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1954 Uppsatser om Industry segmentation - Sida 15 av 131
When the Network Strategy Is Not Enough -The Case of European Full-Service Airlines
The 1990s were one of the most profitable periods for European airline companies, mainly because of development of world economy and increasing globalisation trends. However, towards the end of the decade, a global economic downturn, high oil prices and new forms of competition turned the industry towards troubled times. The European air-travel industry had to face and accept the new airline business concept, called low-cost or no-frill airlines. In these conditions, traditional airlines had to rethink their strategies and question the old business model. As a response to the competition, European traditional full-service airlines formed alliances or networks to expand the route network and to increase efficiency.
Bilden av Mörk och Ljus turism : En semiotisk analys av destinationsmarknadföring
In this essay we have been trying to get an understanding of what Swedish charter tourists cares for when they are going on vacation. The Tourism industry is a major field with a lot of winners, but it also comes with consequences. The purpose with this essay is to get an understanding of how aware the Swedish charter tourists is of these consequences. We would also like to get a perception of how the tourists themselves believe that their presence effects the locals at the destinations they are visiting (if they assume that they are). There are several different types of consequences that can appear in the context of tourism, but we have decided to focus on one kind.
Inventering av Maskinisten 6 och Valhall 2 på LEAX fastigheter i Köping enligt MIFO fas 1
This study is a degree project in environmental engineering at Mälardalens university. Its purpose has been to perform a risk assessment on whether or not any contaminations are present in the soil at two properties in Köping. The assessment was to be done accordingly to a method that has been set up by The Swedish Environmental Protection Agency (Naturvårdsverket). The method for investigation of contaminated sites is called MIFO. MIFO consists of two stages.
Är företagets lönsamhet och finansiella ställning avgörande för beslut beträffande företagets expansion?
Even if the main purpose is to decide if the companies profitability and
financial position is a determining factor for its growth, the purpose is to
determine if there are any differences between big and small companies in there
economical positions then they grow, in the selected industry.
This thesis is mainly a quantitative study. The selected industry for the study
is extraction of turf.
The financial measurement that most clearly differ the growing companies from
the not growing companies or the companies that didn?t change there amount of
employees was the returns of the companies own capital. It was also the returns
of the companies own capital there the main difference existed between the big
and the small companies.
Finansiell företagsvärdering med uppskattning av humankapital : En studie av värderingen på den svenska marknaden
The importance of human capital in firm valuation is something Huang and Wang points out in there paper from 2008. We expand Ohlson?s valuation model (1995) in line with Huang and Wang (2008) to enhance a market value that includes proxies for human capital. By using human capital based market value and one of Francis, Nanda and Olsson?s (2008) version of earnings quality, we create a value table which aim to sort for undervalued and overvalued companies during the economic upswing of 2003 to 2007 in the human capital line of business.
Marknadsföring via sociala medier : Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?
This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don?t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources, social media is a great addition to marketing since the technology around social media is relatively simple.
The Capital Structure Puzzle of SME's - Evidence from the Swedish Security Industry
The purpose of this thesis is to ascertain the main determinable factors of Swedish SMEs capital structure decisions and to investigate whether existing capital structure theories are applicable on Swedish SME financing. We have used panel data to run regressions of various capital structure determinants on three measures of capital structure; short- term debt, long-term debt and total debt. We found that growth opportunities, profitability and age are the most important capitalstructures determinants for our sample. Firm size shows a small explanatory result but the effective tax rate and the asset tangibility do not seem to explain the capital structure at all. Thematurity matching principle is considered significant..
Kommunicera mera! En kvantitativ studie om begreppet CSR och effekter av CSR-kommunikation på konsumenter inom konfektionsindustrin.
Companies in the apparel industry are becoming increasingly responsible with regards to the social and environmental issues related to textile production. Despite these tendencies, there are great insecurities surrounding the concept of CSR and the effects on consumers of CSR communication. There is currently no model for breaking the concept of CSR down into smaller elements, specific for the apparel industry. In the first part of this thesis, we create such a model, applicable in a consumer communication context. In the second part, we investigate the effects on consumer attitudes and intentions of communicating the different elements of CSR presented in the model.
