This essay is about the market of traditional rental movie stores, which today are on a mature stage of the marketing cycle. The technique is constantly accelerating and contributes to evaluation of new ways to watch movie. New competitors are such as bigger chain of stores that can offer, in addition to their wide range of other goods, rental movies as a secondary selling. The substitute is of most part Internet based services from where you can watch movie online or download film legally as well as illegally.These different sorts of new competitors or substitutes become a big threat on the traditional rental movie stores as these substitutes can offer the same prices or even lower.With these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won?t loose them to the competitors and substitutes.

Syftet med den här studien är att, genom att kontrollera sambandet mellan ungdomars Internetanvändning och deras åsikter kring hur ungdomar bör uttrycka sig på Internet, undersöka vilken typ av Internetanvändare som är mer eller mindre sannolik att acceptera, utföra eller utsättas för aggressiva/provocerande beteenden på Internet.Studien utfördes genom en kvantitativ enkätundersökning där 139 gymnasieelever från en medelstor stad i Hallands län fick svara på frågor om deras Internetvanor och deras åsikter kring beteenden på Internet. Därefter utfördes olika statistiska test i SPSS för att undersöka sambandet mellan deltagarnas Internetanvändning och deras åsikter om beteenden på Internet.Studien kom fram till att det finns ett samband mellan ungdomars aggressiva/provocerande beteenden på Internet och hur ungdomar använder Internet. Studien visar även ett samband mellan ungdomars utsatthet for aggressiva/provocerande beteenden och hur de använder Internet. Dessutom visar studien att ungdomar uppfattar sig själva generellt som bättre uppträdande än andra ungdomar, men anser varken att andra ungdomar uttrycker sig aggressivt/provocerande eller särskilt välbemötande..

Internet har under de senaste åren blivit allt större och mer företag har tagit steget att skapa sig en Internet närvaro. Internet skapar nu ett tillfälle även för de mindre företagen att marknadsföra sig på samma nivå som de stora. Denna studie har undersökt de möjligheter som Internet idag erbjuder de mindre företagen. I sju veckors tid följdes en mindre företagare som försökte skapa en Internetnärvaro för sitt företag. Till sin hjälp har företagaren haft en steg metod som tagits fram specifikt för denna studie.

Syftet med denna uppsats har varit att undersöka hur Internet användes när personuppgiftslagen skrevs och hur dagens teknik möjliggjort spridning av allmänna handlingar på Internet. Vi har även undersökt när behandling av personuppgifter är förbjudet och de undantag som finns i lagen som särskilt har kunnat innebära en integritetskränkning för den enskilde. Personuppgiftslagen antogs under samma period som Internet hade en explosionsartad utveckling. Detta medförde en svårighet för lagstiftaren att förutse på vilket sätt information i framtiden skulle kunna komma att behandlas. Personuppgiftslagen förbjuder all behandling av personuppgifter men är subsidiär och innehåller ett flertal undantag som har gjort det svårt att angripa kränkande behandling av personuppgifter som spridits på Internet.

Slutsatsen efter genomfört arbetet är att Örebro Bostäder AB bland annat har en önskvärd image av Vivalla som ett område med en unik och personlig omgivning med mindre individuella bostadsområden där det finns något för alla smaker. I Markbacken vill Öbo behålla och förstärka en image av variation, där allt från barnfamiljer till den som söker ett lite mer exklusivt boende skall lockas. Vidare har undersökningen visat att dessa önskvärda imager främst förmedlas via mun till mun-metoden, massmedia, samhälleliga åtgärder och events..

This thesis has enlightened how consumer behavior is when buying clothes via the Internet and the problems and difficulties that could face the companies. This study was conducted through interviews with people that have bought clothes through the Internet, traditional catalogues and real stores. The conclusions showed that the Internet is as suitable as traditional catalogues for buying clothes. Another dimension were put to the aspect of availability to a virtual mall in the design of the catalogues. Finally, it is in the best of the e-business companies interest to study how e-catalogues should be structured and designed for the consumers..

This essay is an ideographic study over the capacity of high school students to use the Internet with source criticism, and their attitudes towards this media. It?s a qualitative study whose main purpose is to seek out how the students reflect upon the problems facing them when searching facts and information over the internet.The focus group is six 18 year old high school students, who are studying in a normal sized town in the middle of Sweden, and are about to finish their studies in the program for social sciences. The study was made through interviews, one on one with the students,The results of the analysis have shown that even if students not necessarily use a pre meditated method when searching for information over the internet, they do have a basic understanding of the matter, especially concerning the nature of the source, who published it and why. Not all students made any thorough comparison with other, already established media, such as TV or books, but the analysis made it clear that they more or less deliberately saw the established media as more trustworthy in general.

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

Destination marketing looks different from that of traditional marketing, since the product, in this case the destination, consists of several different parts compared to a good. A destination is marketed as a process where the consumption takes place at the same time as the production. Destination marketing organizations, DMO?s, are responsible for the marketing of a destination. Since destinations consist of several parts such as the train trip to the destination, restaurant visits, shopping, hotel stays etc., it is difficult for the DMO?s to fully control how a tourist perceive the destination.

The purpose of this thesis was to study managers in the tourism market who works with internal marketing towards their personnel. A case study with two tourism providers, Hotel La-ponia and Mix Ranch, was performed. The cases were based on personal interviews with the hotel manager at Hotel Laponia and with the owner of Mix Ranch. The research questions were based on why tourist providers use internal marketing and how tourist providers use internal marketing. The findings were that it was regarded as very important to have moti-vated, satisfied, and properly trained personnel in this business because they are the ones who have direct communication with the clients and they are an important issue to help the com-pany to success.

This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

De som idag saknar möjlighet att tillägna sig kunskap om hur en dator fungerar, riskerar att hamna utanför hela den demokratiska processen. Problemet med modern teknologi är att man i de flesta fall måste veta hur den fungerar för att kunna tillgodogöra sig dess funktion. Genom intervjuer och enkäter ger undersökningen indikationer på hur äldre människor över 55 år (seniorer) nyttjar datorer och Internet (IT)..

The purpose of this thesis is to illustrate how non-profit organizations map the market of potential donors and how they apply their knowledge about the motives of the potential donors. The case-study of Church of Sweden Aid shows how a Swedish non-profit organization applies this in the daily work. In its strategic marketing the organization actively use marketing surveys in different forms. By employing an analyst Church of Sweden Aid has a possibility to make another step forward in order to understand its donor market and to adjust its strategic marketing plan to it. Church of Sweden Aid says that they don?t work with the donor?s motives.