Denna studie är grundad i intervjuer som ägde rum på en reklambyrå. Studiens syfte är att utforska innebörden av 'kreativitet' i reklamvärlden. I intervjuerna betonade informanterna i synnerhet vikten av att reklam kommunicerar genom känslor och emotioner. I denna uppsats ges en närmare inblick i vad informanterna anser att känslor och emotioner har för innebörd för reklamskapande.Detta görs genom att tillämpa fenomenologisk teori. Den fenomenologiska analysen förser oss med en djupare och mer vidsträckt förståelse för den intuitiva kunskap informanterna förmedlar.

A unified model of stress and affect consciousness was proposed. The connection between affect consciousness and perceived stress was studied. Teachers (n = 19) were interviewed using Monsens affect interview, followed one month later by a questionnaire containing Perceived Stress Scale (PSS), State-Trait Anxiety Inventory (STAI-S, STAI-T) and Twenty Item Toronto Alexithymia Scale (TAS-20).Statistical analysis showed no connections between level of total affect consciousness and perceived stress. Though there were some indications of a negative relationship between affect consciousness and trait anxiety. There were also indications, using a complementary analysis, of a connection between level of affect consciousness on the subscale distress in the interview and perceived stress.

This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. In order to do this a tailored experiment analyzing the effects of clutter was created. The experiment consisted of two activities with the objective to manipulate the participants by making them avoid distracters. To maintain high ecological validity throughout the experiment actual brands were used as distracters.

With theories of creativity and aesthetic learning processes as a basis, this study explores the usage of the concept of creativity in the curriculum for the Swedish compulsory school (Lgr11) and in the various syllabi?s commentaries and the assessment guidelines for the subject of Sloyd produced by the Swedish National Agency for Education. The purpose of the study is, to examine to which extent an education and assessment that is directed towards the development of creativity among pupils in the subject of Sloyd, is underpinned and supported for in these texts, and furthermore how these wordings relate to the various other subjects? wordings about creativity. Creativity is a concept around which there is no proper consensus.

This study aims to investigate the origin and the development of a certain type of decision phenomena, namely political decision chains. A political decision chain is defined as a seemingly rational decision being made, that is reverted through a new decision and this for other reasons than the original decision being regarded as having fulfilled its intended purpose. The essay attempts to explain the occurrence of these decision chains through a case study in order to thoroughly examine the complexities that surround political decisions overall. The essay concludes that uncontrollable factors and chance to a large extent affect the origin of these chains, allowing actors to change the political agenda according to their preferences. The relative weighting of these factors that is made by the actors, which exist within the decision chain, makes them underestimate the relative power of other actors that may have different preferences.

Do children, who are supporter of comradeship, think that working to prevent cyber bullying may be a task for them? This study describes, from a child?s perspective, how a supporter of comradeship can be supportive in the preventive work against cyber bullying. This study will also define the phenomena bulling and cyber bullying, the difference between them and where they can be seen. I will also describe the supporters of comradeship are elected, the information they get from school and how adults at school help them to plan their work. The schoolconsider, of course, the Swedish school law towards (against) bulling and insulting behavior and the school is also visited by inspectors from the Swedish National Agency for Education.

Internship is a new form of interaction between the academic world and the market and a phenomena increasingly popular among elite universities in Europe. The educational system has traditionally kept an academic approach where the institutions for higher education have acted isolated without extensive influence from the market. Today pressure from the market has led to intensified interaction between the universities and companies among many European elite universities. We have carried out a situational analysis concerning interaction between the academic institutions and companies in Europe. More specifically, we looked at the potential for Stockholm School of Economics (SSE) to strengthen its position on the educational market by adjusting its strategies and implement internships as a part of the education.

The purpose of this study in the psychology of religion is to explore the process of an individual?s shift in orienting system, from a religious to an atheistic. The materials used are autobiographical accounts obtained from two books. One that has been used as a primary source and one as a secondary. By using Rambo?s process oriented theory of religious conversion relevant themes and categories were chosen and later subjected to further analysis using Pargament?s theory of religion and coping.

