The study examines what affects loyal football supporter?s Intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter?s Intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the Intentions and that the strength of these drivers varies.

The intention is to focus on the implementation of the tablet in preschools and how the Intentions around the introduction of the tablet take shape in different preschools. The method is semi structured interviews where the respondents consist of 3 preschool directors and 6 teachers where the preschool directors work. This is a relevant subject to illustrate, as the tablet has become a tool in preschool where it seems to be different opinions about how it should be used. This study aims to understand how the implementation can take form in different preschools, what kind of similarities and differences we can see with the Intentions of the tablet and if there is need of clarification on the workings of the tablets in preschools. The results show that the Intentions around the introduction of the tablet in preschool look different in the preschools, and the implementation of this new technology starts in a small scale with help of photographing and videotaping.

Entrepreneurship is a subject of growing attention, especially within public policy, media and research. Many studies have been done, but the subject of entrepreneurial exit has to a large extent been ignored. The aim of this study has been to investigate how entrepreneurs at an early stage in their career think about exit within a near future, and what factors influence their attitude towards exit. The study was conducted through a survey answered by 253 entrepreneurs active within business incubators in Sweden. Based on previous research on entrepreneurial Intentions, a model of exit Intentions was developed, and tested against several other factors.

The intention has been to look at the school system in South Africa and specifically at arts and culture in grade 10 to 12. I have visited a number of classes and interviewed the teachers working at the art centre PJ Olivier in Stellenbosch. By doing this I wanted to get to know the system and to understand the Intentions that the curriculum describes.I have all through the study related the areas I?ve looked at to the curriculum to see how well the Intentions are implemented. I have also compared everything with the Swedish school system.The curriculum has good Intentions but the country has a lot to do before they reach the goals with a school system where everybody is included and where there is ?ubuntu? (Zulu word for humanity or I am what I am because of what we all are).

The intention is to focus on the implementation of the tablet in preschools and how the Intentions around the introduction of the tablet take shape in different preschools. The method is semi structured interviews where the respondents consist of 3 preschool directors and 6 teachers where the preschool directors work. This is a relevant subject to illustrate, as the tablet has become a tool in preschool where it seems to be different opinions about how it should be used. This study aims to understand how the implementation can take form in different preschools, what kind of similarities and differences we can see with the Intentions of the tablet and if there is need of clarification on the workings of the tablets in preschools. The results show that the Intentions around the introduction of the tablet in preschool look different in the preschools, and the implementation of this new technology starts in a small scale with help of photographing and videotaping.

This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and Intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and Intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

The intention is to focus on the implementation of the tablet in preschools and how the Intentions around the introduction of the tablet take shape in different preschools. The method is semi structured interviews where the respondents consist of 3 preschool directors and 6 teachers where the preschool directors work. This is a relevant subject to illustrate, as the tablet has become a tool in preschool where it seems to be different opinions about how it should be used. This study aims to understand how the implementation can take form in different preschools, what kind of similarities and differences we can see with the Intentions of the tablet and if there is need of clarification on the workings of the tablets in preschools. The results show that the Intentions around the introduction of the tablet in preschool look different in the preschools, and the implementation of this new technology starts in a small scale with help of photographing and videotaping.

This thesis is a study about wether first year students in Swedish senior high schools understand the learning Intentions and the matter of the subject of history specified in GY 11 introduced in July 2011. The overall question that this master tries to answer is: Do the students understand what and why they are studying history? Three classes studying the first history course in the new system answered a survey regarding five of the specified learning Intentions for the course and their overall opinion of grades and level of knowledge and Intentions. By measuring the level of understanding and the students? general opinion the conclusion is following.

The purpose with this essay is to examine if the Swedish government?s Intentions regarding to the mental health care reform, have been fulfilled. We have classified the Intentions into three categories, regulation, financing and responsibility for organizing the policy. The Intentions have then been compared with the results of the reform.Our theoretical framework starts with a model, developed by Evert Vedung (1998). We use this model as a tool to examine the fulfillment of the mental health care reform.

This essay is about the staff in integrated homes very complex profession and this is illustrated through twelve interviews in five integrated homes for disabled people. The profession changed when the institution closed and especially when the Law of Support and Service (LSS) was introduced in 1994.The purpose of this survey is to study how staff works with LSS Intentions in integrated homes for disabled people and to increase the awareness about the structure of power and how this affects the daily life for those who live there.The main objective in this survey is to find out which the differences that lie between LSS Intentions and the work that take place in integrated homes for disabled people. This survey tries to illustrate when and why these differences occur. This survey has a multidisciplinary perspective, where three models of disability and theories from Foucault, Sibley and Wendell have been included. The result shows that the staffs work is difficult, full of responsibility and has many facets.

This essay focuses on a träffpunkts-activity within LSS's disability care, which started a year ago. The study has an evaluating perspective.The purpose of this essay is to describe the activity, study its Intentions and to describe how far it has come reaching its Intentions/goals. The questions we have focused on are: What were Träffpunkten's goals and how far has it evolved during the past year. Further more we have examined what kind of social interaction developing between guests and LSS-activity users and how much the activity's Intentions show in it today.We used a qualitative method in this essay. To get answers to our questions, we have interviewed persons involved in Träffpunkten and others at Vård och Omsorgsförvaltningen.

The purpose of this essay was to study which arguments social workers used in the basis of their estimation concerning young people of the age 13-18 given an aid, a contact person (swe. kontaktperson). The purpose was also to describe how the legal paragraph, regarding contact person, is regulated and then compare the arguments made by the social worker with the Intentions expressed by the legislator. To answer our purposes we studied the law and the Intentions expressed by the legislator, which is the foundation for the legal paragraph that regulates contact person, 3 chap. 6 §.

On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and Intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m Intentions as a consequence.

This is a thesis based on a study about organizational socialization and concerns a company?s Intentions as well as new employees? experiences during introduction. The study had four different purposes. First, it was to examine what Mölnlycke Health Care wished to achieve with its introduction as well as what they wished new employees should incorporate during introduction. Second, the purpose was to understand how new employees at the same company have perceived how the introduction has changed them.