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2141 Uppsatser om Innovation strategy - Sida 44 av 143
När blir det aktivt att vara passiv? : en studie om varför det inte byggs fler passivhus i Sverige
Energianvändningen i Sverige måste minskas, eftersom den bidrar till stora utsläpp av växthusgaser som påverkar vårt klimat negativt. Byggnadssektorn bidrar starkt till dessa utsläpp, eftersom 40 procent av Sveriges energianvändning kommer från bostäder och lokaler. Passivhus, som är en byggnad utan traditonellt värmesystem, kan vara en lösning för att minska energianvändningen i byggnader. Ett passivhus värms upp av den energi som alstras från människor och de hushållsapparater som används i huset. Trots att passivhusen kan bidra positivt till klimatförbättring, har de ändå inte fått något större genomslag på den svenska marknaden.
Spridning av innovationer av träprodukter i byggvaruhandeln
Detta arbete har tillkommit i samarbete med Fredells. Fredells är ett familjeföretag som grundades för över 100 år sedan och som fortsatt drivs av familjen Fredell. Fredells är en komplett leverantör av byggmateriel till små och stora företag och konsumenter i Stockholmsregionen. Företagets styrka är att kunna erbjuda helhetslösningar till sina kvalitetsmedvetna kunder. För att kunna vara flexibla och snabbt skräddarsy lösningar till sina kunder har Fredells en integrerad träindustri med hyvleri, impregnering och prefabricerade byggelement.
Att skapa en intraprenör : En studie om den organisatoriska kontextens betydelse för intraprenöriellt beteende
Intraprenörskap är ett relativt okänt begrepp i jämförelse sin motsvarighet entreprenörskap. Intraprenören kan stå för förnyelse och mervärdesskapande inom en redan etablerad organisation. För att besvara problemformuleringen ?Vilken inverkan samt betydelse kan individen och den organisatoriska kontexten ha för intraprenörskap?? besvarades forskningsfrågornaFinns det några gemensamma egenskaper att identifiera bland intraprenörer som kan kopplas till dess innovativa arbete?Går det att identifiera några särskilda kontextuella förutsättningar som krävs för att intraprenörskap ska uppstå?Vem, vad eller vilka kan vara skapare av den intraprenöriella organisatoriska kontexten?Studien utfördes genom en kvalitativ metod med hermeneutiskt synsätt samt tolkning. Urvalet utgjordes av sex anställda intraprenörer inom olika organisationer, vilka belönats med bemanningsföretaget Talentia ABs pris för intraprenöriellt arbete.
Grazemore DSS för att optimera utnyttjandet av bete i mjölkproduktionen :
The aim of the study was to investigate if the Grazemore Decision Support System (DSS) is able to provide a grazing management strategy that gives a high utilisation of grazed grass in milk production in the north of Scandinavia. To do this, a grazing experiment was planed and performed during the summer 2005. Simulations in the DSS were run to get a suggestion of how the cows should graze, grazing calendar 1. Deviations and updates during the season resulted in the simulated grazing calendar 2.
During the experiment, the actual milk yield was recorded twice weekly. The difference between actual and predicted milk yield by Grazemore DSS was analysed statistically with regression analysis and the mean square prediction error (MSPE) was estimated.
Den övertygande reklamen? : En analys av Pripps Blå och Norrlands Gulds reklambilder
Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.
Geopolitisk dynamik : Ett teoriutvecklande anspråk
In the social sciences, geopolitical theory is used in order to analyze states actions and commitments when it comes to foreign policy. This thesis develops a new understanding of geopolitical theory. Firstly, the development and application of geopolitical theory, from its foundations in the early twentieth century to contemporary geopolitical studies is discussed. Secondly a revised understanding of the variables integrated in the concept and how it can be operationalized as an analytical tool is presented and tested empirically.The critical assessment of the research field of geopolitical theory tells us that six different geopolitical perspectives have been considered the most influential (room, strategy, power projection, identity, affiliation and governance) when it comes to analyzing state action. This model is applied as an analytical tool and thus tested on a single case.
Är Handelsbankens belöningssystem Oktogonen en motivations och effektivitetshöjande strategi
Methodology The foundation to my essay has been created using both primary and secondary data. Inquiries have been handed out to Handelsbanken. This data is completed with appropriate theories and ends in an analysis and finally a result and suggestion to continuing studies.Conclusions My conclusion is that the employees and the management has the same opinion on the bonussystem Oktogon. Both parts sees the system as a motivation factor in the organization. But still not enough effect on the employees to call it an effective strategy..
Hur varumärkeskapital kan byggas via apotek - En fallstudie av Ferrosans varumärkeskommunikationsstrategi
Purpose: The aim of this study is to test four different hypotheses from the
aspect of the title of this paper.
H 1 Consumers trust the pharmacy employees? advice and suggestions for their
purchase decisions more than the brand awareness they have received through the
companies marketing communication
H 2 Consumers are enough affected of a company?s marketing communication to
choose their brand even if the pharmacy employees recommend other brands.
H 3 Building brand equity through pharmacies can only be successful if the
company has built up a trust for their brand among the pharmacy employees.
H 4 Without building brand equity the marketing communication strategy for
Ferrosan
cannot increase their brand value and create loyalty.
