AbstractTitle: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.Number of pages: 50 (64 Including enclosures)Author: Sophie DicksenTutor: Peder Hård af SegerstadCourse: Media- and Communication Studies DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants.

Biodiversity is essential for human well-being and it is defined as the genetic variation within species and the variety of species and ecosystems. Biodiversity provides several ecosystem services which are necessary for human beings but there are different threats towards the biodiversity. The biodiversity linked to the forest in Sweden are threatened, about 50 % of the red-listed species in Sweden are associated with forests. This is linked to the commercial exploitation of the boreal forest in Sweden which started 200 years ago. The forestry the last 50 years, with clear-cuts, have contributed to a fragmented forest landscape.

Mobile telecom and the Internet are converging, which opens new possibilities for market actors to create business through the mobile handset. At the same time market experts are predicting that mobile operator?s existing dominance in the telecom market will in the future decline as new technology such as VoIP and services will erode the operator?s traditional revenue model. This implies that mobile operators will need to rethink their dominant business logic to create new value for their customers. Mobile operators are aiming to expand their existing revenue model through advertising in the mobile handset and are searching to create new business models that evolve advertising sales.

The purpose of this study was to examine the threats from climate change coverage in the media. The climate threats start to appear more frequently in the media and because of that it is important to examine what the media conveys to the viewers and readers since it may effect how people act when it comes to climate threats. In this study newspaper has been examined, more specifically daily press and evening press. The papers chosen was Aftonbladet and Expressen, which represented evening press, and Dagens Nyheter represented daily press.The method applied was both a quantitative and qualitative text analysis. With the quantitative method variables were formed and tested against the material.

Corporations meet complex challenges as they operate on a global market. Global multidimensional problems are referred to wicked problems and which cannot be solved only managed. In this case, of certified palm oil, palm oil production can be seen as a wicked problem due to deforestation of rainforest, land grabbing and social conflicts. There are also conflicts regarding the value and interest of palm oil. This thesis investigates the Swedish transformation for certified palm oil and how actors in the Swedish food market address this transformation to have certified palm oil in their production. The aim of this thesis is to explain enabling factors to address the governance gap of ethical sourcing in the food industry.

The essay deals with the hill-fort on the mountain Halleberg, Sweden, its wall design, functionality, dating and its possible function as a central location and a place of worship of the ancestors.The Halleberg hill-fort consists of a 1500 meters long at times cohesive stonewalls which together blocked the mountain from its surroundings. Hallberg's natural vertical scree and cliffs along with the masonry blocked the whole mountain from the surroundings.The hill-forts, with few exceptions are largely not investigated archaeologically and its functionality and role in the ancient society is based on outdated research on the subject. The current archaeological interpretation is that hill-forts served as temporary defense in times of unrest or served as center of power for a social elite. The prevailing view in the archaeological sphere is that the hill-forts had a variety of functions and that its functionality and role in ancient society has varied.Halleberg´s strongest wall sections are at the mountain's south-eastern part where the natural driveway, Storgårdsklev is located. Along with the massive masonry of the walls in Bokedalen Storgårdsklev functioned as the hill-forts main entrance.

The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's employees have a fairly consistent understanding regarding the company's image to achieve success.The main purpose of this study is to examine how the intended image the Swedish grocery chains head offices will communicate through private labels is perceived among the store employees. The study intends to provide an expanded view among the grocery chains' work on internal communications regarding the image of private labels. The research method is qualitative.

The focus of our dissertation is masculinity which is often a topic of debate in today?s society concerning areas such as violence, sport and paternal leave. Male studies are a relatively new field which means there is a lot remaining to be explored. We have chosen to explore how social class reflects on male identity. The reason we have chosen social class as a variable is due to a focus in the general debate of identity amongst the social sciences towards identities formed through consumption in the world of global mass-media.

The purpose of this essay has been to do a study on narration as a strategy in history education. By taking a starting point in the perspective that Shulman calls ?wisdom of practice? and other studies I interviewed three teachers that were all experts in narration. This to have an insight in how they looked at the oral narration and on its role in history education. Is there a common view among the interviewed techers and to what extent are the traits and qualities of story telling described in litterature linked to the teachers? answers?My results show that the oral narration is not a straight and exclusive teaching strategy; it differs from teacher to teacher.

Title: Jaunty Vaasa-lads and lazy boys ? a study of masculinity and patriotism in the Civil Guard in Vaasa in relation to the Finnish Civil War of 1918.This paper deals with the subject of expressions of masculinity in relation to patriotism and nationalism as a part of the mobilisation of the so called white side in the Finnish Civil War of 1918. With regards to how this was expressed in the local Civil Guard in the town of Vaasa. The focus   lies on the construction of an ideal masculinity within this specific Civil Guard as expressed            in the Guards own documents of different varieties, during the events in the spring of 1918 and at the one year anniversary of its outbreak. The study is first and foremost based on Joan W.

An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributions exist on the topic.

The aim with this study was to examine which information sources are used by the librarians in the process of changing automated library system and why. Furthermore it was of interest to examine whether there are any correlations between variables environment, information quality, information availability, information need and information sources. I used a quantitative method that was carried out in form of a nationwide survey. Questionnaires were sent out to all the Swedish libraries that had change library systems sometime between the years 2000.

ABSTRACTTitle: The exact title used in the thesis will be mentioned here.Level: Bachelor thesis in BusinessAuthor: Mattias Lindqvist & Jonas TesfaySupervisor: Peter LindbergDate: 2011 ? JuneAim: In Sweden the representation of women on company boards is discussed extensively. It has also been suggested that regulations such as quotas should be imposed, in hopes of getting the gender balance on the board of directors. Measures such as these have been presented when this problem attacks our democratic values about how a society should look like. The aim is to study and analyze whether there is any connection between the return on assets and the proportion of women on company boards.Method: The paper is made from a quantitative with a deductive approach.

Tidig ekonomisk teori fokuserar på produkten istället för på producenten. I ekonomisk sociologiska studier och forskning om marknaden menas ofta i motsättning till detta att vem som gör är viktigare än vad som görs. Marknaden anses inom den ekonomiska sociologin vara en social konstruktion som skapas utan avsikt och självreproducerar sig. Aspers centrala ordningsprinciper för marknaden gör skillnad på marknader ordnade enligt status och marknader ordnade enligt standard. Målet med denna studie är att förstå och förklara vilken typ av marknad marknaden för äkta smycken i Stockholms innerstad är.

This masters thesis is a study of the ideas brought forward in the literary magazine 40-tal. The methodology involves the adaptation of a literary sociological perspective where the ideas of the young literary avantgarde in the magazine 40-tal interplays with the established philosophy of the Swedish society during the period 1944-47. The main purpose has been to examine 40-tal as a product of supreme individuality that originates a unique climate of ideas which exceeds the involved collaborators individual writings. I have thereby related my analysis to the Marxist oriented theories of Raymond Williams. This has been done in order to see how the external pressure of the social structure and the market acts together with the internal pressure of keeping up with the times and how this affects the individual authors and the process of creating.