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5372 Uppsatser om Internet marketing - Sida 46 av 359
Det regionala inrikesflyget : - en studie om framgångsfaktorer
The integration of the Internet in our society has shaped alot of the things we do in our lives. The Web allows us to achieve certain things directly through our computers, such as reading the paper and paying our bills. But this integration has also lead to another interesting change. Activists have begun to unload their operations onto the Net instead of holding on to the more traditional demonstrations performed in squares. This study aims to look into the world of cyberactivism and examine how cyberactivists experience the way activism has changed as a result of using the Internet.
Får vi lov att spamma dig?
Syftet med denna uppsats är att beskriva och analysera innebörden av företeelserna spam och Permission Marketing via e-post. Vi vill undersöka vad som påverkar konsumenternas uppfattningar om spam och Permission Marketing i praktiken. Uppsatsen är en kvalitativ studie. Insamling av material har skett genom studier av litteratur och artiklar samt kvalitativa intervjuer med studenter vid Lunds Universitet. Våra intervjuer har visat att det inte finns någon klar skiljelinje mellan Permission e-post och spam.
Downloading and filesharing through Peer-to-peer networks: the copyright versus the free access to the cultural products
The “peer to peer†(P2P) is a technology of downloading and filesharing between online - Internet - users by the mean of specified software. Since June 1999, the Napster software has made the happiness of millions of individuals who used it to obtain and share free audio files Mp3.
Rapidly, the major recording companies have prosecuted the Napster Company and managed to force it to close down. They were arguing against it for it is supporting the development on a large scale traffic of files protected by copyright and thus was threatening the whole music and movies economic world. Since fast Internet connections multiplied, "peer to peer" software and networks improved, so that this mode of exchange became an unprecedented success.
Today all cultural products, in particular films and music, are concerned with this free –of– charge distribution without any financial counterpart for the copyright holders. Two tools hold
today the top ranks and concentrate large traffic: eDonkey and eMule.
En studie av inbyggda brandväggar : Microsoft XP och Red Hat Linux
Detta kandidatarbete utreder hur väl två operativsystems inbyggda brandväggar fungerar i symbios med en användares vanligaste tjänsteutnyttjande på Internet, samt att se hur likartade de är i sitt skydd från hot. De två operativsystemen som vi utgick ifrån var Microsoft Windows XP samt Red Hat Linux 8.0. Den hypotes vi arbetat kring lyder enligt följande: De två inbyggda brandväggarna är i stort likartade rörande skydd från hot på Internet och uppfyller användarnas tjänsteutnyttjande. De metoder vi använt, för att svara på vår frågeställning, har delats upp i ett funktionalitetstest och ett säkerhetstest. I funktionalitetstestet provades de vanligaste Internettjänsterna med den inbyggda brandväggen och ifall det uppstod några komplikationer eller ej.
Mervärdeskapande på Internet : En undersökning av Internetbaserade resebyråer
The purpose of this thesis is to examine whether Swedish, Internet-based travel agencies, acting on a consumer market are working towards creating added value for their customers. If that is the case, how and why do they use such a mode of operation.The theoretical framework was based on Grönroos´ ?Augmented service offering?, which treats added value as an addition to the core service. The services offered on five of the larger companies´ websites on the market were examined and 3 representatives of the five companies were interviewed.The study shows that 2 of the examined companies did not produce any added value, while 3 of the companies did produce added value for the customer. The added value was generated through packaging of core-, facilitating- and supporting services for the purpose of differentiating the company towards competitors and generating service fees..
"Om det är förnuftet som formar människan, så är det känslan som leder henne" - En studie om hur atmosfären på en E-handelssida påverkar kunderna
The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.
IT-samhällets kärleksbrev : En kvalitativ innehållsanalys av kommunikationen via nätdejting
Abstract Author: Kristin NäsTitle: The technology society?s love letters ? a qualitative analysis of communication through internet dating.Level: BA Thesis in CommunicationLocation: University of KalmarLanguage: SwedishNumber of pages: 53 Keywords: communication, dating, web dating, gendering talk, interaction, flirting, the internet, contact, communities.Summary: A qualitative study on the subject of internet dating and how people using internet dating chooses to present them self and how they choose to communicate with others to create contact. Internet dating is a phenomenon that is continually growing. 2 million people in Sweden are singles today and more than half of them have tried internet dating at least once. The purpose of this study was to research the way people choose to present them self and how the communication on an internet dating site is used.
