A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Most of the sea areas within the European Union are overfished and the catches are estimated to be up to five times lager then the amount to achieve a sustainable fishery. In doing so, the management of EU's marine resources comes to be questioned. The purpose of this study was to analyze EU's administration of marine fisheries and to explore which steps that can be undertaken to counteract the negative trend. The questions of the study were: How does the EU administrate today?s marine fishery recourses? And: How can the problem whit overfishing be discouraged? To answer these questions a comparative analyses were used to compare and evaluate administrative systems.

AbstractHannes Sundkvist: Uppror. En begreppshistorisk undersökning av ordet uppror och dess uppkomst i Sverige mellan åren 1525 och 1543, Uppsala universitet: Institutionen för idé- och lärdomshistoria, C-uppsats, Vårterminen, 2013. The following thesis is a conceptual historical study of the Swedish word uppror (rebellion) between the years 1525 and 1543. During this period, there occured five conflicts that in modern time have been named as rebellions. In my study I problematize the concept of rebellions and show that it is not possible to apply a contemporary definition to conflicts that erupted in the early 16th centrury. My purpose is to display how the word actually was defined during the time of the five conflicts.

Klimatfrågan är idag mer aktuell än någonsin tidigare. Detta beror på den akuta situation som vi levande på jorden faktiskt befinner oss i. Det har nästan alltid funnits hot mot vårt klimat, men det är först idag som vi tydligt börjar se följderna av vårt tidigare handlande och det jag syftar på är den förstärkta växthuseffekten och dess konsekvenser. Syftet med studien är att utifrån en lärandesituation i form av ett rollspel beskriva elevers handlingsberedskap och känslor kring växthuseffekten. Frågeställningarna är följande.

Either if you are a company or a state owned organization, in our case Sodertorn University collage, it is very highly demanded and needed that there is a well-defined definition of the area you perform in. It is also highly recommended that you have an accurate and informal profile of the type of company you are and that you have an effective communication to your surroundings, so that they can perceive it the way the company wishes mediate the message. In this essay we have tried to explain the kind of profile Sodertorn University collage has, and how its current students perceive this profiling strategy.Sodertorn University collage profiles itself through three significant areas: the school claim themselves to be multicultural, multiscientific in an aspect when it comes to courses and programs, and as a school with an ambition to educate and form more critical thinking students. This has become Sodertorn University collages trademark and is quite significant for the school, something that we have examined in our survey among the current students. What we will examine in our essay will only be the two first mentioned components, multicultural and multiscientific programs and courses.We have also had the intention to do a comparison with an earlier essay from 1997 made by two economics students, and put our results in contrast to the earlier results since there were no previous research after this one.

 Bachelor thesis within Business AdministrationTitle: Effective estate managementAuthor: Joacim StåhlPatrik StyrbjörnTutor: Gunnar WramsbyDate: 2008-06-05Subject terms: Estate management, efficiency, key figure, good examples, manager, real estate Abstract:Background: Concerning the global economy and the picture given in real estate business that efficiency and profitability are needed to survive is it intresting to study and search for good example to reach an effective and profitable estate management.Purpose: The purpose of the thesis is to describe the work of real estate concern to reach efficiency and profitability from the owner/manager perspective.Method: Through qualitative interviews with eight respondents in four different real estate concerns describe good examples on effective estate management and with this fulfil the purpose of this essay. Two interviews per company were made, one at the company and one over phone to reach better security concerning the answers.Theory: The theory is divided in to four mainparts were the first two explains estate management and financial control. Thereafter comes an impression concerning efficiency and how efficiency is secured in estate mangement from a theoratical perspective.Empiri: This part of the essay is about the interviews made and through them show how real estate concern works with efficiency by focusing on good examples in which the companys find themself efficient.Analysis: Comparing the theories and the empirical research to analys and try to describe efficient estate management.Conclusions: Efficient estate management is about controlling the costs and especially about the opreating costs. Important to reach operative efficiency is therefore to continuosly follow up the costs and to do readings every month. To compose and continuosly work with budget and action plans for each estate is important in order to reach efficiency in the management of estates.

Sustainability is a term that is constantly gaining focus in our society and we are becoming more and more aware of the need to take the next generation into consideration when making decisions. The sustainable activity within the core business is growing and is also connected to profitability in ways that have not been seen before. However, the activities that are not included in the core business have not yet reached this long-term perspective. These non-core businesses within an organization goes under the term Facilities Management (FM).This paper focuses onReal Estate businesses, FM-suppliers and the relation between them.The purpose is to investigate current knowledge regarding outsourced FM-services and the real estate organisation?s use of these services.

