Abstract A phenomenon that has been noticed more and more in media and the public space in recent years is what is called guerrilla gardening. It means the illicit cultivation of someone else?s land. This report's intention is to analyze what impact guerrilla gardening could have on today's urban space in terms of stable changes in norms and physical design. I have also focused on guerrilla gardener?s choice to carry out these actions illegally, without asking for permission, and what impact that could have on the issue of appropriating public space.

In year 2000 the Swedish Public Service television started a new series of programmes named Mediemagasinet. The purpose was to expose the work of journalism through the eyes of a journalist. The programme showed different types of tasks and problems that have to do with journalistic reporting. The form of Mediemagasinet wasn?t anything new but the content was presented as the very first of its kind.

The study examines medias impact on every day racism through Agenda Setting and Framing. Prior studies on the subject are either conducted from an American perspective, or are several years of age. In this study we highlight how todays media depicts our society and how it affects the concept of the world on an individual level. The study is a content analysis of the case study on the news stories ?The hunt for the unregistered immigrants?, which have been analyzed through critical discourse analysis.

Syftet med denna uppsats är att kartlägga och identifiera en yngre generations, 18 till 30 år, preferenser för konsumtion av etermedia (Tv) inom ramen för uppdraget om public service samt hur de väljer och värderar de tjänster som erbjuds inom Tv-branschen. Det som undersöks närmare är orsaken bakom den minskade användningen av de tjänster som SVT erbjuder gentemot de kommersiella kanalerna och vad denna generation efterfrågar av det utbud som existerar.En kvantitativ metod kommer att användas för undersökningen och de empiriska data som undersökningen grundar sig på kommer att erhållas genom en enkätundersökning som sker via Facebook samt Itslearning där sammanlagt 106 personer deltar. Resultatet analyseras sedan med hjälp av tidigare genomförd forskning och inom teoriområdena värdeskapande, Service Dominant Logic samt tjänsteutveckling.Resultaten visar att denna generation efterfrågar underhållning som främsta värdeskapande aktivitet, i första hand hos de kommersiella kanalerna. Public service anses inte erbjuda ett större utbud av värdeskapande program och visar sig vara den främsta orsaken till varför minskningen av public service sker. Under förutsättning att SVT skulle önska öka generation Y:s konsumtion av public service, så skulle ett genomförande av följande ändringar rekommenderas: en större fokusering mot ett ökat utbud kring underhållande program föreslås som förbättringar som public service kan genomföra och kan om det utförs korrekt attrahera fler individer från denna målgrupp.

More elderly, fewer hands: The way forward Sustaining the care workforce as a political challenge ? A case study of?elderly care in Kalmar Municipality This study examines how Human Capital Theory and New Public?Management are reflected in the governance of eldercare in Kalmar?municipality. Based on document analysis and interviews with politicians?and senior officials, the study shows that investments in staff competence?and well-being coexist with efficiency-oriented management practices.?Rather than being contradictory, these approaches are often combined in?everyday governance. The study concludes that the main challenge is not?funding, but capacity and that sustainable eldercare depends on aligning?national goals with local conditions and strong human capital.

The main focal point of this study is about public libraries and its possible roles in today's society. Going from having had a clear educational orientation, public libraries has with time amassed several other roles, which all need to relate to the swedish law regarding libraries and other governing documents, as well as business plans. This thesis focus on a qualitative investigation, which was conducted through in-depth interviews with librarians and other staff at a public library in Stockholm, named bibliotek Plattan, to ascertain the prevailing opinions within this facility about the role of libraries and librarians. The choice of examine this particular library was based on the fact that bibliotek Plattan differs from the public library in general and only offers material for adults. Their collection of litterature is primarily based on fiction novels.

The public sector is a major purchaser of goods and services. By setting requirements for environmental and social considerations in public procurement, an authority has the possibility to use consumer power to influence the actors in a market. The purpose of this paper is to investigate public procurement of textile products in a municipality, in order to gain knowledge about factors that may be important for the use of environmental and social criteria. Håkan Hydén´s (professor in sociology of law) norm model was used as the basis of the analysis, where the conduct was investigated along three dimensions of the norm ? willingness, knowledge and system conditions ? in order to identify underlying factors that can influence the process.The results ? analyzed by using interviews and documents ? show that the procurer's willingness, motivation and knowledge are important factors in this context, as well as the political priority of the municipality.

