To establish sustainability reports is an increasing trend for more and more companies. This has led to a spread of the international framework Global reporting initiative, GRI, guidelines to make a sustainability reports. This trend has got a lot of critics from various stakeholders who believe that companies in these reports communicate the information in a way of window dressing. Both negative and positive information has to be represented according to GRI: s principle of balance.  Window dressing is created by adding a greater emphasis on the positive information. The researchers review the context of the negative information to study the extent to which it is reported and whether there are patterns and variations in the reported information.

As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

The aim of this thesis is to accomplish an understanding on how librarians experience their professional role at private companies. The study is based on qualitative interviews with persons who have a degree in Library and Information science, but does not work as an ordinary librarian. To answer why the respondents work at private companies, this thesis dwells on how the education in library and information science prepares their students to face an alternative career; why the respondents wants to work at private firms instead of a library; if the salary is a key factor in order to choose a career; if the respondents think the companies appreciate their qualifications, and finally, if the respondents think they intrude on other professions' territory? Working at a private company, with a degree in library- and information science, is not, according to the respondents, easy. Although appreciated by their knowledge in the field of information, the interviewees think that the title librarian is hard to cope with.

The management of information is a significant competitiveness in companies. Companies stored and save information every day, and it is very common to save de information in different sources. This makes de management of information complex. To mange, monitor and analyze the information, companies can use a system called Business Intelligence. BI system is an analytical system that extracts and converts data into useful information that helps employees to make informed decisions.

Syfte: Att belysa patienters behov av information postoperativt. Bakgrund: Flera hundra tusen operationer genomförs varje år i Sverige på patienter som läggs in på sjukhus. Många av dessa patienter är stressade och oroliga och behöver få information för att minska deras oro. En av kärnkompetenserna för sjuksköterskor är att kunna ge information. Metod: Kunskap om vikten av patientinformation införskaffades genom vetenskapliga artiklar.

Syfte: Syftet med vår studie är att undersöka hur information kan hanteras med ett integrerat affärssystem till stöd för controllers och personer med ledande befattningar.Metod: Vi genomförde en fallstudie där vi intervjuade controllers och personer med ledande befattningar på WSP. Detta för att kartlägga de informationsbehov som finns utifrån deras centrala arbetsuppgifter. Med utgångspunkt från en teoretisk referensram och med vetskap om deras informationsbehov analyserade vi hur information kan hanteras med hjälp av ett integrerat affärssystem till stöd för dem.Resultat: För personer med ledande befattningar handlar det ofta om att få information för att ta sig till beslut, och de behöver oftast olika sorters information. Controllern har en central roll för att hantera och vidarebefordra information, och det är viktigt att det finns bra verktyg för att hantera och distribuera information. Ett integrerat affärssystem kan vara till stöd för hantering och spridning av information, och vid utformandet av affärssystemet är det viktigt att skapa en presentation av informationen som stimulerar användaren och ger möjlighet för användaren att förstå dess innehåll.

This bachelor thesis is about communication problems and treatment during the reference interview. The purpose was to investigate the reasons of why users? information needs are not always understood by the librarian and what to do about it. I have also investigated what kind of skills that can be useful for librarians to have and how a librarian can act in a way that makes the user feel welcome during the reference interview. The method I used was a literature study and an own study through interviews of library users.

Background: Heart failure is a complex condition which means that the hearts capacity topump blood is reduced. The aim of this study was to investigate how patients with heartfailure considered their knowledge and the information they received about their disease andself-care.Method: Patients suffering from heart failure, hospitalized at section 30 E (n=13), andpatients visiting the nurse led heart failure clinic (n=4) at Akademiska sjukhuset in Uppsala,were requested to participate in the study. The patients answered questions about knowledgeand information concerning self-care and their disease. Data were analyzed using SPSS 15.0.Results: The patients valued their knowledge about the disease as lower than their knowledgeabout self-care. The study showed that all the patients found the information they hadreceived about their self-care better than the information they had received about theirdisease.