A numerical simulation case involving space plasma and the evolution of instabilities that generates very fast electrons, i.e. approximately at half of the speed of light, is used as a test bed for scientific visualisation techniques. A visualisation system was developed to provide interactive real-time animation and visualisation of the simulation results. The work focuses on two themes and the integration of them. The first theme is the storage and management of the large data sets produced.

Syfte: Denna studies syfte är att beskriva förtroendets roll i långsiktiga affärsrelationer mellan företag inom automationsindustribranschen. Betydelsen av ett starkare/svagare förtroende beskrivs och detta görs utifrån automationsföretagens perspektiv.Metod: Teorin grundar sig främst på Morgan och Hunts (1994) trust & commitment theory, där förtroende och relationsåtagande beskrivs som förutsättningar för långsiktiga b2b relationer. För att kunna testa hypoteserna, samt besvara syftet genomfördes en kvantitativ undersökning i form av en enkätundersökning med 251 deltagande företagskontakter.Resultat: Förtroende och relationsåtagande är förutsättningar för långsiktiga B2B relationer, vilket är en fördel för automationsföretag. En viss nivå av osäkerhet behövs för att förtroende ska kunna existera i långsiktiga affärsrelationer mellan automationsföretag.Nyckelord: Förtroende, Relationsåtagande, Osäkerhet, Långsiktiga affärsrelationer, Business-to-business..

This bachelor thesis aimed to explore, in a qualitative manner, the relationship and the interaction between the hospital welfare officer and the rest of the nursing staff. We chose this subject because we wanted to explain the phenomena of being a medical outsider in the nursing team. Our questions at issue were the following three: How does the hospital welfare officer define his occupational sphere and how do the rest of the nursing staff define it, according to the welfare officer himself? Is the welfare officer's relation to his own professional role and to the rest of the nursing staff affected by where his office is placed - secluded from or within the clinic? How does the welfare officer himself value his profession in relation to the rest of the nursing crew? To answer these questions we interviewed eight welfare officers, placed in two different hospitals. We used three different theories to explain the primary information.

The purpose of this study is that, based on expertise in special education tutoring, examine the degree of supervision demanded by teachers in primary schools. As a result of this study, we can see the views teachers have regarding guidance within the following issues: the demand for tutoring, the importance of conversation and reflection, and guidance from the specialist teacher.Since the study deals with phenomena of a qualitative nature, we use semi-structured interviews in the empirical part of trying to understand the informants' way of looking at the phenomenon we are investigating. The study included interviews with six teachers in the elementary school year?s 1-3. The results show that there are more opportunities than obstacles to mentoring.

The purpose of this essay is to draw attention to a rather new phenomena, virtual bullying amongst young people. Bullying has been known for a long time but today, bullying has found new ways of expression. New technology, which includes the Internet and cell phones, has given the bullies new weapons to use in their bullying.The study I have done has been qualitative and contained interviews. Represents from two communities, Playahead and LunarStorm, and two organisations, BRIS and Friends, all together five persons (two persons from LunarStorm) have been interviewed and had the opportunity to tell me their view on virtual bullying.The results show that young people see the new technologies as a valuable prolongation of their reality that they won?t give up if they don?t need to.

In September of year 2006, a young boy was brutally killed by a girl, age sixteen, in Örebro, Sweden. Girlgangs became a frequent subject in media. Professionals? working with adolescents claims that girlgangs notis an existing phenomena in Sweden as it is in for example in the United States. The aim of this thesis was to investigate if teenage girls in Sweden have a tendency to join gangs as they do in the United States.

The aim of this paper is to examine how the Swedish implementation of the new trafficking laws may differ from the original intention from the UN and EU and if they are substandard due to poorly conducted law implementation. Or if it might be a victim of political symbolism, to win support and votes for the politicians in power from the people, a ?hollow showpiece? only meant to be shown off. Trafficking is a relatively new phenomena and problem to be researched and discussed. This paper investigates the impact of the Palermo protocols international definition of the problem, the convention against organized crime presented by the European Union on the Swedish legal system and its action plan. A qualitative text analysis focusing on the discourse of the intentions behind the internationally presented legal documents and compared against the carrying out of said national objectives.