Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

This master's thesis focuses on the development of a strategy for aninformation service in the area of digitization of cultural heritage andresearch, with a web based platform as implementation of the strategy. Viathe platform, digital collections and research are presented and shared.Services around the platform are provided. Support activities comprise thewhole chain of digitization, from digitization to archival of the digitizedobjects. The information service aims for a new approach to combine ICT andestablished research; research and industrial practice were combined andcooperation of participants from various backgrounds was enabled. Thestrategy and organization of such information service was described using a?quality management system?, standard ISO 9001.

Meningen med denna uppsats är att ge läsaren en förståelse för hur skivbranschen använder sig utav Internet vid marknadsföring och produktlansering, detta har lett till att vi valt att undersöka hur skivbranschen använder sig utan Internet som ett marknadsförings- och produktlanseringsverktyg. En fallstudie har gjorts på två Svenska Independent Skivbolag i syfte att redogöra för hur de använder sig av Internet inom vårt forskningsområde. Studien visade att våra fallstudieobjekt använder Internet som ett komplement och inte som ett substitut för de andra marknadsföringsaktiviteter som de använder sig utav..

The objective with the study was to evaluate what key persons at LFV Group (Luftfartsverket) think about-presented core values and their implementation within the company. Another objective of the study was to describe and compare the process of implementation of core values and how this affects organization culture at two selected reference companies. A qualitative method was applied in the form of semi-structured interviews with key persons at Luftfartsverket and the other reference companies.As the result a four-step program is proposed to describe the implementation process of core values: presentation, introduction, realization and follow-up. Within the implementation process it is possible to distinguish another process, which is based on core values, - introduction of new employees. The implementation of core values has contributed towards the development of the organizational culture as well as creating a successful company governed by core values..

In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.

Syftet är att förklara hur köpbeteendet i Sverige påverkas av sociala medier samt hur det skiljer sig mellan demografiska faktorer. Studien genomfördes med en enkätundersökning utförd på svenska konsumenter. Slutsatsen är att de demografiska faktorerna har mycket liten påverkan på köpprocessen på sociala medier för svenska konsumenter. Vad som hade mer inverkan var beroende på hur konsumenten använde sociala medier..

AbstractA continuous improvement of products and production is an important goal for a modern industrial company. A small engineering group located in Sweden came in touch with the authors of this report during the spring semester of 2014. The aim of this report is, as part of the group´s ambition of improvement, to analyse ways in which the quality of component casted parts can be verified. Non-destructive testing (NDT), and methods to use it for quality control, is the main focus of this report. However, fields such as material standards, component casting and quality engineering are analysed as well.

Sewer trenches usually contain material with a higher hydraulic conductivity then the adjacent soil. Thus they can serve as paths of preferential flow in a polluted area. Wastewater from factories can also leak from wastewater pipes and pollute the soil in the sewer trenches.The purpose of this project was to investigate pollutions in sewer trenches and in sewer pipes in the industrial area of Köpmanholmen, 20 km south of Örnsköldsvik in the north of Sweden. To make an estimation concerning the potential of transport of pollutions in sewer trenches, hydrological calculations were performed.Leakage to any greater extent did not seem to be a problem in the area. This is the case both for the concrete and the wooden pipes that have served as factory wastewater pipes.

The main purpose of this master thesis is to identify guidelines for a sustainable production that can provide useful information concerning the establishment of a biodiesel production. These guidelines concern the surrounding production environment, such as infrastructures and industries.The thesis is based on theoretical grounds surrounding industrial symbiosis, biodiesel production and how sustainable development should be designed. A study of an already established producer in a similar business area has been used to provide a picture of similar projects. The thesis has with the supervisor's consent focused on the production conditions that are affected by location.The production conditions selected are heating, raw material market, residual and sustainable profile. These are then evaluated through an Excel-based sensitivity analysis.

Bakgrund: Friskis&Svettis (F&S) förslog olika uppsatsämnen till studenter som läser ekonomprogrammet på Högskolan i Gävle. Eftersom att jag motionerar mycket och är intresserad av marknadsföring bestämde jag mig att skriva om barfotamarknadsföring på F&S i Gävle.Syfte: Syftet med denna uppsats är identifiera medel som tjänsteorganisationer kan använda för att marknadsföra sig, trots att man har mycket begränsad ekonomi (barfotamarknadsföring).Metod: För att skaffa information om barfotamarknadsföring och på vilka sätt detta kan ske, började jag med att göra en litteraturstudie. Jag läste böcker om marknadsföring och media. Informationen som finns under rubrikerna Friskis&Svettis, lokala tidningar och begreppsdefinitioner har jag hämtat från Internetkällor. Information om F&S i Gävle fick jag av min handledare.

The purpose of this study was to obtain an understanding of how the employees at LFV Group Swedish Airports and Air Navigation Services (Luftfartsverket) manage to combine work and family, and put this in relation to the concepts of employer of choice and socially sustainable development. Qualitative interviews were carried out with 23 randomly selected participants at the three largest places of work within the organisation. The results showed that the combination of work and family mostly could be managed but that factors like high workload and feelings of stress affected the participants in a negative way. The main measures facilitating the combination of work and family were shorter working hours and support with domestic chores. LFV can partly be considered an employer of choice when it comes to family friendly benefits but changes could be made for further improvement.

Viklund, J. & Älgamo, D. (2011).Fysisk aktivitet och idrott för vuxna individer i Västerbottens län ? möjligheter och utmaningar för en framtida aktivitetskatalog. (Physical activity and sports for adults in the county of Västerbotten ? opportunities and challenges for a future activity directory).

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

Den här rapporten är en sammanställning av ett gestaltningsarbete där ett bostadshus i 5 våningar projekterats fram. Huset i fråga har anpassats till att kunna byggas med prefabricerade volymelement och enbart i stommaterialet trä. Prefabricerade volymelement är färdigbyggda rumsenheter, tillverkade på fabrik. Dessa kan vara så pass färdigställda att de levereras till en byggarbetsplats med färdig fasad och fast inredning. Eftersom arbetet baserats på volymelementsbyggande, har projektering skett efter de villkor och den byggteknik som då tillämpas.

På modemarknaden råder idag en stor konkurrens och det blir allt svårare att differentiera sitt företag. Ett ökat mediebrus distraherar kontinuerligt det budskap företaget vill sända ut till kundgruppen. Idag tvingas företagen ta ett allt större socialt ansvar främst av kommersiella skäl. Miljöengagemanget blir allt större och framför allt attityden och beteendet hos konsumenterna leder till en annan slags konsumtion eller rent av till en ny trend. Utifrån problematiseringen har vi undersökt, beskrivit samt analyserat marknadsförings-strategin av en kedjeägd- respektive en privatägd butik.