The purpose of this masters thesis is to find out if public libraries provide new age materials or not. My research is done using the point of view of the library users. Do they think libraries hold a sufficient amount of new age literature and do the users find this literature of good quality? To find an answer to this question, interviews have been made with a number of library users interested in new age related issues. Interviews have also been made with librarians, to get their point of view on this rather controversial subject.

Leadership is a well-known phenomenon in today?s world and researchers have developed multitudes of theories with different assumptions about what leadership is and what implications it has. Models of different kinds of leadership have been presented and researchers are constantly working on trying to find a definition of great leadership. Our thought was however that because every human being is unique it would be naïve to presume that all people hold the same perception about what constitutes good leadership. Although we believed that every person defines good leadership in his/her own way we also believed that there could be similarities to be found between illustrations generated from people with comparable organizational positions.

Cardiac troponin I (cTnI) is considered a specific and a sensitive biomarker of cardiac disease, and due to a high inter-species sequence homology; human cTnI assays can often be used in veterinary medicine. The main aim of this study was to perform an initial evaluation of a human cTnI test, the Meritas Troponin I test, for measurement of equine plasma cTnI, in order to investigate whether the test could be a possible subject for a more comprehensive validation. The hypothesis was that the test could measure equine cTnI, as there is a good homology between equine cTnI and human cTnI. The evaluation included a dilution parallelism, an intra-assay precision study and measurement of plasma cTnI healthy horses. In the dilution parallelism and the intra-assay precision study, equine plasma with previously established high cTnI concentration, according to another cTnI assay, was used. In addition, cTnI concentration was measured in plasma, collected from 19 horses, without signs of disease at physical and ECG examinations. The obtained curve in the dilution parallelism was linear, indicating that the Meritas Troponin I test can be used to measure different concentrations of equine cTnI in plasma.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

The aim of this paper is to examine how the press describes the public and private role of the Swedish monarch in texts that report about the biography Carl XVI Gustaf ? den motvillige monarken (Sjöberg et al. 2010) when it is published in November 2010. The examined period ranges between the days just before the release and a fortnight after. The analysis is limited to standard Swedish papers: a daily, Svenska Dagbladet, and an evening paper, Expressen.Questions asked in the study are: In what ways do the analysed texts raise a discussion about the monarchy?s importance or function in the society of today, that is a public debate on the monarchy? To what extension are status symbols used in the constructing of royalty, that is what Jürgen Habermas (2003) describes as representative publicity? What similarities and differences are found when comparing the news articles in the daily and in the evening paper?The method used to answer the aim and questions is the critical discourse analysis, as Norman Fairclough (1995) describes it, and the theoretical perspective of the essay is Jürgen Habermas? (2003) theory about the bourgeois public sphere.The result shows that the news articles in the daily unsurprisingly construct only a public who wants to debate on the monarchy.

The aim of this thesis is to examine how the identity of the public librarianwith regard to reading is manifested in the library field. The approaches thatare taken to reading and readers are examined as well as the consequencesdifferent approaches might have. The empirical material is based on 93articles published in Swedish library journals. The theoretical andmethodological starting point is discourse analysis. The application ofdiscourse analysis according to Michel Foucault?s hypotheses reveals threediscursive formations regarding the professional identity of public librarianswithin the framework of reading promotion: The public librarian asguarantor of democracy is related to the public library's original mission offostering, cultivating and educating citizens.

Sveriges Television kallar sig en TV i allmänhetens tjänst och har en erkänd roll som viktig aktör i den svenska demokratin. I sin roll som public service-företag har SVT en mängd uppgifter att fylla genom sitt programutbud. Public service uppgifter som alla tillsammans skall främja ett demokratiskt samhälle. I takt med att medielandskapet och samhället har förändrats så står SVT:s ar-bete med dessa uppgifter och mål inför nya utmaningar. Vi har i denna upp-sats anammat teorin om att TV-utbudet för public service idag börjat efterlikna de mer nöjesanpassade TV-kanalerna i fråga om programutbud.