The purpose of this thesis is to investigate Industrial branding, which as a relatively new concept, both for practioners as well as academia, comprises a less explored application of the brand concept. The theoretical background of the study consists of marketing theory concerning the brand concept, and theory concerning Industrial marketing. The empirical foundation consists of case studies of four Industrial companies, based on interviews with representatives from the companies. All four companies have engaged in activities which they themselves see as Industrial branding. Initially, the study sets out to determine the occurence of Industrial branding, according to this study?s definition, and continues to tentatively explore the implications of branding in an Industrial context.

In Industrial control systems PID-control remains the prevalent strategy, also for processes that would benefit from model based control. The purpose of this thesis is to evaluate whether model based control can be readily implemented in an Industrial control system. To this end a simulated surge tank with a simulated Industrial control system is studied. For evaluation two scenarios with specified objectives are selected.Following a review of LQR and versions of MPC, Predictive Functional Control (PFC) is considered the most suitable for implementation. PFC is a form of MPC developed with Industrial applications in mind and therefore has several advantages for implementation in an Industrial control system.

This essay deals with the Industrial past, present and future and begins with the impact and importance the Industrial revolution has had on us humans, socially, economically and structurally. Today's society has developed from Industrial production of goods to the production of services but the Industrial sites remains. The essay examines issues concerning the protection of the Industrial environment, their status as a cultural heritage, what is done with our Industrial heritage and the opportunities it has for the future. Malmö has a great Industrial history and now one of the cities oldest Industrial sites, the north of Sorgenfri, will be transformed. The essay compares the plan with guidelines for future development from the Town Building Office with an antiquarian investigation for the same area.

This study focuses the development on the protection of landscapes with old industries and how it nowadays is appreciated by the inhabitants. The overall aim of this study is to increase the knowledge about how the so called Industrial landscape in Norrköping became a cultural heritage that the citizens want to protect. The study also aims to investigate the citizens´ knowledge about the Industrial landscape in Norrköping, and what value they think that the place possesses. Data was collected by an information research and six qualitative interviews. The interviews where analysed by qualitative methods techniques.

This paper argues that the food industry in general and the one taking place in Scania in particular, are disregarded in the official management of Industrial preservation carried out in Sweden today. Despite the articulated ambition of a cultural heritage that as many as possible could identify with, the practice tend to create an Industrial heritage based on stereotype ideas about the landscape in Sweden and the characteristics of industry. The way the open land of Scania differs from the traditional image of the appearance of Sweden, is used as one possible way to explain why the food industries of Scania are overseen in the management of Industrial heritage. It is also argued that the high number of female employees might bee a reason why the food industries in general are given low priority in the practice of cultural heritage. By putting the Findus pea industry and the cultivated landscape that provides the factory with primary products against the official criteria for Industrial memories, it is examined what values for preservation the food industry contain..

AssiDomän Frövi board mill has in cooperation with students from Graphic Technologyat the University of Dalarna a degree project that involves developing package solutionsin carton material from AssiDomän Frövi. This year the basic condition was to use theweights 270g/m2, 300g/m2 and 330g/m2 and choose between Frövi Bright, Frövi Lightand Frövi Carry.The packages were supposed to be in the segments Industrial products,chocolate/sweets and beauty products/cosmetics. Two packages were produced in thesegments Industrial products and beauty products/cosmetics.The first package, produced in the Industrial segment, contains textile color and templatesand the second package is a gift package and contains nail polish.The investigation part of the project deals with how the packages today are fit forrheumatics in opening purpose..

This thesis introduces Kongjian Yu?s design approach in terms of Industrial heritage conservation in connection to transformation and urban design. The approach is examined respectively on two cases from China and USA. The thesis give a brief introduction to current achievement in conservation research and general profile of Industrial conservation practice. Based on case and theory study, Yu?s design approach is carefully applied to an Industrial area Nyhamnen in Malmö and a design proposal is produced.

In this thesis the subject innovation and the change of meaning is in focus. The purpose of the study is to present a new dimension of innovation as a change of meaning together with the cases we?ve studied. It is discussed throughout the article if theories of perception and association can affect the organization and its ability to create meaning-changing innovations. The Industrial robotics is a market in need of, perhaps, if not other markets but of finding new ground that results in the change of meaning.

The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

The purpose of this thesis was to examine how the build-up of customer relations can be characterized at the end of the Industrial selling process and how companies engage their cross-functional selling teams into this relationship building effort. Through a case study of Omega, a multinational company engaged in the selling of products of an Industrial character, it was revealed that the build-up and maintaining of the customer relationship is of acute importance, as it presents the company with a window of opportunities. Through its relationship with the customer the company can be able to sell other products, which are related to the original purchase made by the customer. For the company?s competitors the established relationship might also serve as a barrier when attempting to enter the market or increase market share.

En historisk fallstudie om strukturförändringar i Matsushita Electric Industrial Co, Ltd under 1933- 2003..

When constructing an Industrial- or hall building, the most common framework materials thatis used are wood, steel or concrete. Due to an assignment from Byggnadstekniska Byrån ABhas a document been created that makes it possible to investigate how the final costs is af-fected by gapes in between elements and which used foundation. And this with steel as thematerial. The purpose with this essay is to investigate which is the most well fitted materialwhen constructing an Industrial- or hall building wood, steel or concrete. Information aboutthe different materials has been collected by litterateurs and by different internet pages.

Today, there are few industries left in our cities. Industrial areas thatare located in urban settings close to water or city centers are oftenreplaced by housing. In my thesis I want to explore how such Industrialsite located in an urban setting can be transformed into anIndustrial park where the Industrial structures are saved. By approachingthis type of environment in a positive manner, I wish tohighlight the potential aesthetic and functional value in the existingIndustrial structure. Through the transformation and design of anexisting Industrial site I will convey the previous use and history ofthe place.The wastewater treatment plant, Kungsängsverket, is located in thedistrict of Kungsängen in the southern part of Uppsala.

Rooted in Industrial Ecology (IE) theory, this report evaluates how urban agricultural concepts and techniques, can contribute to improved ecological sustainability within the inner city boundaries of Stockholm. An overarching literary study as well as an interview was carried out, resulting in a qualitative analysis followed by suggestions for practical implementations. A substantial convergence was found between the eco-restructuring objectives of IE and the principal motives for urban agriculture. Consequently, eco-restructuring objectives are found in varying degrees in the presented urban agricultural techniques. Industrial symbioses, permaculture and combinations of urban agricultural techniques are tools which are capable of corresponding adequately to the diversity of urban settings.

I chose to do this work because I believe that today?s Industrial designprofessionals lack in their task of creating aesthetic experiences and aestheticdiversity.With my work, I want to question why the majority of today?s technical, massproducedeveryday products have such a similar design expression, andwhy alternatives are so few. Most of all, I take a critical attitude to today?sstereotypical Industrial design aesthetics that I would describe as technical,masculine, and unnecessarily complex.I have designed a number of products that show alternative aesthetics in thissegment and as such I have chosen the vacuum cleaner. The idea is that mydesign will serve as an eye opener and demonstrate that there are alternativesto today?s homogeneous market.The result is three vacuum cleaners claiming three alternatives to currentofferings.