Aktörer inom fastighetsbranschen har visat stort intresse att möta den nya Generation Y och söka kunskap inom marknadsföring mot dessa. Aktörerna efterfrågar kunskap för att bygga långsiktiga kundrelationer, där bostadsbristen inte är lika utbredd som i storstäderna. Syftet med denna studie är att analysera om engagemang, förtroende och lojalitet är avgörande faktorer vid skapandet av långsiktiga kundrelationer med Generation Y. Vidare presenteras teori angående vad som ligger till grund för långsiktiga kundrelationer. 103 respondenter har medverkat i en internetbaserad enkätundersökning där svaren har analyserats i det statistiska analysverktyget SPSS. Följande analyser har genomförts: korrelationsanalys, faktoranalys, regressionsanalys samt klusteranalys.

Menstruationscykelns inverkan på kvinnors preferenser för mäns ansiktenSammanfattningDetta är en systematisk replikation av Penton-Voaks och Perrets studie (1999) då en preferens hos kvinnor för maskuliniserade ansiktsdrag under hög befruktningsrisk i menstruationscykeln hittades. Dessa drag tros vara en ärlig signal för goda gener och immunokompetens hos män. Oklarhet råder huruvida detta gäller för olika populationer. 36 svenska universitetsstuderande kvinnor fick därför välja ut de mest fysiskt attraktiva ansiktena, utifrån maskuliniserade och feminiserade bildserier, vid hög respektive låg befruktningsrisk. Ingen signifikant skillnad hittades mellan de olika faserna.

In the paper three women with vulvar vestibulitis (long-term pain condition during sexual intercourse) were interviewed to find which conceptions the women experience exist about vestibulitis and how the women they self feel about the condition. Furthermore it was examined if and how the construction of vulvar vestibulitis affects the identity of the women. The method used was half-structured interviews with interview guide. Foucault's discourse analysis was used to analyse the interviews. Several constructions of vestibulitis were revealed from the interviews.

Background: HIV is a worldwide spread disease with many deaths. People with the disease have previously been met with attitudes, stigma and discrimination in various contexts. A caring relationship should be built on empathy, respect and communication, where the patient is not seen as their illness, but as a person. Today, there are laws that are there to protect the patient, however, there is a lack of knowledge about what is current. Health care workers knowledge in the 2000s has improved, but there is still a lack of knowledge.Aim: To illustrate how patients with HIV experience health care.Method: The literature review was conducted with twelve scientific articles of which two articles were quantitative and the other qualitative.Results: The results revealed three main themes; Different expressions of fear, Perceived negative attitudes and stigmatization, as well as The wish to be lovingly treated in health care.

Our aim with this study is to explore socialworkers perception of what is a good treatment is and how to establish good relationship with their clients. We have decided to limit our study with social workers in Economic assistance and Abuse Units in social servises and explore if we can discern any differences between the units. We have chosen to use qualitative methods to achieve the aim of this study. We interviewed a total of seven social workers, of which three were from Abuse unit and four were from Economic assistance unit. One of the theoretical frame we have used is Goffmans (1970, 1974) theories about social interaction in which he explains the social encounter between social workers and clients.

Denna studie syftar till att öka förståelsen för hur övergrepp mot äldre i nära relationer kan se ut, skillnader mellan könen och skillnader mellan yngre respektive äldre, samt att diskutera möjliga åtgärder inom området. Svensk forskning har visat att 16 % av kvinnorna och 13 % av männen efter sin 65-årsdag har utsatts för någon form av övergrepp. Det är således ett viktigt ämne. Kvalitativ metod och induktiv ansats utgjorde de övergripande metoderna. Med hjälp av litteratur och informanters kunskap har problemområdet utforskats.

This master thesis aims to examine the process of indexing fiction when it comes to area of sexuality and gender identity. The empiric work that forms the basis of the thesis are three investigations:(a) examining the current status of indexing fiction within the catalogues of six Swedish medium-sized libraries;(b) interviewing librarians who allocate the subject headings; and(c) an analysis of the Swedish subject heading system Att indexera skönlitteratur.This will be concluded with an analysis of the gathered material through queer theoretic standpoint with the help of critical classification and its inclusion through separation, and marginalization where subjects that differs from the norm is included but only by being separated from the norm, or ignored totally. This will show that there are similarities with how different groups get treated within the classification systems and how they are treated in subject heading indexing. An example of this in Att indexera skönlitteratur is that heterosexuality never is mentioned in the subject heading but is always present as the silent norm, while gender identity is marginalized through exclusion of the subject heading, and related words are instead being included under sexual identity..