I denna uppsats undersöker vi hur tre olika tidpunkter för visning av information på en secondscreen uppfattas av personer. Målet med undersökningen är att få en inblick i hur tittare upplever information som visas på en second-screen. Vi hoppas att resultatet ska kunna bidra till utformingen av kommande second-screenapplikationer. Dessutom har vi undersökt om tidpunkten av när information visas påverkar minnet av det personer ser på second-screenen. Vi utförde tester på totalt 18 personer med hjälp av tre stycken prototyper och varje testperson blev intervjuad efteråt..

How can I make art that face people in their everyday lives, which is integrated into their lives, becoming a part of the discussions both in the mundane and in the room of society? Can I do this by working with performative interpretations that are participatory driven? I have explored how artists and participants can create spaces that are both open and confiden- ce-building, and how they at the same time enable us to question established norms. How to engage in dialogues concerning social, political and existential issues like; What is freedom for me - What is freedom to you? What is it that is important? Which topics are never upraised for discussion?The project is about putting thoughts, experiences and bodies (my own, the participants and the viewer?s) in relation to each other and to the location and context they are in. It ?s about creating a broader perspective where everyone?s voice is important and can take place.

The fast developments in information and data technology during the recent years have accentuated the need for the business manager to interpret and act on information from the surrounding environment. Today we know little about what information is really used in the unique decision-making. Further, little is known about how information should be designed to fit people with a more intuitive approach to interpreting information. This study is therefore about the difference between peoples approach to interpreting information and how information should be designed to fit those with a more intuitive approach to interpreting information. The application is made to dairy farms in Sweden. The literature review describes the strategic leadership, the decision-making process and the intuitive and the analytic thinking.

We have studied the effects that blogs have on the society through interviews with influential bloggers, a news director and the founder of Sweden?s largest blogprovider.Existing theoretical work by other researchers have been used as a starting point to our thesis. Via a deductive method we then proceeded to test these existing models and viewpoints on the reality.Through our research we have concluded that blogs, if they co-operate, have an agenda-setting function, and that they can affect newspapers to write about certain topics.We have also discussed blogs role as media watch dogs. Gunilla Sax, news director, questions the blog world?s ability to fully cover all media, and to deliver a systematic and just review of the media.

Background: For an individual a surgery may involve strains and risks. Many patients experience a loss of its own identity and often an inability to control the situation while going through a surgical operation. Fear of pain or to not wake up from the anesthetic or that the surgery will fail are worrying factors that some people experiences. Purpose: The purpose was to describe patients? perceptions of preoperative information in connection to elective surgeries.

The purpose of this paper is to examine different attitudes regarding freedom of information and how libraries should fulfil their information-task represented by four organisations. The organisations are important in shaping the Swedish public libraries in different ways. The purpose is to examine in what ways their definition of information freedom may differ from one another and what that means in defining the public library. For the survey the qualitative textual analysis has been used for examining the documents and websites that are part of the debate about the public library and information freedom. We chose to interview representatives of four organisations that in different ways influence the shaping of the public library.

Abstract Title: ?Vi lever ocks? i samh?llet? ? En kvalitativ studie om ungas uppfattning av deras representation i traditionella medier och hur det p?verkar deras samh?llsengagemang Authors: Ella Gustafsson, Elin Gustavsson och Julia Stjernberg Level: Bachelor thesis in Journalism Term: HT 2024 Supervisor: Bengt Johansson Aim of thesis: The main purpose of this study is to investigate how upper secondary school students perceive their representation in traditional news media and how they perceive that this representation affects their civic engagement. Theoretical framework: To answer the questions of the study we have used three different theories. These theories are Iris Marion Young?s view of the deliberative theory of democracy, the theory of diversity by Denis McQuail, and Axel Honneth?s theory of recognition. Method: The method chosen for the study was qualitative conversational interviews with upper secondary school students from different study programs in Sweden. In the study, five conversational interviews with a total of 16 students were conducted.