Materiallogistik vid innerstadsprojekt : En fallstudie av ett innerstadsprojekt i förbättringssyfte av materialflödet
The construction industry is always looking for ways to make the work more efficient aswell as minimize the waste of money in general. At the same time the industry is showing alow awareness of logistics which has to increase in order to improve the industry in thesekind of questions. Projects located in the inner city have high demands on the logistic andthe handling of material due to the so often limited space for storages of the material. Dueto this the purpose of this report is true a case, study and analyze what kind of factors thereis to take into consideration during the materials way from the supplier to the workstationin a project located in the inner city. The data for the report was collected with the help of acase study, and in three different ways.
Vägen till produktionsanpassade arbetsinstruktioner
The purpose of this thesis was to investigate the need of working instructions in Derome Träteknik ?s industrial house-building factories. Furthermore we wanted to determine an appropriate way for developing working instructions adapted to the conditions in a certain production environment. In the construction industry today prefabricated building elements are frequently used. With this come repetitive work tasks that need to be carefully planned.
Strategiskt CSR-arbete i den svenska modebranschen - en studie av fyra företag
The concept Corporate Social Responsibility (CSR) describes a company's social and environmental work. More and more companies have embraced the concept of CSR and for some businesses, it has become equally important to present its efforts within CSR as to present its latest profits.The purpose of this essay is to establish an overall picture of a company's CSR efforts and to discuss the potential conflict between CSR and the aim for profit We investigate how businesses can improve their CSR effort so that it contributes to a positive development for the society while still creating economic value for the company. The study is based on a qualitative study of four Swedish companies in the fashion industry: Kappahl, Gina Tricot, Åhlens and Indiska. The results show that according to the theoretical framework, the four companies do not reach a complete strategic approach to CSR. To achieve this it is necessary for the companies to change their current CSR-activities..
Manlighet på burk - En kvalitativ studie om relationer och konsumentbarriärer inom kategorin manlig hudvård
The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.
Utvecklandet av en portabel solcellsmodul i miniformat lämpad för Nordiska klimatförhållanden : Teoretiska, praktiska och beräkningsmässiga analyser
The construction industry is always looking for ways to make the work more efficient aswell as minimize the waste of money in general. At the same time the industry is showing alow awareness of logistics which has to increase in order to improve the industry in thesekind of questions. Projects located in the inner city have high demands on the logistic andthe handling of material due to the so often limited space for storages of the material. Dueto this the purpose of this report is true a case, study and analyze what kind of factors thereis to take into consideration during the materials way from the supplier to the workstationin a project located in the inner city. The data for the report was collected with the help of acase study, and in three different ways.
Energikartläggning hos RostiGP i Gislaved
In today?s modern age, energy consumption has become a major issue, both from an environmental viewpoint and cost perspective. Because of a rapid technologic change and increased costs of production of electricity, the demand to develop effective methods for energy efficiency industries have grown.The electricity-intensive industries, such as plastic industry, the demand to reduce energy consumption has grown significantly over the past 10 years, which have led to the development of different methods to determine and locate energy-consuming parts in the industry. This also means being able to prioritize and organize activities in the industry.In this study the measurements of voltage, current, power and PF performance on injection molding machines (K-TEC 275 form Ferromatik Milacron in Germany) with a focus to locate, within a machine, various measures that could improve energy use in the plastics industry, in this case RostiGP in Gislaved. These measurements have been carried out with the help of a power quality clamp meter to carry out time logs of the machines for some time during normal word rate.
Low-Skilled Employee RetentionPractices in the Fast Food Industry : A study of retention practices within the Verhage FastFood franchise
Employee turnover can cost an organization a significant amount of money. In addition, retention of employees can beneficial towards to an organization as it e.g. allows to save costs related torecruitment and training of new employees. The fast food industry is recognized as an industry which employs low-skilled employees and is especially in the United States known to be prone to high employee turnover. With regards to Europe, only little information is available in the field of low-skilled employee retention in the fast food industry.