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10436 Uppsatser om International marketing research - Sida 66 av 696

Amnesty och Attac En jämförande studie ur organiseringsperspektiv

Vi har valt att titta på hur organiseringen påverkar sociala rörelse-organisationers fortlevnad. Medlemsantalet är vår operationalisering av fortlevnaden. Våra två fall är Amnesty International och Attac.För- och nackdelar med olika organisationssätt tydliggörs med hjälp av två organisatoriska idealmodeller som till stor del är varandras motsatser. Dessa är den vertikala modellen och den horisontella modellen.Dessa för- och nackdelar har vi ställt mot empirin. Vi har använt oss av litteratur, hemsidor och intervjuer för att få en bild av hur organisationerna ser ut.Trots att Attac är nätverksbaserad och Amnesty är mer vertikalt ordnad, har båda visat prov på flexibilitet och lyckats skapa delaktighet, vilket är positivt för organisationernas fortlevnad.

Askåterföring värt besväret? : en fallstudie av följderna av Stora Ensos försöksverksamhet med askåterföring

This thesis reports on a case study of a forest company, Stora Enso, and their experience from a number of trials and experiments with ash recycling. A literature survey and a total of eleven in-depth interviews were carried out. Ash recycling was found to be the concern of three different divisions of the company. The pulp industry which produces the ash, the forest division which would be responsible for identifying land and spreading the ash, and Stora Research, which has had a major part in the design and implementation of research trials. Lacking an overall company decision on ash recycling the matter is left to the individual divisions.

Köpbeteende på mogna konsumentmarknader : ? En studie av generationerna Y samt 55 plus

A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

Mellan digitala och fysiska världar : En utredning av immersionens och realismens retorik i kommersiella datorspel

This master thesis examines commercial video games and their relation to the concept of immersion and realism. Games as a communicative medium is quite a new area of interest within rhetorical research in Sweden. Most of the research conducted has, however, been focused on gaming and formation on opinion ? games that explicitly tries to persuade the player, unlike commercial games that focus on entertainment, that is. But that does not mean that commercial games cannot influence us.

Den rebelliske aktivisten : En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte

This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and sells streetfashion in over 20 countries and has over 1600 distributors. The company has in the recent years grown to become one of the largest in its segment. The interesting factor in WeSC´s brand building activities is the use of Weactivists.

Redovisningsinformations användbarhet: redovisning av goodwill enligt IFRS

Since January 1st 2005 all companies listed on a regulated stock exchange within the European Union are required to present their financial reports in accordance with International Financial Reporting Standards (IFRS). The intention of the introduction of IFRS is to achieve international harmonization of accounting rules in order to make financial reports more comparable between companies from different countries. The purpose of financial reports presented in accordance with IFRS is to provide information that is useful to the users of the information. The aim of this paper is to investigate whether the information regarding goodwill and the goodwill impairment test, presented in accordance with IFRS, in fact is useful to a specific group of accounting information users, namely equity analysts. An empirical study is conducted, based on interviews with seven Swedish equity analysts.

Enabling Smart Research and Development through Knowledge Conversation

Abstract Title: Enabling Smart Research and Development through Knowledge Conversation Seminar date: 2005-06-08 Course: Master thesis in business administration, 10 Swedish credits (15 ECTS) Authors: Andreas Johnsson, Johan Rosendahl Advisors: Lars Bengtsson Key words: Knowledge management, Knowledge conversation, Research and development, Ba, Trelleborg Purpose: The purpose of the thesis is to create a model that shows how knowledge management aimed at research and development processes can be used and how the theoretical fields can be connected. Methodology: The thesis is based on abductive perspective where empirical and theoretical material has been mixed to create a foundation for the analysis. Theoretical perspectives: Theories concerning knowledge management and research and development have primarily been used. These have been complemented with material about team structures and incentive systems. Empirical foundation: The empirical material is based on semi structured, mostly qualitative interviews and strictly quantitative inquiries performed at Industrial Hose within the Trelleborg group.

