- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

The aim of this study is to examine present forms of interaction between Child Welfare Clinics (Barnavårdscentraler, BVC), and libraries. The study departs from the user?s perspective, i.e. how the parents evaluate the information they are given about the library and its resources to provide information they want in their present and new situation. In two local communities the survey looks into how parents of babies are informed about the library in meetings arranged as part of the information and support program provided by BVC.

This study aims to discover pedagogues perceptions of children?s sedentary behavior linked to the school and its activities. Questions that the study sought to answer was: What do pedagogues think of when they hear ?sedentary children?. How do the pedagogues look at their own and the schools responsibility? Advantages and disadvantages with sedentary behavior? Relationship between physical activity and sedentary behavior and the impact of environment connected to sedentary behavior? The study is qualitative and implemented through seven interviews with pedagogues in the schools earlier years.

Syftet med denna studie var att undersöka om hög respektive låg Generell Arbetsrelaterad Identitet (AI) hade effekter på Organizational Citizenship Behavior (OCB). Totalt 147 personer inom offentlig sektor, fördelade över två organisationer, deltog i en enkätundersökning om identitet och frivilligt organisationsbeteende.Resultatet visade på signifikanta effekter för hög och låg AI på OCB, associerat med fyra av de fem deldimensionerna av OCB (altruism, samvetsgrannhet, hövlighet, och delaktighet). Försöksdeltagare med hög jämfört med låg AI skattade OCB högre (p < .01, ?2= .16). Generellt indikerar resultatet att organisationer potentiellt kan öka anställdas OCB genom att främja AI. .

The purpose of this Bachelor?s thesis is to examine university librarians? perceptions of information literacy, of students? information literacy and of education in information literacy. The focus is on how they perceive the students? information literacy development during their university studies. Also of interest in this study is how librarians think that their teaching in information literacy should be included in the students? other courses. Three librarians at a Swedish university library were interviewed using qualitative interviews.

The purpose of this thesis is to gain a better understanding of how elderly people seek and use information in everyday situations. A further aim is to suggest ways for the library to offer more services specifically tailored for pensioners. This is an important topic as pensioners are a rapidly growing group of library users. We conducted qualitative interviews with four elderly people concerning their information needs in everyday life, and discovered that they rarely use the library, preferring instead to get their information from various internet sites and their pensioners? organisation.

The purpose of this essay is to examine how four Swedish retail companies describe their information management in connection to ethical trade. My purpose is also to examine how this information management relates to organizational learning. My questions at issue are ? ?Which activities related to information management in connection to ethical trade is described by the companies?? and ?How can these activities and statements be related to organizational learning?? My method of investigation is to perform qualitative interviews with representatives from the retail companies and relate the results to theories on information management and organizational learning, mainly theories of double-loop- and single-loop learning. The information management literature address issues such as information needs, information sources and information seeking.

Self-harm is common among young people in Sweden. Therefore people who work with these young people need to have knowledge about self-harm to be able to provide the right help. The aim of this study was to investigate how the individual experience self-harm, and how this could be understood. The empirical material has been based on consisted of 28 life stories. 24 of them were written by women and 4 by men.

SUMMARYThe Swedish laws of animal welfare emphasize the social needs of the horse but nothing is said about how to fulfill this. Though there are few studies done in this subject it can be difficult to understand if the needs are fulfilled. The purpose of this study was to learn more about the horse?s social needs in box stable and to increase other people?s knowledge and understanding of the horse behavior to increase the welfare of the stabled horse. The questions where: How does the horse choose to place itself depending on what horse is next to it? How many attempts does the horse do to take contact and nose contact with the horse next to it? How does the box design affect the horse behavior?22Eight horses were videotaped during 24 nights.

The main purpose of this master?s thesis is to examine how high school students evaluate the quality of the information available on the online encyclopedia Wikipedia. By doing quantitative research based on questionnaires we expected to find that the means for judging that students use in this situation are most frequently based on a text?s intrinsic qualities in the point of view of its content. It was also our presupposition that 18 and 19 year old high school graduates have received some education in information research and authoritative sources on the Internet.

The animal welfare act in Sweden states that dairy cows need to have at least a dim light present at night, but there are no recommendations for what intensity the light should have. It is unknown how cows perceive and react to low light intensities and earlier studies on this topic are limited. Red light as night light has also been suggested, based on the cows? inability to perceive red light. This have however been questioned. The aim with this study was to investigate how four different light intensities affect dairy cows behavior.

Purpose: The purpose of the study reported in this thesis is to addto the knowledge concerning what public librarians do to meet theneeds of unaccompanied asylum-seeking minors, thereby helpingthem to develop and establish themselves in a new environment.What tasks, activities and tools do the librarians have at theirdisposal? What problems do they encounter? What values, normsand attitudes guide their work? Method: The thoughts andexperiences of six public librarians have been captured throughqualitative semi-structured interviews, the result of which has beenthematically analysed using notions of social capital and socialexclusion. Findings: Unaccompanied asylum-seeking minors facea number of challenges which the public library with its librarians,collections and various activities can assist in coping with byproviding the children with opportunities to increase their socialcapital and decrease the risk of social exclusion. Researchlimitations: It has for several reasons proven difficult to studyunaccompanied asylum-seeking children as a distinct group, whichis why this study also uses material that deals with refugees as awhole. A significant amount of the latter are undeniablyunaccompanied minors, an especially exposed and vulnerable typeof refugees.

Resource-based learning or problem-oriented learning are teaching methods that are becoming more and more common in schools today. In order to make these teaching methods work there is a demand to make students information literate. The aim of this thesis is to find out how six teachers at six senior high schools apprehend their professional role of seeking, preparing and developing the course in history of literature. I have used phenomenography which is both a set of theoretical assumptions and a methodology. This means that by doing a limited number of qualitative interviews one is able to describe the variations of the conceptions that have emerged.

This Master thesis aims to illuminate nine librarians relation to professional information. This is accomplished by focusing on five questions: How do they communicate and acquire professional information, and how do they evaluate its relevance? What are their experiences of continuing professional education? What are their opinions on the academicalisation of the education? Is it possible to perceive something of the librarians professional project in the informants statements? What is their relation to the academic subject of library and information science and the research on the area? The analysis is based upon the interviews with nine librarians and carried out with profession theory in order to study the role of theoretic knowledge in our participants professionalisation processes. We also use different context oriented theories to study the contextual dimension of information need and seeking. The conclusions of this Master thesis reveal that the communication between the theory of library and information science and the practice need to be improved if we want to see more of an evidence-based librarianship.

The aim of this study is to investigate how it is possible that tourists who are not actively seeking child prostitutes still account for the majority of child sex tourists. The study includes tourists, locals, people working in the sex industry and staff from Swedish embassy and ECPAT international in Bangkok. The study was conducted with a qualitative approach and an ethnographic method, using field observations and interviews to collect the empirical data. The data has then been categorized in to different themes and analyzed using previous research on the subject. Hirschis theory of social bonds was then used to further interpret the results.The results of this study show that the tourists in Thailand, who are not seeking out child prostitutes, will most likely come in contact with them anyway.