Många företag använder Twitter i sin marknadskommunikation, men misslyckas. Uppsatsen syftar till att belysa ett e-handelsföretag, Sportamore, i Sverige som använder plattformen i dess fulla potential och därmed skapar vänskapsrelationer. Uppsatsen baseras på en dialogisk analys av tweets till och från e-handelsbolaget under åren 2010, 2012, 2014. Det är en kvalitativ studie med ett hermeneutiskt perspektiv. Resultatet visar hur ett företag med hjälp av dialog kan skapa mervärde och relationer på Twitter.

Health care is increasingly complex, which increases the demand for knowledge and expertise. Despite this, the share of specialized nurses, including anaesthesia nurses, has decreased from 65% to 48% from year 1995 to year 2008, according to statistics from the National Board of Health and Welfare (Socialstyrelsen) in 2010. Studies indicate that there may be various factors in the work environment that anaesthesia nurses, choose to leave the anaesthesia profession. The purpose of this study was to examine how anaesthesia nurses experienced the physical and psychosocial work. The study was conducted as a descriptive study with qualitative approach.

Can the lack of functional cross-cultural communication among individuals within an international organization be the reason for cultural clashes to occur, and lead to conflict between two cultures within the same organization?Our aim is to try to create a potential model of how cross-cultural problems can be studied, in order to contribute to the solution of the problem. And to examine whether the theories, which form the basis of our model can be applied in reality.The research have assumed from the hermeneutical approach for a holistic view of the problem area. The deductive approach has been used in order to distinguish whether the theories can be applied to reality, and qualitative research method for collecting data.The focus lies within cross-cultural communications, which defines the various cultural factors that can affect organizational culture. Hofstede dimensions and the social structure are mentioned and cultural factors as language and religion.

This study was a qualitative analysis of the covers of six lifestyle magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their relations. The purpose of this study was to answer the questions: According to the magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the magazines encourage you to consume? The study was based on thirty covers, five from each magazine. The Swedish magazines are VeckoRevyn, Amelia, Damernas Värld, King of Sweden, Café and the American version of GQ. We?ve used semiotics and rhetorical methods to analyze the material.

Protracted social conflicts, as those in Cyprus and Northern Ireland, are based on deep rooted perceptions of identity and definitions of "the other". According to the theory of discursive conflict transformation, war is primarily a social phenomenon, which is legitimated by a discourse of identity defined in terms of exclusionist boundaries and structural ideas of the social relations in society. In order to develop positive peace, the discourse of violence has to be challenged and the discursive structures that enable war have to transform into a counterdiscourse of inclusion and individuality. For the purpose of making a critical peace analysis, I have, with the assistance of established conflict theories, analysed the basic ideas behind the the Annan Plan and the Belfast Agreement and thus been able to interpret to what extent they may foster positive peace. I argue, that in order to provide basic needs on a group basis, power sharing arrangement, based on ethnicity or religion, exacerbates division rather than ameliorating it.

Syftet med denna uppsats är att undersöka om det föreligger ett informationsgap mellan företag och analytiker gällande företagets informationsflöde. Vi ämnar även skapa en bild av hur tre svenska företag kommunicerar med analytiker som följer något av bolagen och utifrån detta lämna förslag på hur företag kan förbättra sitt informationsutlämnande gentemot analytiker. Vi har gjort en kvalitativ undersökning som bygger på en deduktiv ansats med induktiva inslag. Vår litteraturgenomgång behandlar IR-arbetets funktion, företagens informations-utgivning, samt finansanalytiker och deras arbete. Vi redogör även för den reglering som sätter ramarna för företagens informationsutlämnande.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

The purpose of this study is to, from the preschool teachers? point of view, deepen the knowledge about influential factors regarding a mandatory report from preschools to the Child Protective Agency (CPA) when suspecting child maltreatment and feeling uneasiness regarding the child. The purpose is also to furthermore investigate collaboration between preschools and the CPA in Hagfors municipality. The study has the following questions: How do preschools teachers handle their suspicions and uneasiness about a child being maltreated? Which factors can be influential on whether or not the suspicions are reported to the CPA? Which experiences do preschool teachers have of collaboration with the CPA?The study is based on qualitative methods in the formof individual interviews.

