Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured Interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

This thesis is ordered by Peab Sweden AB Regional Jönköping and concerns of warranty inspections.The intention is to work out a basis, which show the most common complaints is the warranty inspections, and make a small analysis on what causes them to be. The report also presents possible solutions to prevent the occurrence of defects. It also covers the issue of how the client looks at Peabs way to overcome the objections of warranty inspections. The report has the following issues:?What are the most common errors observed during the warranty inspection??What are the causes of complaints??What can be done to reduce the number of complaints??How the customer thinks that the complaints be addressed?Twenty-five Guarantee survey records from the projects Peab has done in recent years has been the starting point for the investigation.

This essay will treat questions regarding why we should read literature, more specifically fiction, in schools. My issues regards how the curriculums of the swedish school subject legitimizes reading of literature, and my main focus is on the curriculums themselves. As a complement, I have completed three Interviews with professional teachers to see how they legitimize reading for the pupils and for themselves. I have also discussed the potential democratic values of teaching and reading literature in schools, and I discuss my results in relation to the "values" of the swedish schools. My study is based on a study of the old curriculums, completed by Magnus Persson in 2007.

The thesis of this essay is how literary texts are selected in the teaching of Swedish in upper secondary school, and how teachers reflect upon gender in these selections. To answer the thesis question three methods have been used. Firstly Interviews were held with five teachers of Swedish, which have been the primary source for the essay. In addition to the Interviews, I have examined two literary anthologies used as teaching aid in the teaching of Swedish and lastly I analyzed the literature and authors that the teachers explicitly express that they use in their tutoring. The secondary sources of this thesis contain research on selections of fictional texts, literary canon and students? re-production of gender.

The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four Interviews and two small ethnographical field observations. Objects for the Interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2.

The purpose of this research has been to study and find out if a diagnose AD/HD is of importance. Does a diagnostic significance matter for how to support and respond to children in school? Are diagnosed children with signs of AD/HD treated differently than children without diagnosis? My study is based on input from teachers, special educators, from two different schools and also one doctor and one parent.I have interviewed teachers, special educators, one physician and one parent. I have been using qualitative Interviews with tape recorders and emailed them with open questions. I have been using literature; see bibliography.

The aim of this thesis is to investigate how children experience librarians, their knowledge, assignments and appearance. The children?s thoughts about libraries and librarians in general are also studied. Empirical data has been collected by interviewing children aged 8-12 years old. The method used is qualitative Interviews performed individually, in pairs and groups.

The purpose of this study is to examine how young people with experience of running away and/or getting thrown out look upon and understand the phenomenon. Another purpose of thestudy is to examine how the youth evaluate the help and support they did or did not receive at the time of their experience, as well as to examine what the ultimate help and support would be according to them. The study was done in a qualitative approach with the use of focus groups and individual Interviews. The results were analyzed through the perspective of the ?sociology of childhood?.

The purpose of this study was to conduct a market survey in order to form a marketing plan to enhance and communicate the image of Vreta Kloster Golf Club. To accomplish this, the authors conducted a situation analysis on the mentioned club. Data was collected through Interviews as well as secondary sources. A qualitative content analysis was used to process the Interviews. The secondary sources? credibility was scrutinized before their data was used.

The purpose of this study was to understand whether there is a difference in how the Swedish police work with Facebook in two municipalities with different criminal records. The methods used were qualitative Interviews with the ones responsible for the Facebook-sites and quantitative content analysis of different Facebook-posts, both from members of the Facebook-site and from the police themselves.Among the theories used in this study were the ?four-step relations process? by Cutlip, Allen and Broom, theory around public relations and theory around the public sphere by Habermas.The results showed that there is a difference in how the police uses Facebook between the municipalities and one of the conclusions is that this is mainly because of the ways that the police choose to work with Facebook rather than the difference in criminal records. Another conclusion is that the police get positive feedback from the members on their Facebook-site, and that how much the police uses Facebook as a tool depends a lot on how much resources they have to spend since the ones writing on Facebook are policemen and policewomen, and that the police do not have someone who works with the Facebook-site as a primary task.Keywords: Facebook, police, social media, qualitative Interviews, quantitative content analysis, authority, public relations..

In the era of urbanization and globalization, many small, rural and post-industrialcities struggle for growth. The competition for citizens and visitors is intense, andone commonly used strategy is to promote the city to a target audience. Placemarketing, however, is homogenized to a great extent. Marketing thus seems likea useless approach, yet almost every city does it.By using discourse analysis and institutional theory, this essay aims to explainwhy the city of Kramfors markets itself. There are several problems arising due tothe marketing of places, especially concerning the discrepancy between the city?simage and identity.

The main purpose of this paper is to examine how students in school year nine in the Swedish school come in contact with history outside of the school context. The paper also focuses on, if and how the students consider the contact with history as something different than, or similar to the history education that takes place during school hours, the student´s interest in history will also be examined. To gather the student?s opinions on these subjects, I have done Interviews with eight students divided into two groups, with one group consisting of four girls and one group with two boys and two girls. The Interviews took place at the students school located in a smaller city in Värmlands län, Sweden.

The main domain in which eating disorders are defined is medical, whereas socio-cultural perspectives are less common. Because social workers seeks to explain different problems taking societal factors into account, we asked ourselves if social workers have a way of understanding eating disorders, that is different from a medical point of view. Two focus group Interviews were conducted; the one composed by social workers with experience of working with eating disorders, and the other by social workers without that experience, which enabled comparisons. The Interviews were analyzed using socio-cultural and feminist perspectives. The result showed that the social workers use socio-cultural perspectives in explaining eating disorders.

According to both national and international political regulations, the school should as far as it is possible include students with special needs in regular education. However, when implementing these political intentions regarding an including school environment, problems often arise. The aim of this studie has been to investigate the opinions of teachers and students when it comes to inclusive education in mathematics. The study has partly been based on Interviews with students with special needs in mathematics. These students were included in regular mathematics groups.

Title: Lobbying in the Swedish parliament - a qualitative study about experiences and attitudes of lobbying among the members of the Swedish parliament, from a communication perspective.Author: Bodil Hassel and Kristofer PerssonTutor: Emma SvenssonPurpose: The purpose of this thesis is to study lobbying towards members of the Swedish parliament. We aim to study their point of view: what experiences and attitudes they have towards the phenomenon. Key questions to be answered are: What experiences and attitudes do the members of the Swedish parliamentary Committee on Environment and Agriculture have towards lobbying? What skills does a successful lobbyist possess, according to the members of the committee? How do the organizations Skogsindustrierna and Naturskyddsfo?reningen lobby?Method/Material: The material used in this study consists of Interviews with nine respondents of the Committee on Environment and Agriculture in the Swedish parliament. Additionally, two informant Interviews with the organizations Skogsindustrierna and Naturskyddsfo?reningen were made.