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3198 Uppsatser om International Marketing - Sida 56 av 214

Studenters användning av akademiska tidskrifter: en källanalys av BandI-studenters magisteruppsatser 1999-2001

Previous research indicates that the academic journal in many cases is the most valuable and important source of information in scientific work. The aim of this study is to investigate students usage of academic journals in comparison to their usage of other document types, as illustrated by the citations given in LIS students master theses 1999-2001. By comparing the students use of LIS journals with the use of LIS journals by international scholars we also wish to examine whether students and scholars use the same journals in their work. The international scholars are represented by references given in LIS journals 1999-2001, recorded by the citation index Journal Citation Reports. Questions: 1.

CSR och B2B, olja och vatten? : En undersökning av CSR som konkurrensfördel inom Business-to-Businessmarknaden

The aim of this thesis is to examine how secondary teachers in the subject of history are using the textbook in their teaching. Four questions are being dealt with in this thesis. What importance is being placed on the use of history textbooks by the secondary teachers? What priorities do the secondary teachers have? How do they deal with student interests? And what is the importance of the secondary teachers? work experience? I have interviewed four secondary teachers with different work experience to complete this thesis. A Dictaphone has been used in all the interviews. Research has shown that textbooks now have a central role in teaching and the lack of alternative materials and reduction of teaching hours has made it difficult to replace. The main conclusions of the thesis are that the history textbook has a dual role depending on the teacher you ask, and that the history book is used differently by the teachers.

Vad heter destinationen egentligen? : -att förstå sin egen identitet i ett gemensamt varumärke

Studien handlar om en destination i den svenska fjällvärlden som består av två närbelägna orter. Aktörerna är flera och av olika storlekar, destinationsmarknads-föringen har därigenom flera utmaningar att hantera och beakta då värderingar och intressen är åtskilda. De två orterna är olika till karaktären och medan den ena orten utvecklas gör den andra orten inte det lika starkt. Orterna tillsammans sänder ut en rad olika budskap genom olika marknadsföringsinsatser som sammantaget inger en diffus bild av destinationen och de olika avsändarna.En destination som inte gemensamt samarbetar och koordinerar sina marknadsföringsinsatser sänder ut en diffus bild till både besökare och investerare. En destination som består av flera aktörer är i stort behov av såväl samarbete som konkurrens ? på ett positivt och inte destruktivt sätt.

De behöver...mer från grunden : En kvalitativ studie om hur lärare arbetar med språklig medvetenhet i en klass med svenska som andraspråk

Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

Utveckling av kaffekvarn anpassad för restaurangbranchen

Detta examensarbete behandlar utvecklingen av en kaffekvarn för HoReCa-sektorn, (Hotell, Restaurang, Catering). Kaffekvarnen är anpassad för bryggkaffe och arbetet har utförts i samarbete med företaget Crem International som hade önskemål om ny exklusiv kaffekvarn.I förstudien utfördes en marknadsanalys där målet var att få synpunkter från slutanvändaren angående den kaffekvarn de använder. De kommentarer som uppstod låg till grund för en kravspecifikation som sedan kompletterades med de krav Crem International satt upp. Kravspecifikationen följdes av en konceptgenerering där formspråk, detaljer och funktioner utvecklades. De koncept som genererades utvärderades tillsammans med företaget för att efter omarbetning resultera i ett nytt koncept.

Kalmars turismprofilering ur ett tidsperspektiv : En komparativ studie mellan två historiska platser

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

Detaljhandel för konfektion ? en studie om marknadsföring

Marknadsföring är en viktig del av företagets verksamhet för att få ett lyckat resultat avseende försäljning, kundkontakt och inte minst ekonomiskt resultat för verksamheten. Marknadsföringsarbetet kan genomföras på olika sätt och med olika insatser. Marknadsföring syns mest hos stora företag som vänder sig direkt till konsumentmarknaden. Mitt syfte med arbetet är att studera marknadsföringsarbetet hos små fristående butiker inom detaljhandeln för kläder. Där vill jag genom en studie se hur arbetet genomförs och om det eventuellt finns förbättringsmöjligheter inom området.Min bild av branschen innan studien påbörjades var att det finns en mängd småföretag inom segmentet som syns och verkar på många olika sätt och med olika framgång.

