Syfte: Vi vill ta reda på vad som gör ett varumärke i modebranschenstarkt, samt hur ett företag bör agera för att åstadkomma det.Metod: Vi har använt oss av en kvalitativ ansats och har genom sjupersonliga intervjuer samlat in vårt empiriska material. Genom enabduktiv metod har vi undersökt om empiri och teoriöverensstämmer. Vi har sedan utgått från vår frågeställning ochfört en diskussion.Slutsatser: För att skapa ett starkt varumärke inom modebranschen är detviktigt att vara konsekvent i sitt uttryck. Produkten ochvarumärkesidentiteten måste samspela, även då produkten förnyas,och identiteten måste vara tydlig för konsumenten att minnas.Företagen kan påverka konsumenten genom kommunikation, ochPR har en betydande roll för hur varumärket presenteras i media.Den grafiska identiteten blir varumärkets kostym utåt och ensymbol för densamma. För att skapa ett starkt modevarumärke börvarumärket och produkten vara i linje med varandra och konstantförändras tillsammans.Purpose: We want to find out what makes a fashionbrand strong and how abusiness should act to achive that.Method: We have used a qualitative approach and have collected ourempiric data through seven personal interviews.

I vår undersökning ville vi belysa unga förtagenerations-invandrarkvinnors identitets förändring. Dessa unga kvinnor lever under inflytande av två kulturer där deras identitetstillhörighet till sitt ursprung oftast bestäms av ett essentialistiskt synsätt, vilket innebär att den definieras av ett gemensamt ursprung och en speciell kulturtillhörighet. Men kvinnorna i vår studie visar att deras identitet egentligen bygger mer på ett konstruktivistiskt synsätt där den kulturella identiteten inte bestäms av en gemensam tillhörighet utan att identiteten förändras och omskapas hela tiden beroende på den situation man befinner sig i. Vi har gjort ett urval där vi har valt aktiva och kvinnor som har ansträngt sig för att integreras i det svenska samhället och inte valt ?den traditionella hemmafrun?.

Dagens organisationer verkar i en allt mer komplex miljö. Samhället och media ställer nya krav där det inte längre räcker att tillfredsställa ägarna och kunder, utan hänsyn måste även tas till allt runt omkring verksamheten. Den här uppsatsen belyser utsuddningen av gränser mellan organisationer och dess omgivning. Genom att analysera identiteten hos Migrationsverket vill vi visa på relationen mellan kultur, identitet och image och hur den processen, integrerar och influeras av de interna och externa aktiviteterna för en organisation.Empirin bygger på intervjuer med chefer inom verksamhetsområdet Besök och Bosättning hos Migrationsverket. Genom att använda en intervjumall med olika teman såg vi olika fenomen hos respondenterna.

Background: Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the companieswant to take maximum advantage of it. In the company the brand is a great resource with analready known identity and established values that can help new products to enter the market. Toextend the brand is a popular growth strategy but it is important to do it properly in order not tofail. J Lindeberg and Peak Performance are two Swedish fashion companies which both havemade brand extensions.

The genus Campylobacter is globally recognised as the leading bacterial cause of human foodborne gastroenteritis. Every year around 8000 Swedes are infected by Campylobacter. Most people are infected by thermotolerant Campylobacter species, commonly C. jejuni and C. coli.

Introduction: Today caring for newborn, sick babies or premature infants is in neonatal intensive care units (NICUs). There is an opportunity in NICUs for advanced critical care and skilled nursing care of the child, conducted by health professionals in an active partnership with parents. To encourage parental participation in the care of their children parents are offered accommodation in a family room in the NICU. Objective: The aim is to describe parents' experience to stay in a family room in the NICU when their child is cared for there. Method: This is a research plan for a qualitative study with an inductive, descriptive approach.

Prisons are for many an unknown world, and few know about the prison culture which includes unwritten rules, power structures, interactions and relationships between inmates and correctional employees.While many think that Swedish prisons are too comfortable,inmates are facing extreme stress due to surveillance and detention, by depriving inmates their possibility to shape their own lives. When the inmates is deprived of control over their own life?s the penal system have great power to shape and to influence the inmates.The purpose of this paper is to investigate prisoners' experiences of treatment and exercise of power in prisons. Starting point is to examine what are the kinds of relationships between prison officers and inmates from a power perspective, if there is any difference between the closed and open prisons and how the inmates affected by the structures that exist.Based on my overall purpose, and with my informant´s stories which revealed a number of similar points, four main headings were developed; Mass media and society´s view, and unknown world, interaction between inmates and prison officers and consequences.Prison officers with the role as a contact persons as well and other staff which work close to the inmates play a significant role by supporting through motivational interviewing and can help the inmates to gain insight about their life situation and actions. My informant?s underlined that a good contact person can either help or discourage.Inmates who contributed with their experiences express that there is a big difference between open-and closed prisons.

