The purpose of this study is to analyze how companies that sell financial services can reach people in the younger audience. The financial services that we refer to are regarding banking and insurance for private users, and with the younger audience we refer to people in the age of 18 to 25. We think that this is a valid and interesting issue to study because of the common thoughts that persons in this age are common users of Internet, social medias and new technology. The main question through our study has been; ?How a financial company can attract the younger generation, and support their creation of value?" Our research is based on a qualitative method.

Kindergarden - How can we create different synergies between different fields that they can benefit from each other? What different activities will suit the kindergarden? How will our perception of the kindergarden, of its need and function in society, change?In this Degree Project in Architecture I will be investigating the combination of the kindergarden together with a restaurant and a dance studio. I believe these activities will harmonize since they have overlapping benefits: We all eat, move and grow.With the new architectural activities in mind, I will further investigate the importance of the kindergarden as a part of society, more specifically our perception of what function it may, may not or could fill. I share the idea with a lot of authors, scientist that we are headed toward a society where children are kept too safe, thus minimising their chance to experience and learn to cope with a harsh reality when they grow up as adults. It's ok to get hurt to an extent, as long as they do not endanger their lives..

The society of today is largely dependent on electricity and the dependence does not show any signs of declining. Reliability of supply will become increasingly important in the future and it is therefore important to investigate factors affecting the failure rates in electrical components.Sweden was hit by several severe storms during the 00?s. As a result of this many overhead lines in forests were cablified. In urban areas underground cable systems have been the norm for many years.

The aim of this Masters thesis is to examine how identity formation is described in a few Swedish youth novels written in the 21^st century. We apply the theories of the psychiatrist Jan Ramström and the sociologist Anthony Giddens who both assume that identity is formed in relation to the environment. Ramström stresses that adults have an important role to play in the integration of the adolescents into the adult society. Giddens stresses that people in the late modernity are affected in their identity formations because of the loss of traditions. In order to find out how identity is formed, four main questions were constructed.

The aim of this study is to describe and analyze how adults who grew up in an exposed habitat experienced their upbringing and society's efforts and how it affected them in adult life. The method that we used was qualitative interviews. This method has given us a rich material, we believe. The results were analyzed by means of the theory we used and past research in the field. All of our respondents have in common that they were insecure in childhood.  And everyone has had negative consequences of their childhood into adulthood.

Children?s participation in their planning in health and social services is important. To make children?s needs more considered they need to be involved in the cision-making processes. Children have the ability to reflect.

Feminist initiative ? an idea analysis.On the fourth of April in the year 2005 Feministic initiative (Fi) was created, it was an main response to the slow changes in the Swedish society, which claimed to establish an equal society. Equality has become one of the major indicators of a contemporary democratic society. The Swedish government has long proclaimed to reach this goal, but even though Sweden currently lies in the front among the democratic societies, while you consider equality issues, especially between the sexes, there is still a lot that need to be done in the Swedish society. Feministic initiative began as an organization and established a political party and participated in the election during the year 2006, but failed to reach a place in the parliament.

The purpose of this thesis is to expose the political myth in the West about the ageing population seen as a threat against the welfare society. To do so I have described what a political myth is, and showed how it is presented in the most influential newspapers and organisations in the West. I have also presented alternative perspectives to the dominating view on the ageing population and it's impacts on welfare. In this way I have tried to point out that the subject has a political dimension. In the thesis last section I compare the message presented in the newspapers and the organisations with the characteristics of a political myth.

In a web environment the library and the librarian continue to function in their role as information provider even when the physical library is closed. Research question is to describe how and in what extent the public libraries websites are integrated in their daily activity and what the causes are for that. The empirical material consists of a survey of number of public libraries websites and qualitative interviews with responsible librarians. I have delimited the study by only investigating the websites of Gothenburg public libraries. In my survey of the websites I have studied four spheres; Services, Contact, Structure and General viewpoints.

The purpose of this Master thesis is to examine how college library managers perceive shelves of book reservation system in an integrity perspective. Privacy is an important part of everyday life in the society of today and according to some people, for example a former library lawyer in the Swedish Royal Library, these shelves conflicts with the Swedish law of Secrecy (Sekretesslagen 9 kap. 22 §). I am therefore interested in how they perceive this system: what weaknesses and strengths it has, why they implemented it, how they have interpreted this law. To answer this I have used a qualitative method called phenomenography and done interviews with five college library managers.

Today many sociologists speak about the modern world and the god and bad that it brings. In association to this discussion there is a tendency to speak about an increased individualization, a process that often also means more choices and possibilities. But in addition to this follows a big responsibility for how we choose to live our lives, since our choices not seldom also influences other people, both locally and globally. The aim of this essay is to investigate the importance of non-profit organizations with social direction in our Swedish welfare society and thereby also in a modern world where people's individual choices are becoming all more important. In order to answer my main issue I have implemented thirteen qualitative interviews, of which ten of the informers are from different non-profit organizations and three from different stately authorities.

In 2011, the new upper secondary school curriculum Lgy 11 set out to distinguish the characteristics of the two subjects Swedish and Swedish as a second language. This thesis analyzes the consequences, or rather the underlying premises for such a characterization with the contradictory ideologies of the multicultural society as a point of departure. Using theories of cultural and linguistic hegemony, the thesis applies an ideological critique to the comparative text analysis of the two curriculums. The aim is to reveal the underlying assumptions of the two student bases as representatives of the majority society and the minorities. The results show that the characterizations of the two subjects are dominantly made along the line of the multicultural experience versus linguistic and cultural heritage.

The main purpose of this essay is to investigate professional artists experience of the need and use of information in their creative work. I have collected the material through qualitative interviews with four professional artist working with different materials and techniques. One of the results of the study is that the artists first of all used information as a source of inspiration in their creative work. They gathered their information from various scources, for example; pictures, exhibitions, visual arts, books and novells, depending on what project they are working with. Other important information scources were colleges, especially for the technical information need.

The ordinary phone of today is not the same as it was 10 years ago. We still use them tomake phone calls and to send text messages, but the ordinary phone of today has muchmore uses, it is essentially a computer. To put into context to 10 years ago, it is a verypowerful computer, capable of processing wide array of information and presenting it tothe user. Nearly every single device today has a wireless connection, which makes everyuser connectable and able to use online services and internet at any time and place.This gives the user the possibility to integrate his or hers everyday actions with socialmedia and different search functions. Being able to search the internet for persons,restaurants, public transportation and a lot more is very useful to most.

The study deals with the beliefs that relatives of alcohol and drug dependent persons, and representatives from social services have to the various forms of support available for the relatives. Those who participate in the study points out that there are many people who have a need for support as a relative of an alcohol or drug addicted individual, but that there are circumstances that make them choose not to seek assistance. The study shows that the relatives can experience a reluctance to seek support from social services because of how the organization looks like. The study is qualitative, where the collection of the empiric material has consisted in six semi-structured interviews. Three of them have been with relatives of alcohol-or drug-dependent persons and three have been with social workers in various professions, whose work consists of helping both the relatives of people with alcohol and drug dependence as well as people who are dependent.