
Sökresultat:
2009 Uppsatser om Interactive marketing - Sida 45 av 134
Cleanbox - Flashbaserad Produktpresentation
Cleanboxen som den kallas är en flashbaserad2 produktpresentation.
Simply Quality är ett företag som gör analyser och mäter renhet hos olika
föremål på partikelnivå.
Ett exempel på detta kan vara att ett företag som tillverkar bildelar skickar
en del efter produktion för att få en analys på hur mycket partiklar/smuts som
sitter kvar efter tillverkning.
Vårt arbete var att ta fram en produktpresentation för deras mobila labb som
säljs till företag som vill kunna göra sina analyser på plats. Behovet var att
på något sätt kunna presentera Cleanboxen visuellt för sina kunder..
Dokumentation med ipad : Barnet som subjekt eller objekt?
Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .
Hur varumärkeskapital kan byggas via apotek : En fallstudie av Ferrosans varumärkeskommunikationsstrategi
Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty.
Indiska-En studie av Indiskas strategier i riktning mot Fashiontainment
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.
Att synas i butikshyllan - En fallstudie om varumärkesexponering i butikshyllan för Brunneby Musteri och deras konkurrenter
This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.
Alla kan sjunga : det spelar ingen roll hur vi låter för det hjälper barnens språkutveckling
Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .
Från elev till student : En jämförelse av tre högskolors studentrekrytering och gymnasieelevers perspektiv
Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.
Att uppnå varumärkesframgång genom dagens designtrender
The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.
Utveckling av poleringsmodul
The company Sound Precision has developed a new Line Array loudspeaker system (VHA-40). When using this system, their customers need computer aid to get the best possible sound-quality and control of sound levels for the whole audience. The aim of this thesis is to develop a truly useful sound quality simulator for the VHA-40. The system will help the sound engineers to position the loudspeakers for optimal sound by simulating loudspeaker configurations and visualizing the resulting sound quality and quantity. To solve this a human-centered design (HCD) approach is taken to implement a system that is truly useful for the users, meaning that they will use it more and hence deliver better sound for the audience.
Granulatmatad prototypmaskin
The company Sound Precision has developed a new Line Array loudspeaker system (VHA-40). When using this system, their customers need computer aid to get the best possible sound-quality and control of sound levels for the whole audience. The aim of this thesis is to develop a truly useful sound quality simulator for the VHA-40. The system will help the sound engineers to position the loudspeakers for optimal sound by simulating loudspeaker configurations and visualizing the resulting sound quality and quantity. To solve this a human-centered design (HCD) approach is taken to implement a system that is truly useful for the users, meaning that they will use it more and hence deliver better sound for the audience.
Nya gränssnitt mellan människa och hav: interaktiva teknologier för ett marint upplevelsecenter.
This thesis project explores technologies that enable people to experience the world through animals' senses in order to spark interest in and awareness about the marine environment and its inhabitants. The project is carried out as part of a planned ocean themed science center. The purpose is to explore how a greater understanding of the marine environment can be achieved using interactive technologies. The thesis is based on a theoretical framework consisting of academic works on experience, learning
in a museum context and sensory perception.
Our proposed designs are a series of, primarily, wearable devices that translate sensory experiences and principles from the marine world to humans.
read me. do you copy ? - en undersökning av litterär interaktionsdesign i utställningsrummet
We are heading for a line, and its a fine one. This project is a dialogue between you and I; about the dialogue itself. The initial interest was to use literary text to address the visitor in the exhibition space. The purpose was to make man aware of its relation to others and narrative objects. I planned for the dialectical event in every descision.
Apor i fruktdisken!: eller påverkan av icke-musikaliska ljud inom detaljhandeln
Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.
Project Garden
Denna slutreflektion beskriver mitt arbete med mitt kandidatarbete samt mina tankegånger under och efter projektet samt hur jag arbetat, de problem jag stött på och hur jag löst dem. Delarna av denna reflektion är först en beskrivning av vad jag gjort, därefter en beskrivning av hur detta projekt var tänkt att fungera. Den tredje delen är en beskrivning av hur jag arbetat under projektet, baserat på mina veckorapporter. Den fjärde delen är själva reflektionen och den beskriver mitt arbete i mer detalj samt mina tankar och funderingar och hur jag löst de problem som uppstått. Den sista delen är ett slutord där jag sammanfattar mina tankar om utbildningen och mitt projekt jämfört med de liknande spel som finns idag samt mina tankar kring genren i allmänhet..
IT och flerspråkighet i gymnasieskolan
The purpose of the study is to examine the multilingual student?s use of IT in school.The study also highlights the teacher?s view of development and how they use IT in their own teaching.A qualitative approach study was conducted to acquire a deeper understanding of students' language learning by using IT. In the study, it was assumed socio-cultural perspective in which learning takes place through interaction with others.The result shows that multilingual students have difficulty understanding information available on the internet and they are either waiting to meet a teacher to get a clearer picture of what to do or doing tasks even though in some cases misunderstand the task. Language teachers also confirm student?s impression and at the same time express the concern that students are reading less.This study shows that there may be correlation between students' learning motivation and an understanding of instructions online.