After the last European Union expansion the east European countries became members of the European Union. This meant that they would become apart of the Schengen agreement and that they would be able to travel, live and work anywhere in Europe. This came as a shock tothe Scandinavian trade unions that were worried that work migration would escalate, and that it would lead to social dumping, which would make the working conditions worse for the native workers. .The Swedish labour market is build up by the principal of negotiations. The evolution of the labour laws comes from the rules and regulations of collective agreements.The Lex Britannia principal was made to regulate the working conditions for guest workers in Sweden, by making it possible for trade unions to take industrial action against foreign companies to make them sign a Swedish collective agreement.Even though Swedish labour law includes an obligation to maintain industrial peace it is not valid for foreign companies.

Swedens membership in the European Union have resulted in an international characterized labour market. The construction sector is the area who employs most posted workers among the 7400 employees who monthly enters the market. It?s also the sector where a big part of the work-related deaths occurs. The purpose of this study is therefore to contribute to a greater understanding of the regulation regarding posted workers, their work environment and the consequences of it.

Denna studie omfattar mobbning inom föreningsidrotten, vi har valt att undersöka om Malmös idrottsföreningar har någon nedskriven antimobbningspolicy och/eller ? handlingsplan och därutöver har vi intervjuat tio föreningar om hur de konkret arbetar med mobbningsfrågor. Vi har också valt att titta på samverkan mellan skolan och idrottsförening vid mobbnings incidenter. Studien bygger på kvalitativ forskningsmetodik, totalt 14 intervjuer. Anledningen till varför studien grundar sig i kvalitativ metod är för att vi vill se orsaken bakom fenomenet, ej generalisera svaren samt att den är mindre resurskrävande.

Denna studie avser förklara varför inga politiska åtgärder vidtas för att minskaköttkonsumtionen när det finns tydliga belägg för dess bidragande effekter påklimatuppvärmningen. Genom en motivanalys iakttar jag aktörsbaserade och strukturellafaktorer som förklarar varför förslaget om en skatt på kött får dåligt gehör. Genom att jämföraden politiska hanteringen av köttkonsumtionen med bilismen åskådliggör jag ytterligarefaktorer som bidrar till att styrmedel finns i det ena fallet men inte i det andra.Jag har tolkat mitt material utifrån ett teoretiskt perspektiv som kan benämnas institutionalrational choice. Enligt detta är individen en allmänt rationell aktör som gör ställningstagandeni osäkra situationer tillsammans med andra. Klimatet utgör en gemensam resurs som ärtillgänglig för alla och närmast omöjlig att kontrollera.

Denna studie genomfördes på gymnasieskolans estetiska program under tiden gymnasiereformen, Gy 2011, tog form. Syftet med denna uppsats är att lyfta fram, medvetandegöra, synliggöra och beskriva en grupp teaterlärares grundläggande ställningstaganden om gymnasieskolans teaterundervisning. Två huvudteman interagerar. 1: Hur upplever gruppen teaterlärare balansen mellan konstnärliga och pedagogiska intentioner i teaterundervisningen? 2: Hur hanterar gruppen teaterlärare balansen mellan lärares initiativ och stimulans och elevernas möjligheter till självständigt skapande?  Med en kvalitativ metod genomfördes reflekterande gruppsamtal med sju teaterlärare.

This essay deals with ruins from the perspective of their cultural values ??and the impact of add-ons, protective add-ons and caring actions affect these values. The issues in the essay are; What are the cultural values of a ruin?  How have ruins been used?  How are ruins treated today?Initially the definition of the concept ?ruin? is discussed, what is a ruin? A building has an architectural biography: the creation, destruction, change and the decay. The concept of ruin is considered to be a state of this decay, rather than a dead building.

Behovet av produktplaceringssamarbeten ökar eftersom traditionell reklam minskar i effektivitet samtidigt som filmproduktioner kräver större budgetar. Bondfilmer har lockat publik i 50 år vilket gör det möjligt att studera relationen mellan filmernas karaktär och produktplaceringar ur ett historiskt perspektiv. Materialet består av den första filmen Dr. No (1962) samt den senaste filmen Skyfall (2012). Semiotiska analyser görs av scener med framträdande produktplaceringar.

Inledning: Alkohol har en stor betydelse för folkhälsan och är den femte största riskfaktorn. Efter Sveriges inträde i Europeiska unionen i mitten av 1990 - talet med nya införselkvoter för alkohol ökade alkoholkonsumtionen i Sverige från 6 liter ren alkohol per capita till mer än 11 liter 2002/2003. Det elfte svenska folkhälsopolitiska målet berör tobak, alkohol, narkotika, dopning och spel. Alkoholkonsumtionen ökar mest i Skåne. Lunds befolkning har Sveriges högsta alkoholkonsumtion och har den mest tillåtna attityden till alkohol.