This master of science thesis is focusing on how the fault handling on hardware connected toa control unit on a Scania vehicle is working. To the hardware counts buttons levers, sensorsand CAN. The work has been concentrated upon how the fault handling is working and if it ispossible to find any new fault modes.The control unit that has been studied is called the Coordinator and is the core in Scanias threenetworks of control units. The Coordinators work is to transmit messages between the threenetworks and to process signals from buttons, levers and sensors. The values is then usedinternally or is sent to other control units on the CAN networks.

This thesis aims to study obstacles which Turkey faces regarding EU accession. The main focus will be at the historical context and background information to clarify Turkey-EU relationship and institutional aspects such as; the Copenhagen criteria will be analyzed. Interaction between identity politics and Turkeys Europeanization project will be examined by analyzing arguments regarding this issue. The historical context is important for realizing in how Turkey's negotiation process is affected and how the process is evolved. By examining this, a more transparent understanding is going to develop in the issue of why Turkey never will be able to identify itself with the EU.Analysis regarding why Turkey as a secular state develops into an increasingly Islamized state is highlighted.

The aim of this study was to create a greater understanding of apostates, by analyzing narratives of five ex-members regarding their exit from Jehovah?s Witnesses. I conducted interviews to gather descriptions from specific individuals in relation to their experiences, mainly focusing on the role of an ex-member of a specific group. The informants in the study were 38-73 years old, three women and two men. The empirical data I collected was later coded through qualitative content analysis, where central topics and themes formed the basis for the analysis of the results.

Examensarbetets mål har varit att formge ett karaffset åt Skrufs Glasbruk som skiljer sig från nuvarande sortiment utan att företagets identitet går förlorad.Observationer, handledningar samt egen research har legat till grund för arbetet.Designprocessen har gått ut på att ta fram ett karaffset. ITK (Identity Tool Kit) har satt ramarna för projektarbetet.Projektet resulterade i ett förslag som efter konsultation med mina handledaresamt Skrufs Glasbruks ägare Kent Elm godtogs varpå detaljerna finslipadestill ett färdigt resultat..

This study examines counselors understanding of body fixation (alt: body image fixation) as a social problem among young women aged 15-25 years. Earlier research on this subject highlights the standards and ideals placed on the female body where happiness is associated with a slim body figure. Research has shown that young women that compare their own bodies with others are at higher risk at developing an unhealthy relationship with their body, which can lead to eating disorders. The data for this study was collected through semi-structured interviews with nine counselors from youth clinics, schools and primary healthcare. The results were interpreted and analysed in the light of social constructionist perspective as developed by Berger & Luckmann and Loseke's social constructionist definition of social problems.

The purpose of my study is to examine how children through interaction are recognized and understood by other children and teachers at the preschool for one hour in the afternoon. This study gives voice to what young children in preschool do after snack. The overall purpose of this study is to find out what young children's experiences will be in preschool through interaction. The purpose of my research is to gain knowledge about how the time and opportunity for interaction exists between children 1;7-2;5 years, and educators as well as other children, and how this interaction appears during afternoon activities in the preschool.My research questions are:1) What experiences do children get in terms of their development of identity for one hour in the afternoon? 2) How does the interaction that the youngest children are involved in during the afternoon appear? And how long time does every occasion last? The study is based on the interactionist perspective and systems theory.

This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist?s propensity to display destinations through social media and how they perceive others that display travelling. This is put in relation to the term of social status in order to find out if there is a possible link. The intention was to provide an insight into the phenomenon to contribute new awareness that destinations can exploit in their marketing.

After the fall of the Berlin Wall in 1989 the satellite states of the former Communist bloc immediately departed on a journey towards democracy and market capitalism. Among the many tasks of the newly elected governments, one was to transform the paternalist Communist welfare state into a social system that would decrease the oversized role of the state, at the same time as protecting the citizens from the hardships ensued from the transition.I have studied the evolution of new welfare systems in the Czech Republic, Poland and Hungary, three countries generally agreed as the most similar and most successfull transition countries of the Eastern bloc. Gøsta Esping-Andersen's prominent typology of welfare regimes, consisting of the liberal, corporatist and social democratic regime-types, has constituted the theoretical basis of the analysis. Simultaneously, applying new cases to the typology implies an element of theory testing.The study shows that 40 years of Communism and partial isolation from the West has not prevented these three countries from developing welfare states fully compatible with those of Western Europe and the Anglo-Saxon nations and that all three of them in fact fall within the scope of the corporatist regime-type..