Tidningskompaniet, a publishing agency in Göteborg, has during the spring of 2003 developed a customermagazine for Göteborgsvarvet, a Half Marathon Race in Göteborg. If realized the magazine shallbe distributed to former participants of the race twice a year and will be financed by adverts.As part of the editorial concept, development of a graphic profile will be made for the magazine. Thisdegree project will result in the production of a »dummy« magazine to be presented to the client and tobe used by the advertisement sales people in their work.The magazine, named »Varvet«, will convey the message that anyone can run Göteborgsvarvet. Theintention is to give the magazine a »youthful and sporty« image.The work in this degree project has comprised designing the magazine in co-operation with an editorialconcept developer and a project leader at Tidningskompaniet, and also the production of 18 magazinepages including prepress work. The magazine has been made into a strictly sectionized product,with a mix of short and long articles with lighter material and strict how-to-do-it guides.

I denna uppsats har vi undersökt hur man kan värdera en Internet-community. Vi har genomfört intervjuer med tre fallföretag, Glife, Lunarstorm samt Stallet.se. Utfrån dessa intervjuer samt den analys vi gjort har vi utformat en möjlig värderingsmodell för Internet-communities..

The main purpose of this master thesis is to investigate how six elderly individuals, 65-75 years old, use and perceive Internet in their everyday life. The focus in this study is to enlighten elderly people as Internet-users.In 2010 many elderly people are still digital excluded. In Europe and in Sweden efforts are made to educate citizens to use the Internet, and that benefits of the digital society should be available to all.This study is based on the following questions: what made the informants take an interest in the Internet in the first place? How and for what purpose do they use it? And how do the informants regard to their own Internet usage and its importance in society?We interviewed six people aged 65-75 years old, using semi-structured questions. The data was analyzed by using the theory developed by Hektor concerning Internet and information behaviour in everyday life.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

This study is based on a qualitative internet research about people with Asperger syndrome and their thoughts and opinions about the difficulties that occurs in the environment outside the home and their experiences of Internet. We have analyzed Internets social influences for those with Asperger syndrome, as a consequence of the difficulties that they meet in other environments. The constructed communities in the environment outside the home and the social interaction that occurs there is not adjusted for those with the diagnosis. This leads to difficulties to be there for those with Asperger syndrome. By doing a content analysis of the assembled data from a community site on the Internet, we found out that the environment on Internet is more comfortable for those with the diagnosis in several ways.

Syftet med denna uppsats är att undersöka, beskriva, analysera hur internet användes som ett verktyg för att påverka statsmakten i Iran samt hur oppositionen använde sig av internet före, under och efter valet 2009. De teorierna som jag använt mig av i min undersökning är den som Strömbäck bygger i sin bok ?makt, medier och samhället? om förtroende för internet och medialisering, publicitetsmodell och mediekonsumtion i förändring . Den andra teorin som jag utgår från är den som Sunsteins byggde fram i sin bok ? Infotopia: how many minds produce knowledge? angående nya bloggar.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

AbstractTitle: See each other on the Internet or on a café? A survey about social consequences of Internet usage. (Umgås på Internet eller på ett café? ? en studie om Internetanvändningens sociala konsekvenser.)Number of pages: 34 (including enclosures).Author: Carolin Johansson.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2007.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose is to get increased knowledge about the social consequences that may come up when young people at the age of 16-20 are using the Internet.Material/Method: The material consists of a questionnaire that I made with questions about Internet usage that 84 young people from five classes (from three different upper secondary schools) answered.Main results: To have access to a computer and Internet and the fact that broadband is more inexpensive now than before leads to an increased usage of the Internet. I found out that chatting, music/movies, searching for information and using the Internet for entertainment is what most of the participants spent the most time on while using the Internet.

Internet has opened a whole new world when it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company?s purpose is to hire out and market art on the Internet to bigger companies such as banks, law firms and industrial company?s etc.

Detta visualiseringsarbete har varit inriktat på att visa möjligheterna att enkelt marknadsföra ett bostadsområde med hjälp av internet. Visualiseringen har varit i 3d för att enklast visa hur området kommer att se ut och webbsidan gjord med vanlig html kod och css (stylesheets). 3d modellen visas med en DWF fil och DWF läsare..

We have seen a revolution in the area of communication on a worldwide scale. We begin talking about terms as globalisation, integration and deregulation of the financial market. Companies have been tax planning for decades, the questions is if Internet has made an increase of companies than uses tax planning and which roll Internet plays. It is hard to really pinpoint all the effects of the Internet because of the relatively new area of research. This thesis will take various factors under study such as globalisation, development of the offshore industry and the fight against harmful taxation by the OECD and other organisations in order to describe the effects of Internet.

Idag går det att publicera och hämta information från databaser på Internet. Inom hälso- och sjukvården kan förbättringar av vården ske om patientjournaler fanns tillgängliga på Internet. Här undersöks om det under svenska förhållanden är genomförbart. Studien syftar till att belysa för och nackdelar med att publicera patientjournaler på Internet samt att belysa specifika egenskaper hos patientjournaler som måste tas hänsyn till vid en eventuell publicering.Informationen om en patient måste skyddas mot att obehöriga kommer åt eller ändrar den. Den måste även vara åtkomlig just då den erfordras av en auktoriserad användare.

Sekretessbelagd.

Syftet med denna undersökning är att ta reda på vad den elektroniska handeln via digital-TV har för förutsättningar att slå sig in på den redan befintliga marknaden där bland annat Internet finns. Elektronisk handel via digital-TV är en tjänst som inte finns idag, men som skall introduceras under hösten 1999.Eftersom handel via digital-TV inte finns i dagsläget, har en jämförelse gjorts mellan digital-TV och Internet för att på så sätt få ett mer konkret resultat vad det gäller digital-TV. Den elektroniska handeln via Internet är på frammarsch och om tekniken fungerar bra på Internet, kan erfarenheterna även utnyttjas och användas på digital-TV.Rapportens resultat visar att den elektroniska handeln via digital-TV kommer att fungera och även att handel via digital-TV kommer att bli ett komplement till Internet. Rapporten visar också vilka produkter och tjänster som kommer att finnas tillgängligt via digital-TV..

The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.