The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. The aim of this thesis is to explain how to be competitive in the Swedish boat industry. To be able to do so three areas are used to deepen as well as broaden the understanding. The three areas within competitiveness we have chosen to highlight are differentiation, individualization and distribution.

Since the beginning of 2007 Stockholm Resilience Centre has produced scientifictransdisciplinary research in the subjects of sustainability and resilience. There is a highambition to communicate the results of the research to key stakeholders. One of the targetgroups is policy makers, because the mission identifies this group as important when reachingfor the main goal (vision) of the research institute. The media of choice is an e-newsletterwith the latest resilience research produced within Stockholm Resilience Centre. It is at thesame time an opportunity to bring forth the organisations objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines concerning the development of thenewsletter.

Denna uppsats har som mål att undersöka begreppet kvalitetsfilm och dess användning med utgångspunkt i marknadsföringskanalerna public relations, marketing management och filmfestivaler i Sverige. Uppsatsen definierar marknadsföring och beskriver hur den kan praktiseras i filmindustrin. Begreppsanalysen av kvalitetsfilm refererar till Pierre Bourdieus sociologiska texter och har en kort historisk genomgång av hur begreppet kvalitetsfilm myntades i Sverige. Sedan följer en genomgång av kvalitetsfilm i förhållande till europeisk konstfilm samt hur begreppet influerat den svenska filmbranschen idag. Uppsatsen innehåller analyser utifrån tre kvalitativa intervjuer med anställda som i någon form arbetar med kvalitetsfilm, samt litteratur kring marknadsföring av film och kvalitetsbedömning..

This is a thesis report from SLU in Skinnskatteberg, the Swedish university of agricultural sciences. This study is an evaluation of a course in attitudes and behavior for participants of the ETT- project led by Skogforsk, the forestry research institute of Sweden. They do research for the benefit of Swedish forestry. The ETT-project is a project where there are both 74 tons ST-trucks and 90 tons ETT-trucks in test on the public roads. This study is concentrated on the ST-trucks and their drivers, company owners and logistics managers. The evaluation is done by interviews with the various participants.

I denna slutreflektion beskriver vi tillvägagångssättet för att skapa en grafisk profil och webbplats för Östersjöfestivalen i Karlshamn. Målet var att skapa en profil som passade en bred målgrupp och förmedlade den känslan Östersjöfestivalen ger till besökarna. Vi presenterar hur det har varit att arbeta med en kommun som klient, hur det har varit att skapa en interaktiv webbapplikation med funktioner som sammanfogar en karta med en gästbok, samt hur det har varit att producera något som kommer synas av en stor publik. Utöver detta reflekterar vi över denna process och ger våra tankar och åsikter om projektets gång. In this final project essay we will describe the procedure for making a graphic profile and website to Östersjöfestivalen in Karlshamn. The goal was to create a profile that fitted a wide target audience and transmitted the feeling Östersjöfestivalen gives to its visitors.

The subject of this study was to research whether or not the effect of job insecurity on self reported health differs between good and bad times in the economic climate. Two different years of a national health survey from the Swedish institute of health (FHI) served as data, with 2007 representing good economic climate and 2009 doing the opposite. Both years consisted of data from a national health survey distributed to 20 000 random individuals in Sweden, where 2007 had 5738 valid cases and 2009 had 10 373. A quantitative method was used to determine the difference, consisting of a three variable cross tabulation with chi2-analysis as well as a model of binary logistic regression for each of the two years.The cross tabulation found a significant difference between the two years, with those reporting job insecurity having less of a chance to report bad health during the year representing bad economic climate. While the logistic regression showed the same tendency, the two years could not be significantly differed from each other in that part of the analyzes.With this in mind, the conclusion from the whole test was that no significant difference could be found between the years regarding the health effect of job insecurity..

I detta arbete jämförs explicit och förmedlande (conveyance) inlärningsteknik för kommersiella spel och undersöka hur de påverkar spelarens resultat samt kunskap om spelets struktur. Undersökningar från början av 1970-talet visar på hur aktivt lärande ökar deltagarens engagemang jämfört med vid passiv explicit inlärning. Mitt praktiska arbete består i att ta fram två olika inlärningsbanor, en för var teknik, och en utmaningsbana där spelaren får prova sina färdigheter. Skapandet av den praktiska delen av examensarbetet har skett under praktik på Pieces Interactive i Skövde. Resultatet av studien indikerar att gruppernas inlärning är jämförbar, dock klarar personerna i den explicita gruppen uppgifterna snabbare, medan de i den förmedlande gruppen utforskar/förstår mer av spelet. Vidare forskning om förmedlande bandesign kan gynna spelbranschen, särskilt i utbildningssammanhang där syftet är att motivera deltagaren och stimulera till en djupare/intuitiv förståelse för uppgiften..