Entering a new market ? A model for evaluating a new commercial real estate market

The development for Skanska Commercial Development (SCD) during the last years has been positive on all markets and Skanska therefore plans on expanding their activity. Central and Eastern Europe has had a considerable economic development, what is assessed to continue during the next following years. Bucharest is one possible alternative in the CEE for a new establishment by SCD. However, the investigation before an entry is a process with many factors that need to be taken into consideration. There are today no models on how and what a developer as SCD should evaluate in terms of opportunities and risks on a possible new market.

Kulturkrockar vid internationalisering genom förvärv och fusioner : En fallstudie av det fusionerade bolaget ELISAD AB

The amount of mergers and acquisitions between international and Swedish actors increased due to the Swedish entry in the European Union. In many cases, conflicts between manage-ment and employees made visible the cultural differences between nations and organisations. As a result of these conflicts many companies experience difficulties in operating on the Swedish market and in some cases they have even been forced to leave it.The starting point of this study is analysing how the management at a foreign company in Sweden, that has undergone a merger, has been affected in the meeting with the Swedish business culture. The analyse has got three different perspectives as a base; management, market knowledge and culture.This study is accomplished on the basis of a deductive approach. It is a case study where the empirical foundation derives from five interviews.

Östersjörederiernas marknadsföringsstrategier : en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB

Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.

Webbutiker ? Hur hanteras frånvaron av det fysiska rummet för kommunikation?

Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and be pampered by the staff.

Samtalet på Facebook : En studie om IKEA Sveriges kommunikation i sociala medier

IntroductionIn this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and communicate with their customers. In this study we analyze IKEA Sweden and their use of social media on the national market, where focus lies upon IKEA Sweden Facebook-page. The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and conversations that occur on the Facebook-page. Purpose and research questionsThe purpose of the study was to gain a deeper understanding of how a large Swedish company as IKEA has chosen to use social media and how it's perceived by them. We also intended to find out how IKEA Sweden uses social media in their daily work and how the company communicates through this media channel.

Barns individualism i en kollektiv förskola

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Att ställa den skyddsbehövande inför rätta : Om de rättsliga förutsättningarna för att förhindra skyddslöshet vid tillämpningen av Flyktingkonventionens uteslutandeklausuler och samtidigt motverka straffrihet för de grova folkrättsbrott som faller under k

The purpose of this study has been to investigate the prospects for identifying and prosecuting individuals suspected of war crimes, within the process of exclusion from refugee status under article 1F(a) of the 1951 Refugee Convention, and using subsequent mechanisms for extradition or prosecution in international criminal law. A number of principles within human rights law and public international law have been advocated by the UNCHR and several human rights NGOs as necessary for a thorough application of the exclusion clauses; one that takes individual responsibility into account and upholds the aims and purposes of the exclusion clauses. There is a discussion as to whether specialised or accelerated exclusion procedures are justified for reasons of security and efficiency, or if they put the rights of the individual at risk and limit the opportunities for gathering information to support investigation and prosecution of the crime in question. Apart from the instruments of asylum law and procedure that have emerged within the EU harmonisation process, there are no general, binding rules on the procedural aspects of the exclusion clauses. One principle that regulates the consequences for the individual of exclusion from refugee status and decisions on extradition is, however, the principle of non-refoulement.

Det kan alltid bli bättre: Bibliotekens tillgänglighet för funktionshindrade barn och ungdomar

The purpose of this Master?s thesis is to examine the accessibility and barriers of public libraries to intellectual and mentally disabled children and young people. This we will do by examining whether the library staff acts according to policies of the libraries. Our method has been qualitative interviews with library staff and we have also observed the environment, media and marketing of these libraries. As a theoretical starting point of the analysis we use Michael Buckland?s different aspects of access to information.

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