Gerillareklam - överraskande effektivt: En jämförelse mellan gerillareklam och traditionell reklam

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

Arbetsmiljöansvar vid uthyrning av arbetskraft kontra entreprenad

Bemanningsföretagen har sedan legaliseringen 1993 fått fäste på den svenska arbetsmarknaden. Bemanningsbranschen innebär en förändring av det traditionella anställningsförhållandet som vanligtvis är tvåpartsrelation till att bli en trepartsrelation. Det har skapat viss problematik, då arbetsrättslig lagstiftning främst är anpassad efter den tvåpartsrelation som ännu anses vanligast. Den reglering som styr arbetsmiljöfrågor är främst Arbetsmiljölagen, vilken kom till då trepartsförhållande var främmande för den svenska arbetsmarknaden. Därmed väcktes frågan om vilken aktör som bär arbetsmiljöansvaret vid uthyrning av arbetskraft samt om arbetsmiljöansvaret skiljer sig vid anlitandet av entreprenad.Syftet blir därför att, genom den rättsdogmatiska metoden, utreda gällande rätt och därigenom få djupare förståelse för komplexiteten kring ämnet.

Militära och civila uppfattningar om svenska militärer och deras medverkan i internationella insatser

With the starting point in UN peacekeeping operations, this essay investigates the participation of the Swedish armed forces and how the Swedish soldiers perceive their role in those operations. The aim of the study was to explore different perceptions about the Swedish soldiers in international operations. Partly from the Swedish soldiers perspective and how they perceived their own role as soldiers. Partly from the perspective of civilians, like Swedish aid workers, and how they perceive the Swedish soldiers. The third perspective was from a person with mixed experiences from both the military and the civilian work.

Mellanstatligt samarbete mot människohandel i Europa : ? en studie om mål, åtgärder och resultat

This paper provides a study about human trafficking with sexual motives performed in European states and the measures taken from national, international and Non-Governmental organizations with the purpose to oppose human trafficking. According to the UN human trafficking has increased and shows tendencies to continue escalating, regardless of the measures taken by various organisations. In this study, four countries with associations to human trafficking have been chosen and organisations related to these countries are studied. The purpose is to inquire into how these organisations work against human trafficking and which objectives and guidelines these organisations strive for together with their values. The aim is to find out which result the organizations efforts gets and if, according to my hypothesis, the efforts oppose themselves.

CCTV och Al Jazeera : Likheter och skillnader i de internationella nyhetsprogrammen

Stockholms Universitet, Instutitionen för journalistik, medier och kommunikationJMK, Karlavägen 104Box 27 861, 115 93 STOCKHOLMTel: 08-16 20 00Titel: CCTV och Al Jazeera ? likheter och skillnader i de internationella nyhetsprogrammen Title: CCTV and Al Jazeera ?similarities and differences in the international news programsFörfattare: Hanna Strid, hanna.strid@gmail.com, Marta Kaszuba, marta.kaszuba@hotmail.com.Handledare: Christian ChristensenC-uppsatsHöstterminen 2013This essay aims to identify what similarities and differences there are between news broadcastings from Chinese CCTV and Al Jazeera English which has its national headquarters in Qatar. When national channels broadcasts internationally, it is interesting to see what they choose to convey as that day's news flow and how to represent their country. It can depend on many different things such as structures of media ownership in the country and cultural context. The research methods used have been empirical studies and comparative analysis of a total of ten broadcasts of the largest daily newscasts on both channels, both news programmes are called the News Hour.

Kan ett identitetsarbetete synliggöra biblioteket? : En undersökning av Piteå stadsbibliotek och den gemensamma brandingen av folkbibliotek i Norrbotten.

The focus of the thesis is to examine the regional branding ofpublic libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley?s (2011) identified key factors.The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library.The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored..

Samverkan som strategi. En studie om informationskompetens och samverkan mellan bibliotekarier och högskolelärare på Stockholms Universitet

The purpose of this Master?s thesis is to study how university teachers look upon information literacy, what they consider the professional role of the academic librarian and how they value cooperation between the two professions. The methodology is based on qualitative interviews and is inspired by phenomenography. A limited number of qualitative interviews has been carried out in order to describe the attitudes and opinions of the university teachers related to my issue. I have also used the results of two theoreticians, Monica Hansen and Berth Danermark, who have studied cooperation between different professional groups.

Biblioteken, upphovsrätten och de nya medierna

The explosion of new digital media puts pressure for developments within copyright law both in Sweden and internationally. These developments are taking place on two different international areas: (1) WIPO which is a part of the UN family and (2) the EU where a new directive on copyright law is being prepared and probably implemented during 2001. The aim of this thesis is twofold: (1) to study which considerations libraries must make when handling the new digital media both under today's copyright laws and under those which are being developed internationally. (2) What will be the consequences, for Swedish libraries, if the new EU-directive on copyright law is implemented in Sweden? By analysing current copyright laws, international treaties and the proposal for a new EU-directive as well as the national debate the thesis brings attention to a number of central issues for libraries.

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