Background: There has been a process of de-institutionalisation and mental health care re-forms in Sweden. Social services are, according to the law, responsible for helping persons with mental illness to live a life like others and to participate in the community. The aim of the study was to describe the culture in one of the social services adult day care center for social relations and activities in Stockholm. The aim was also to focus on the importance of the adult day care center for recovery and empowerment from the participants´ perspective. Methods Observations in the adult day care center were combined with four interviews with regular participants.

To publish research articles by the means of open access is to provide them for free to the reader. An increasing number of universities around the world have begun to institute open access policies regarding their researchers academic output, requiring them to primarily publish in open access journals and / or archive their pre- or post- prints in institutional archives.The aim of this this thesis is to explore how the adoption of the open access policy at the Swedish Universi- ty of Agricultural Sciences in 2008 has affected how their researchers publish and if this has had any effect on how their academic output are cited and distributed online. To reach this goal a combination of bibliometric and altmetric methods were used as well as cross-referencing between Scopus, Altmetric.com, Google Scholar and the SHERPA/RoMEO database.The results points towards a mostly open access positive trend with an increase in articles published in jour- nals that allow archiving of both pre- and post-prints. There also seems to be a correlation between these journals and which kind of articles gets the most mentions in social media..

This thesis examines the effects of proximity operators and query expansion with synonyms on retrieval performance. The queries were expanded with synonyms and structured with proximity operators where the permitted distance between terms varied from 1 to 3. The expansion terms were selected from the online lexical reference system WordNet. Initial query terms were selected from 28 topics that contained compound words and were chosen on the basis of their expandibility. The English morphological analyser ENGTWOL was used for normalization of query terms.

The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

The public libraries were quick to adapt to the changes that the Internet brought on, and today library websites are an important part of the public library. To meet the needs of teens today, the library website could offer a range of contents to make it an attractive place on many levels; both the academic needs as well as social and recreational needs should be addressed.The aim of this thesis is to evaluate public library websites for teenagers in Sweden, and to examine how well the websites address the developmental tasks and needs that teenagers have. The method used is website evaluation, one quantitative and one qualitative. A total of 60 public library sites for teenagers were evaluated, using 11 criteria based on Havighursts developmental tasks. The quantitative evaluation measured how many functions each website had per criteria, and showed that the majority of the sites had one or two functions for most of the criteria.

Respiratory infections are one of the major causes of disease in sheep throughout the world. In the beginning of 2008 the Swedish National Veterinary Institute and the Swedish Animal Health Service together started a project about respiratory infections in Swedish sheep. This study is an initial part of that project and the aim of this study was to investigate different sampling possibilities with focus on nasal swabs. This study is composed partly of a literature review on causative agents of respiratory infections in sheep and existing sampling methods, and partly of an experimental study comprising 56 sheep. These sheep were sampled with both an ordinary nasal swab and a guarded nasal swab. Before the start of this study there was to our knowledge no described method for sampling sheep with a guarded swab.

The purpose of this paper is to investigate how gender and sexuality are made in the videogames Prince of Persia and Fable II, and more specifically to look at possibilities and limitations for the construction of gender and sexuality in these games. I understand videogames as an interactive media form that differs from other types of media like film and literature. It is a media form that depends on a player to be played. At the same time it is constituted by rules of how it can be played. I have analyzed my material by a method called close-playing.

Acidification is a central concept in the environmental debate. The effect of acidification of the soil is a matter of a decreasing amount of cations and thereby a decreasing ability to resist a supply of hydrogen ions to the soil. Acidification has gradually increased in the O horizon in Västerbotten over a 30-year period from the 1970th to the 1990th. The aim of this study was from inventories of The Swedish National Forest Soil Survey and The Swedish National Forest Inventory explain and quantify the acidification that has occurred in the O horizon of two regions in the north of Sweden. Data from SMHI, The Swedish Meteorological and Hydrological Institute, has also been used.