Wikipedia : Informationspublicering på Internet ur ett genus- och maktperspektiv
This essay is about publishing on the Internet and aims to understand the differences between publishing information on the webpage Wikipedia (Swedish version) in contrast to other information pages on the Internet, for example blog, discussion pages, homepages etcetera. The study is based upon an article which described that 90% of the information publishers at Wikipedia belongs to a small elite of white, western, well educated men between the age of thirty to thirtythree. This study examines why people who does not belong to this heteronormativity publish information in other Internet places but not at Wikipedia.Wikipedia is an open source site, where anyone can publish and are even encouraged to do so and is often described as an utopian dream of the digital democracy, so why don´t people express themselves on Wikipedia? The method is based on two discussion groups, which are compared and analyzed. The study is based upon theoretical competence within feminist theory and conceptions such as intersectionality, heteronormativity and digital divide as well as theories about digital devices and social order.
Entreprenöriell marknadsföring - Hur marknadsförs småföretag startade av entreprenörer
Syfte: Syftet med denna uppsats är att beskriva och precisera innebörden av
entreprenöriell marknadsföring sett ur småföretags perspektiv samt huruvida
marknadsföringsmetoderna karaktäriseras av entre-prenören eller av den bransch
som denne är verksam i.
Metod: För att uppnå vårt syfte valde vi att genomföra en kvalitativ studie.
Studien bestod av fem djupintervjuer med entreprenörer i Karls-krona. Vid
intervjutillfället lade vi även fram ett case för att få en djupare insikt i
hur entreprenörerna skulle agera i en given situa-tion. Detta för att de verkar
i olika branscher. Vi utgick i stor ut-sträckning från Carson och Gilmores
modell av småföretags entre-prenöriella marknadsföring.
Internet som informationskälla - En enkätstudie om hur gravida förstföderskor använder sig av Internet
När en kvinna är gravid har hon ett stort behov av att få information. En del av dettainformationsbehov tillfredsställs genom kontakt med barnmorskan inommödrahälsovården. Kvinnan söker även information på egen hand, exempelvis påInternet. För de flesta kvinnor är graviditeten ett friskt tillstånd med bevarad hälsa. Undertiden som gravid är det många kvinnor som är aktiva och engagerade i planeringen avvården.
Fånga deras hjärtan : En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.
Varumärkesvänner och relationsreklam - En kvantitativ studie av medarbetarkommunikation på Facebook
Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.
De äldres situation i det digitala samhället : Bibliotekets verksamhet för digital delaktighet
This thesis deal with how seniors treat and view the digital world, what their information seeking process looks like and what they perceive as the major obstacles regarding the usage of IKT and the Internet. The experience of the seniors is put in relation to how Uppsala City Library is carrying out the task to increase digital participa-tion. This operation is part of the Digidel network which during the preceding year concluded their campaign Digidel2013 which aimed to render 500 000 new users digitally participant. Following the campaign Digidel published a report on how to further work to increase the digital participation derived from the experience gath-ered from Digidel2013. This report is discussed and put in relation to the proposed measures of Jan A.G.M.
Facebook, E-post, SMS & Mobiltelefoni : en explorativ studie om hur unga vuxna upplever den ständiga tillgängligheten
Purpose/Aim: In the information and communication technology society (ICT) we live in today it is easy to feel that we are constantly expected to be available. The daily contact with the Internet and the use of cell phones has changed our way to communicate. With this in mind in combination with the increased stress among young adults my aim is to investigate how young adults, aged 23-26 years, experience to be constantly connected and available through the Internet and the cell phone. What are their opinions, attitudes and feelings about what this entails in their lives?Material/Method: The essay is based on four focus group interviews with sixteen students from Uppsala University aged 23-26, two groups consisting of women and two groups consisting of men.
?Att visa framsidan är självklart? ? Exponering av medier på folkbiblioteks webbsidor.
Several public libraries are displaying media, such as literature, on the websites of their own. The purpose of this Master?s thesis is to make a survey of the display phenomenon at Swedish public libraries. Therefore the authors of this essay seek to understand why media is being displayed on the websites of public libraries, how it is being displayed and what kind of consequences the displaying will provide according to the respondents. The theoretical framework is based on different theories where marketing and availability defines the equal summary.