värmland. Bofors in Karlskoga, Charlottenberg, Degerfors, Dejefors, Gruvöns in Grums, Hagfors, Skoghall, and Slottsbron bands.What is the reason that so many bands have disappeared? To answer the question I have investigated the importance of four factors have had for the unions: finance, recruitment collaboration with the music and arts, as well as cooperation with educational associations.The results show a marked reduction in civil bands, from about 25 corps to eight corps today.

This project was about the creation of a shorter computer animated film. Thegoal of the project was to explore a different technique of the visual outcomethat should not rely on photorealistic rendering and how to find new interestingways to use 3d-graphic for visuals. A big part of the project was also toincorporate music to create a chosen atmosphere and impact on the viewer butalso to help the story forward and questions such as; ?How can you create anexpression for the feeling you want to transmit?? were formulated. The scenewas built up in a 3d-application consisting of a house and surrounding garden,which within an character was animated to tell the plot.

The aim of this paper is to define the perceived consumer values that physical record stores create in order to compete with other distribution technologies. A qualitative method has been used, based on interviews with managers of three records stores in Stockholm. Interviews with their customers have been conducted also. The content has been analyzed with passable theories and the two sources have been compared when adequate.The conclusion of the study is that the physical record stores create many different consumer values, and that many of these are hard to transfer to other distribution technologies. One of the most important values for the consumer is that the personnel have a broad knowledge about music.

Interpret, concretize and set grades - Is it that simple? A study of similarities and differences in local grading criteria in music. The purpose of this study is to examine similarities and differences in local grading criteria in music at schools in a larger municipality in the south of Sweden. The research question is: How have schools interpreted national grading criteria locally and how do music teachers look upon the grading procedure? This study is based on an analysis of the grading criteria at ten schools.

Detta projekt genomfördes i samarbete med akustikern Erling Nilsson på företaget Ecophon i Hyllinge. Uppdragsgivare var musikproducenten Magnus Ågren som äger studion Flow Music i Malmö. Uppgiften var att förbättra akustiken i ett av Flow Musics studiorum. Rummet hade före projektet en hård och obehaglig akustik. För att komma fram till ett åtgärdsförslag specificerades först hur enskilda akustiska egenskaper skulle påverkas för att ge ett så bra resultat som möjligt.