I take interest in whether and how students in primary schools nowadays in Sweden participate in book clubs. My focus is on why teachers and school librarians choose to run book clubs and try to understand the structures that make book clubs possible. The method form my work is the qualitative research interview. I interviewed a group of eight people, five school librarians and three teachers from a medium-sized city in southern Sweden. My theoretical framework is a model contructed by researcher Patricia Montiel-Overall called Teacher- and Librarian Collaboration.

Syftet med denna studie är att studera argumentationen framförd av motståndarna till könsneutral äktenskapslagstiftning. Debatten mot könsneutralt äktenskap har huvudsakligen förts av förgrundsgestalter inom de religiösa samfunden, men debatten har trots detta haft en sekulär karaktär. Med utgångspunkt i en heterosexistisk teoretisk diskurs, har argumentationen analyserats. Studien utkristalliserar argumentationen och hur de formats för att bilda opinion.Slutsatsen visar också på att det stora flertalet argument som förs fram i debatten kan klassificeras som heterosexistiska. Heterosexism är ett symptom av heteronormativitet.

Title: Nordea Life and Pension during financial crisis Subject: Business administration, Candidate thesis 15 p. Authors: Seyithan Öngörur och Adnan Yari Instructor: Peter Lindberg Date: 2010-01-13 Key words: Nordea, the financial crisis, advice, marketing, customer relationship Purpose: The purpose of the study is to provide an understanding of how the financial crisis has affected Nordea Life and Pensions market growth based on market share. We also want to give an understanding of what factors may be responsible for the outcome that it may be helpful in future financial crises. Method: A qualitative study was the basis for the study, where three interviews were carried out by the respondents from Nordea Life and Pension.  Theory: In this section we have focused on relevant theory and has divided them into different themes, advice, current legislation, marketing, consumption and buying behavior. Conclusion: The study shows that Nordea Life and Pension had a positive growth during the financial crisis and a number of factors are presented that may be the basis for the outcome.Proposal for further research: Since this study was limited to one company it may be intresting to investigate and examine the consuling industry market as a whole affected by the financial crisis. Contributions: This paper has provided an understanding of how Nordea Life and Pensions affected during a financial crisis, based on market share and the factors that may have been the basis for this..

Background: The Swedish fashion industry grows steadily, today it?s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry.Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run.Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term survival for small and medium-sized companies in the fashion industry?Purpose: The purpose of the essay is to analyse and evaluate the brand as a communications tool for building a brand image.Method: The data which is being used in the essay is collected from interviews with companies and survey of each company's existing and potential customers.Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing PerspectiveTheories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain.Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each company.Analysis: The analysis is an interpretation of the empirical material collected from interviews with each company and customers survey.

The purpose of our study was to examine how missing children are portrayed in media. We wanted to see if there are any recurring story patterns and characters in the texts. We also wanted to examine how the relationship between children and adults are framed and which comprehensive view of children is mediated in journalistic texts.Our questions were: how do Swedish newspapers write about missing children? Which narrative pattern are there in the texts? How are children and adults represented in the texts? What relationship between children and adults are made visible in the texts? What a comprehensive approach to children is constructed in the texts?For this study, we used the media discourse, theories of representation, stereotypes and characters. And theories of narrative, dramatic turns and opposites.We chose to make three case studies in which children suddenly disappeared, the case of Bobby Äikiä, the case of Engla Höglund and the case of Sebastian Hedman.

Blood-borne infectious diseases such as Human Immunodeficiency Virus (HIV)and Hepatitis C Virus (HCV) spread when the addicts share needles and injecting equipmentwithin contact networks. A quantitative cross-sectional study was conducted in Winnipeg,Canada in December 2003 - September 2004. Through a special questionnaire, respondentswere asked to answer questions about themselves and about their contacts, about relationshipsand how they shared syringes and other injection supplies. Blood tests were used to identifywhether they carried any blood-borne infectious diseases. We selected some variables from theoriginal data set.

AbstractThe tests work is about the subject "synergism of steel and concrete."The construction sector is in a strong competition and the different companies in the PrefabMarket has ever tried to develop new design solutions that are efficient and environmentallyfriendly.The purpose of this report is to highlight different aspects of interaction and size up a columndimension and to examine its efficiency and load capacity as Eurocode 3 and Eurocode 4. A sizing chart that describes the relationship between the torque and normal force shouldalso be made of the interaction . .

The purpose of this paper is to give a view of how violence and victims has been portrayed in novels. I have chosen 6 books where the main character is a child who has been exposed to physical, mental and/or sexual violence. I have asked questions to the book and I have tried to find patterns in the child's strategy to cope with violence and how the violence is described. I have also written two chapters about earlier studies of this field and theoretical standpoints. The main perspective I present is the salutogenese perspective and how people create meaningfulness in their lives.The children in the books have different ways to handle their situations.