Methodology: The research method that was chosen is a detective argumentation
that starts from theories and explain different parameters regarding the
subject I am concentration on. It is a case study where the companies branding
strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured
interviews, documentation analysis and a quantitative research .
Theoretical framework: The theoretical model that has been prepared gives me
the possibility to analyze different parameters regarding branding that are
important when building a brand in an new market.
"En gåva vi ska vara glada för" : Identitetspolitiska lässtrategier i den svenska receptionen av YAHYA HASSAN
This essay focuses on the reception of Yahya Hassan?s debut YAHYA HASSAN in Swedish media, mainly daily newspapers. Following the work of Magnus Nilsson it analyzes the ?reading strategy of the politics of identity? in ?immigrant literature? and outlines structural racism in the literary scene. By bringing attention to the critics? use of this reading strategy, it is possible to unveil the ?ethnic filter? through which literature by Swedish authors with a ?non-Swedish identity? is being read in contemporary Swedish literary criticism.
Optimal Yatzy : Kan den optimala algoritmen optimeras?
Yahtzee is a game based on luck. Yet there are algorithms designed to give an optimal result and succeeds in doing so. This report compares the end result of an optimal algorithm to an algorithm that has been modified for the multiplayer scenario. The modified algorithm tries to win over the optimal algorithm through taking greater risks in its decisions when falling behind in points. The results show that it is not favorable to do so.
Förtätning ur ett socialt perspektiv
Urban densification as a planning strategy is of interest in the planning context of today. It is also seen as a part of the sustainable development. Urban densification as a concept is commonly used in the discussion of a sustainable development. Thus, the question about urban densification is an important challenge in the current planning context. A deeper understanding of the process which urban densification has developed from is necessary, since planners then will be more able to manage this challenge.
Inte bara en kommentar : En studie om krishantering på sociala medier
AbstractTitle: It?s not just a comment ? a study about Crisis Management on Social MediaAuthor: Malin Pettersson 910624 and Amanda White 920310Year: Spring 2014Level: Bachelor degreeDepartment: School of Business and EconomicsSupervisor: Carina HolmgrenExaminer: Frederic Bill Purpose: The purpose of this paper is to develop and test a theoretical model for Crisis Management on social media. Method: The overall literature that was found consisted of traditional Crisis Management and the communication that goes with it, and it was mainly written for traditional channels such as newspapers. The theories could not concretely describe how organizations should handle crisis in Social Media. Therefore, this study focuses on if and how organizations can use the traditional theories when working with crisis management in social media. Through a qualitative method the study has examined and tested the model on three crises, and subsequently improved the model based on the empirical material and the analysis that was made. Conclusion: The conclusion found that organizations need to adjust their crisis management after following guidelines for it to work on social media:- Strategies should be limited to only one, and be either a rebuilding strategy or a bolstering strategy.- The focus should be on emotional communication, and regarding the rational aspects the focus should be on actual actions and plans for the future.- Clear guidelines for what type of questions and critics that should be answered should be set.
When the Network Strategy Is Not Enough -The Case of European Full-Service Airlines
The 1990s were one of the most profitable periods for European airline companies, mainly because of development of world economy and increasing globalisation trends. However, towards the end of the decade, a global economic downturn, high oil prices and new forms of competition turned the industry towards troubled times. The European air-travel industry had to face and accept the new airline business concept, called low-cost or no-frill airlines. In these conditions, traditional airlines had to rethink their strategies and question the old business model. As a response to the competition, European traditional full-service airlines formed alliances or networks to expand the route network and to increase efficiency.
A proactive health, safety & environment risk management strategy : what are the incentives?
In a business environment where the stakeholder perspective is evolving and sustainable development is receiving increased attention, it is of importance for companies to adjust. The demand and pressure is exerted from several stakeholders who force companies to take action and live up to the expectations because if failing to do so, negative consequences will most likely be the case. The attention of this study is on ABB Power Products (ABB PP) and their environment and working environment risk management. The aim of this thesis is to identify and describe how perceived environmental risks are managed and what the incentives are to work proactively to minimize the risks. The incentives for a proactive risk management strategy are researched through both a strategic and operational perspective.
Finansiell värdering av innovativa projekt - En fallstudie inom SCA Personal Care
Innovation har en mycket hög prioritet bland många företag för att uppnå lönsam organisk tillväxt.Tyvärr visar studier att majoriteten av alla företag inte är nöjda med den avkastning de uppnår påderas satsningar på produktutveckling och innovation. Därför har många företag implementeratinnovationssystem där den finansiella värderingen av projektet är mycket betydelsefull vid beslut omuppstart och lansering av projekt.Nuvärdesberäkning av framtida kassaflöden (Net Present Value, NPV) är den idag helt dominerandemetoden att finansiellt värdera ett innovationsprojekt. Syftet är att mäta det finansiella värde somprojektet skapar för aktieägarna. NPV är matematiskt enkelt att beräkna och komplexiteten ligger idet stora antalet antaganden som krävs. En annan begränsning med NPV är dess stora svårighet attvärdera möjligheter till strategiförändringar (flexibilitet) inom ett investeringsprojekt.Uppsatsen syftar till att skapa en ökad förståelse och medvetenhet runt hur ett företag i praktikenhanterar och finansiellt värderar innovativa projekt.