It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

The Swedish Social Democratic Party was for a long time skeptical of Sweden?s opportunitiesto apply for membership in the European Community. Sweden?s longstanding policy ofneutrality was until the dramatic changes in Eastern Europe 1989 seen as an obstacle tomembership. These changes were an important factor to why the social democratic partychanged their position on the EC and in October 1990 applied for membership.

The process of producing a video game is one that goes through a number of phasesduring the span of the entire production. One of these phases is the concept design phase,which is part of the pre-production. This phase is an important aspect of the productionas it is where all the different parts and ideas concerning the game are brought togetherto define what the game is going to be. Though a clearly important part of the videogame production surprisingly little research have been done on the subject of conceptdesign. This thesis presents what place concept design has in the overall game productionand how the design process is handled.

National identity, multiculturalism and invisible norms are three conceptions focused on in this essay. They are discussed and analysed with the purpose of deepening deepen the understanding of their meaning. Further on they become instruments in a study of the Liberal Party's proposal for new politics of integration. My ambition is to distinguish signs of a Swedish national identity in this proposal and to interpret the party's relation to multiculturalism.The method of this essay comprises partly a literature study and partly a qualitative analysis of text.My discussion and analysis ended in an understanding of national identity and multiculturalism as complex and interrelated conceptions. I found parts of a Swedish national identity in the value of working, in the fear of the cultural unknown and of eventual anti Swedish culture, in the idea of Sweden as the best country in the world considering gender equality and in the strong defence for the Swedish language.

Syftet med uppsatsen är att försöka få en inblick i och förståelse för hur homosexuella män upplever fördomar, möjligheter att vara öppna och möjligheter att stå emot den makt som heteronormativiteten innebär. Studien är kvalitativ med hermaneutiken som vetenskaplig ansats, och jag har genomfört sex djupintervjuer med homosexuella män för att ta reda på hur synen på deras egna platser i tillvaron påverkas av samspelet med den sociala omgivningen. Resultatet visar att homosexualiteten som stigmat består av samt det offentliga samhällets struktur begränsar den homosexuella mannens livsmöjligheter, och hur väl den homosexuella mannen lyckas integreras i samhället beror på hur den sociala kontexten ser ut, men även på vilken relation den homosexuella mannen själv har till homosexualiteten. Ingen av respondenterna upplever dock ett omfattande utanförskap. Vidare visar resultatet att det finns flertalet olika strategier för att hantera sin öppenhet och att dessa varierar beroende på situation, och att männens band till vänner och familj i stor utsträckning inte påverkas negativt av stigmat..

The purpose of this thesis was to investigate how an industrial company can increase customer value by offering added services to their core products. Theses added services can be categorized into the three different parts of the buying process. The company that was investigated is Smurfit Kappa Kraftliner in Piteå, a large international industrial company active on a business to business market. We have conducted a case study and made interviews with three respondents within the company. The result of the study show that the company offers value added services in each stage of the buying process.

New innovation and technology have influenced the development of product development processes and the four largest banks in Sweden have more or less been forced to adapt their products and services along new customer requirements. It may therefore be considered appropriate to involve customers in this process. This by collecting customer information and allow customers to influence the process to a greater extent. The payment solutions of Sweden?s largest banks' continue to evolve and to pay with electronic money has come to change banks' product development processes of payment solutions.

The objective with the study was to evaluate what key persons at LFV Group (Luftfartsverket) think about-presented core values and their implementation within the company. Another objective of the study was to describe and compare the process of implementation of core values and how this affects organization culture at two selected reference companies. A qualitative method was applied in the form of semi-structured interviews with key persons at Luftfartsverket and the other reference companies.As the result a four-step program is proposed to describe the implementation process of core values: presentation, introduction, realization and follow-up. Within the implementation process it is possible to distinguish another process, which is based on core values, - introduction of new employees. The implementation of core values has contributed towards the development of the organizational culture as well as creating a successful company governed by core values..

The aim of this study was to examine how "Professional Exes", individuals that have exited a drug abuse and a criminal career and further are educated to work in the addiction field, transformed their identity and which factors that were significant in the process. The result of this study are based on semi-structured interviews with five Professional Exes and shows which specific factors in the process that contributed to the transformation and what kind of difficulties and barriers that existed during the process. The study suggests that, among other things, identification with others exes and the 12 Step Program are significant factors in the process. Furthermore, the study suggests that a difficulty in the transformation is that residues from the previous identity such as a poor self-esteem occurred in some situations..

Injuries to the suspensory ligament represent a huge problem in equine veterinary medicine. As many of the affected horses are elite-competition athletes, there are high expectations on veterinarians to make these horses fully functional again. The suspensory ligament has several features which makes the healing process complicated. So far no treatment has shown to optimize the healing process. This has led to the testing of many new treatment methods, in order to find a consensus for the injury.

This paper examines the power producing dams along the Ume-river as an integral part of and a result from the urbanization process in Sweden during industrial capitalism. The aim of the paper is to contribute to the knowledge of the urbanization process in Sweden in general and of its traces along the Ume river in the county of Västerbotten in particular. The paper applies the theory of concentrated urbanization and extended urbanization put forward by Neil Brenner and Christian Schmid (2015) and argues that the building of power producing dams along the Ume-river is part of an extended urbanization process. This becomes particularly evident when examining the vast physical structures that is the dams, situated in an otherwise remote and sparsely populated area. These vast physical structures are also very well connected to a nation wide electric grid that has connections to bordering countries as well.

Syftet med den här uppsatsen är att redogöra för hur fyra svensksomalier ser på svenskhet och undersöka eventuella hinder de identifierar för att bli betraktade som svenska. Jag har tittat närmare på hur de ser på sin identitet och vilket samband det har med vad de betraktar som sitt hem respektive hemland. Jag visar att mina informanter förhåller sig på ett delvis varierande sätt till svenskhet och att det bland dem också finns flera gemensamma sätt att resonera på. Att bli helt svensk är något de både väljer bort och något de inte anser sig ha möjlighet att bli. Hur de betraktar sig själva är i högsta grad beroende inte bara av andras bemötande utan även vad de antar att andra har för uppfattning om dem.

Den traditionella påläggskalkylen har kritiserats för att ofta ge ett bristfälligt beslutsunderlag med schablonmässiga kostnadsfördelningar. ABC- kalkylen utvecklades för att ge mer detaljerade och rättvisande kalkyler och dess användningen har blivit omfattande bland företagen. Ofta används dock ABC-kalkylen som ett separat system utan att integreras med företagets andra system. Man fortsätter att använda den traditionella metoden till externa rapporter. Detta innebär att företaget måste administrera två parallella system, vilket ofta förvirrar och irriterar beslutsfattarna.

The climate at the labour-market in Sweden today means that students who have recently passed their examinations find it quite difficult to find work. The competetiveness calls for a strategy to find advantages in the employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask ourselves in this essay is how to build a personal brand with the power to give students a competetive advantage in the employment process.

The purpose of this study is to examine how two educators at a preschool that is located in a neighborhood south of Stockholm works with TAKK with children who has Down syndrome in a language promotion purposes. The aim is also to investigate what teachers think about using TAKK with children without special needs and children with Down syndrome.In this study, I used qualitative research methods. I've used both observations and interviews to get answers to my questions. The theories which I have used in this thesis is, socio-cultural perspective, including integration and segregated integration.In order to find out how the educators work with TAKK I have asked these questions:How do the educators work with TAKK with children with Down syndrome from a language development perspective?What do the educators express about using TAKK with children without special needs and with children who has Down syndrome?My conclusions to these questions are that the literatures I have read in many ways are consistent with how they work.