The aim of this master's thesis is to describe the role of language and culture as ethnical identification factors and illustrate how these have been used as political weapons by the Serb regime in Kosovo during the last decade. The thesis discusses the concept of ethnicity, the relations between the politics of identity, nationalism, ethnic mobilization and the importance of language and culture. Kosovo has historically been characterized by severe ethnic antagonism between Serbs and Albanians. Different languages, cultures and religions beside political processes led to ethnic cleavages that paved the way for ethnocentrism, ethnonationalism, chauvinism, ethnic cleansing and civil war. Since 1989, the Serbian authorities have intervened in all important spheres of life, in an attempt to Serbianize Kosovo.

ABSTRACTBachelor essay in political science by Hanna Richter, spring 2006Supervisor: Mats LindbergTitle: A study of the phenomenon of micronationsThe purpose of this essay is to study the phenomenon of ?micronations?, to describe it to the reader and to discuss why this phenomenon is interesting to study in the field of political science. The questions this essay seeks to answer are:- What are micronations, and which variations are to be found within the phenomenon?- Why are micronations interesting to study in the field of political science?Bary Buzans theory of the nature of the state works as a frame of reference to this investigation of micro ?state-like? units. The phenomenon of micronations has not been investigated by the social sciences in any extent worth mentioning yet.

Internal communication is an important factor in organisations today. For many system development teams it?s critical that the communication works well. Without communication, success would be impossible. This study aims to highlight the effect communication has on the members of agile project teams.

Syftet med detta examensarbete var att undersöka hur ungdomar beskriver steget vidare från studieavbrott till sysselsättning. Författarna använde kvalitativa forskningsintervjuer baserade på en intervjuguide för att besvara studiens frågeställningar, med avsikt att fånga in kunskap om de ungas uppfattningar kring vändpunkter samt betydelsen av självbilden och relationer i omgivningen. Totalt genomfördes fyra intervjuer med ungdomar i åldrarna 17-20 år, där samtliga gjort studieavbrott under gymnasietiden men vid tillfället för intervjuerna var åter i någon slags sysselsättning. Författarna använde tidigare forskning samt de teoretiska perspektiven symbolisk interaktionism och KASAM för att analysera datamaterialet. Resultatet av studien påvisade att samtliga ungdomar upplevt någon slags vändpunkt under vägen tillbaka till sysselsättning, som de anger varit betydande.

Sjuksköterskor ifrågasätter ibland sin närvaro under ronden och för motivation krävs förståelse för yrkesrollens betydelse. Trots rondens potential för vårdutveckling saknar den erkännande som ett viktigt forskningsområde. Syftet var att studera ronden som företeelse på sjukhus. En litteraturstudie grundad på 13 artiklar utfördes. Resultatet belyser att ronden skedde på rutin, aldrig ställdes in samt innehade främst tre funktioner: planering och utvärdering av patientvården, en pedagogisk funktion samt en samordnande funktion.

Bakgrund: De senaste 60 åren har karaktäriserats av företags flytt till nya marknader. Sveriges integration med EU tillåter fri rörlighet av varor, tjänster och arbetskraft vilket har bidragit till att både stora och små företag har större valmöjligheter till vidare expansion. Svenska entreprenörer som startar sin verksamhet på marknader som är tydligt skilda från den egna till både avstånd och kultur blir en allt vanligare syn.Syfte: Syftet med denna studie är att identifiera de problem och viktiga faktorer att ta hänsyn till som uppstår vid en marknadsetablering i ett annat land för svenska entreprenörer. Vidare ämnar studien även undersöka varför svenska entreprenörer förflyttar alternativt startar sin verksamhet i utlandet.Slutsats och resultat: Viktiga faktorerna att ta hänsyn till för svenska entreprenörer som etablerar sig i Spanien verkar utifrån denna studie framförallt vara kulturskillnader, legala problem som uppkommer under etableringen samt vikten av relationer och nätverk vid affärsuppgörelser. Den primära anledningen till etablering i Spanien förefaller sig vara sociala skäl och inte de eventuella affärsmöjligheterna som finns..

The aim of this study is to analyse the sexual power relations in contemporary urban novels of Swedish female writers.I have identified a discourse in these novels as a heteronormative matrix which power is ruled by norms and assumptions about normality in both the heterosexual and lesbian stories. For this purpose I have related to Ivar B. Neumanns theory that individuals always find a way to confront the discourse by three different strategies. These strategies are used in my study as tools to organise these novels, because it is possible to see that the protagonists find at least one of these strategy?s to her protest.The first strategy I studied was the docile.