The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and they are more likely to let their purchase decision to be influenced by it. Women tend more to trust commercial sources.

AbstractDue to the success of the Populist Party Sverigedemokraterna in the Swedish election of 2006, the daily paper Sydsvenska Dagbladet published a number of columns written by well-known academics, writers and debaters. Their aim was to address the question of why this happened in the election and what it is in the Swedish society today that brought forward these trends. The first and the last word was given to the writer Fredrik Ekelund, and therefore the debate was named Ekelunddebatten.The debaters are fighting to present their view of the world as the only option when categorizing different societal groups and appointing themselves as group representatives. My aim is to unravel these different conceptions of the world and to do this I use the Dicourse Analysis as a method. I discuss the results with Critical Discourse Theory as a theoretical base and also from the view of the current societal discourses: the working class discourse, the multicultural discourse and the discourse of political correctness.I mainly observe four different conceptions of the world with different posing of problems.

The aim of this study was to analyze discursive patterns in publications and attitude researches on bullying published by The Swedish National Agency for Education. The focus was largely on whether there is a pattern in the narration of how teachers and pupils are portrayed as perpetrators in a situation where bullying occurs. The empirical material of the study was acquired by use of a qualitative method where publications published between the years of 2002 and 2014 were selected. Dictums concerning teachers and pupils as bullies have been compared and surveyed where differences in how they were depicted was the object of analysis. To enable such a study, Foucault's theories on discourse and power were applied on the empirical material in the analysis.The result shows that bullying in general almost always refers to the pupil as the perpetrator while teachers are under-represented in the same context.

This essay captures the process toward a democratic transition in South Africa and tempts on analyzing the efforts made by civil society before the negotiation with the government in the beginning of the 90´s. The method used is a case study.By applying the theory of Elisabeth Jean Wood about the importance of continued mobilization, I try to answer the question: to what extend did civil society influence the democratization process. The focus of the study lies on the years of intensified popular mobilization, from the start of the 80´s until the beginning of the 90´s.The results following this study shows that COSATU, Congress of South African Trade Unions) and ANC(African National Congress) played both a crucial role for the democratization process in South Africa. UDF, however played a role in the process, but not in the same significant way that COSATU and ANC..

I have in this thesis studied how guidelines for organizing information in a custom- made user interface could be made. Teletal is service with a special designed user interface were information is stored. The purpose of this study is to encourage a consistent organization, and management of information in a user interface. The methods used in this study are as follows ? qualitative interviews and two card-sorting tests, of which one was closed and the other open.

The aim of this paper is to study how school yoga in Östermalmsskolan is expressed in the texts consist of a notification to the Schools Inspectorate, an opinion to the Schools Inspectorate and a statement of the Schools Inspectorate. The method used for the investigation is a critical discourse analysis which study social and political processes in the society as created through language. The perspective of the critical discourse analysis is a social construction that considers that language is a social production created in a discursive way. It produces and reflects social process in the language. By using theories of different concepts such as yoga, religion, spirituality, non-denominational and freedom of religion, my aim is to investigate how yoga is expressed in the school inspectorate text.

Racial discrimination is a highly topical and burning issue, of special interest in working life. Most researchers agree on that discrimination is a problem in the Swedish labour market. To counteract the ongoing discrimination, a new Anti-Discrimination Act was founded in 1999. The Racial Discrimination Act although appears to be ineffective on the basis of legal usage. Of all the legal cases about racial discrimination in the labour market, there has only been one sentence of guilty stated by the Swedish Labour Court.

The regulations for energy consumption are consistently getting more and morestrict. This leads to a higher customer demand for energy analysis early in the buildingdesign process. Many building planners and architects use powerful modeling softwareto visualize their projects. These digital models contain sufficient information aboutthe building?s physical characteristics for reliable energy analysis.

We live in a world where the resources are not equally divided and that is why charity work is needed. The United Nations Children?s Fund, UNICEF, is a global organization that works for children?s human rights around the world. But perhaps even charity work, which´s often glorified in the society, need to be looked at from different directions. Research about intercultural education, globalization and charity shows that even good deeds can end up reproducing the problem that was supposed to be solved in the first place.

The aim of this Master's thesis is to compare the 6th and the 7th editions of the classification scheme of the Swedish classification system (SAB) to reveal which principles are used concerning the development of this system during the period 1985-1997. Guiding questions are: What kind of changes has been conducted? How do these changes relate to development of other general classification schemes and to theories concerning revision work? The results of the analysis show that possibilities to use synthesis have increased by an extension of use of geographic and chronological subdivisions. The classification scheme has also been easier to use by elimination of parallel subdivisions and regularization of the scheme. To maintain stability revision is performed on selected subclasses.

This paper will portray the differences and similarities that exist between students whoattended the Swedish School of Library and Information Science in Borås.The study is based upon quantitative information gathered from a survey which wasdistributed to first-year students in Borås in the auturnn term 1994. A total of 77 studentsresponded to the survey.We also do a comparative study of the students at all the library programs in Sweden.This is partially based on the findings by a thesis prior to this one by the authorsSvalstedt and Österdahl.We found that the students in Borås differ mainly in their personal histories and backgrounds.When it comes to their attitudes towards the profession and educationalmatters they are similar. Further we found the same to be true in our comparison of thelibrary programs in total..

This thesis is a discourse analysis of six rape trials, with the intention to analyze how the plaintiffs?? resistance is described. The overall aim is to investigate whether there are forms of resistance that the courts find more desirable and if there are any rules for how resistance should manifest itself. I will also investigate how the rape is itself described by the plaintiff and courts, respectively. I will analyze how this affects the understanding and attitude toward what has happened.

Crisis communication in today's society is an important element for organizations. Whether an organization makes it through a crisis, good or bad is largely based on their crisis communication work. Crisis communication is about how the organization works to repair or maintain the organization's external image, the image that society has about the organization. When a crisis occurs stakeholders lose confidence in the organization or change their mind about it.This case study is about exploring how a municipality handles crisis communication through the various phases of a crisis. The study is also to examine how the municipality communicates with its stakeholders in specific communication channels during a crisis.The case study makes use of theories circulating crisis communication, such as: theories of how crisis communication should be handled, how a crisis is recognized, the different phases of a crisis, the communication channels that can be used and who may be interested in an organization when a crisis reveals itself.

The HBTQ-society is not a homogeneous group; it contains a range of different sub-groups. QX is Sweden?s biggest magazine aimed at members of the HBTQ-society. The purpose of this study is to analyze if the magazine is more directed towards gay men or women ? both by examining how many men versus women appear in QX, but also by looking at the different ways in which the articles are more relevant to either men or women, such as by tone, language or choice of subjects.In this study, we have analyzed twelve issues of QX, from January 2012 to December 2012, in order to get the most current results as possible.

The management of information is a significant competitiveness in companies. Companies stored and save information every day, and it is very common to save de information in different sources. This makes de management of information complex. To mange, monitor and analyze the information, companies can use a system called Business Intelligence. BI system is an analytical system that extracts and converts data into useful information that helps employees to make informed decisions.