The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

Sweden was transformed to a democratic industrial society in the late 19th century. Political influence had been bound to the four estates, nobles, clergy, burghers and farmers. The reforms of the 1860s moved Sweden towards political democracy with universal suffrage. At the national level a two-chamber parliament was established in 1866. Political power should now be a function of economic status.

This study focuses on the Nordic model of Extended Collective Licenses (ECL) and how this model can be used in the process of digitalising and publishing archival material such as photos, letters, maps or films. The question that this study aims to deal with is what advantages, and disadvantages, there are for archives and copyright holders when an ECL is being used. To help answering this question the ?theory of the knowledge commons? has been applied. The research question has been answered through a text analysis based on legal texts including Swedish law.

This paper intends to examine how parents think and reflect on gender issues when they borrow books for their children at the library. The theory applied is Yvonne Hirdman?s theory of a gender system. A questionnaire was made available at the Children's department of Uppsala City Library in February, 2010. The material was compiled and analyzed with the intention to try to detect trends, patterns and themes, rather than statistics and hard data.Parents in the study perceive themselves as gender-conscious.

The following report comprises my bachelor´s thesis in Industrial design, 30 hp. It is executed in collaboration with Bonum senior housing, who has been the client and assignment- maker of this project.The goal was to design a bench for their entrances, which could represent not only the needs of the target group but also Bonum as a trademark. The work is done with great care for both human kind and the environment, with sustainability as beacon.The design process has been followed.Initially, you will find the definition of a bench for entrances, the framework including inclusive as well as sustainable design, a function- and market analysis followed by the inspiration part of the project. Getting to know the target group and their specific needs has been essential for this work.Investigations about what senior house living and senior products are and what the target group thinks and feels, has been done. As a result, two ?personas? has been developed.With the help of a purposely chosen group of people, surveys and ergonomic studies has been executed, as well as prototype-testing.The fact-finding has formed the stable and unavoidable foundation of this project, which later on gets more creative and idea based.

What are the basic thoughts formulated in the Heraclitean fragments? A cosmology, a philosophy of nature, the idea that all can be reduced to a single substance? There is always a risk that Heraclitus is fitted into a thought pattern he doesn?t belong to, if we ? from our present horizon ? focus on continuity in an attempt to frame his thinking as part of an overall progress, running from the so-called pre-Socratics to Aristotle, in the history of philosophy. If we picture the dawn of Western civilization as an early development of scientific thinking, built on a gradual and continuous growth of knowledge, we will easily go astray as we try to discover the Greek origins of philosophy. Assuming, for example, that the readings of Heraclitus as a natural philosopher have come to a dead end, can we approach the fragments from a different angle?The aim of this paper is not to give a systematized reading of all the remaining fragments of Heraclitus, but neither to necessarily contradict the various interpretations that emphasise how these shattered remains reflect a coherent philosophy.

AbstractThe development of new economies from the industrial revolution to the information society of today has led to an increase in goods, services and information technology. It has also affected the way that organizations are formed and shown that organizations transform more and more into networks. This has left an impact on the concept of marketing and an increase in the handling of internal relations within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new perspective.This study focuses on a description of relations marketing in medium - sized advertising agencies. The advertising business has a long history of close customer relations and advertising agencies strongly depend on new customers.

Cultivable land is a limited resource and agriculture contributes to some of the most serious environmental problems facing the planet like, global warming, eutrophication and loss of biodiversity. The specialized, industrial agriculture with monoculture and extensive input of external energy, commercial fertilizer, and chemical pesticides are all essentially unsustainable. An adaptation to other methods of production is necessary to preserve the environment for future generations. The aim of this study is to describe the factors that distinguish sustainable from unsustainable agriculture. The results will be used to examine if and how the European Union (EU) works in order to create a more sustainable agricultural industry and to analyze the preconditions for such development.

?Death in the pot.? The Fruit and Vegetable Preserving industry in East Scania during the 20th century A Company History. At the end of the twentieth century, only one of the six companies previously active in the Fruit and Vegetable Preserving Industry in East Scania survived as an independent company: Kiviks Musterier AB. Actual production remains at two sites only. The aim of this study is to determine the reasons for this development. The companies included in the investigation are AB Bjäre industrier, Gustaf Bong AB, Kiviks Musterier AB, AB Ruuthsbo konservindustrier, Th.

What are the basic thoughts formulated in the Heraclitean fragments? A cosmology, a philosophy of nature, the idea that all can be reduced to a single substance? There is always a risk that Heraclitus is fitted into a thought pattern he doesn?t belong to, if we ? from our present horizon ? focus on continuity in an attempt to frame his thinking as part of an overall progress, running from the so-called pre-Socratics to Aristotle, in the history of philosophy. If we picture the dawn of Western civilization as an early development of scientific thinking, built on a gradual and continuous growth of knowledge, we will easily go astray as we try to discover the Greek origins of philosophy. Assuming, for example, that the readings of Heraclitus as a natural philosopher have come to a dead end, can we approach the fragments from a different angle?The aim of this paper is not to give a systematized reading of all the remaining fragments of Heraclitus, but neither to necessarily contradict the various interpretations that emphasise how these shattered remains reflect a coherent philosophy.

The last century, forest fires have decreased in frequency due to efficient fire-suppression along with the growth of the industrial forestry. Since 1990, fire has been reintroduced under controlled forms to recreate burnt habitats. Many species that are dependent on, or benefits from, forest fires have increased since fire was reintroduced. The importance of connectivity is often addressed in ecological research. This is particularly important for species dependent on short-lived habitats such as burnt forests.

In today?s society, there are many people who suffer from physical pains due to their work situation. To work sitting down by a desk long hours every day is quite normal but this is a problem. People that sit down and work in the same position all day long the whole week will eventually be affected by long-term work injuries.Large multinational companies around the world offer a customer service where they serve customers who have experienced a problem with that company?s products or services.

Volvo Penta has been producing boat engines since 1907 and are world leading in this seg­ment. They have today an extended range and also sell industrial power stations. Quality, safe­ty and environmental care are three core values for Volvo and together they strive to give their customers the right product with the right quality.Volvo has developed a production system named Volvo Production System, VPS, and one of the pillars is continuous improvements. Within this pillar you can find value stream map­ping, which is used to analyze the value stream through the process. This tool gives a wide perspective and helps to keep focus on the entire process instead of just parts of it.Volvo Penta in Vara has earlier done value stream mapping but without good results since they didn?t take set-up times and imbalances in account.

Högbytorp is Ragn-Sells? largest waste facility and it is located north of Stockholm. There is an old landfill still in use, but at the end of this year it will be closed. The waste deposited on the landfill can, through decomposition, give rise to a large amount of methane gas, which is an energy rich gas that can be used for heat and electricity production. To receive a relatively large amount of gas, the decomposition requires a high moisture content in the waste.

This study was conducted on behalf of SCA forest AB, Västerbottens forest administration. Timber procurement from non-industrial private forest owners has become an increasingly important part of SCA:s wood supply. The objectives of this study was to report the current forest conditions in the private forests in the county of Västerbotten, analyse the potential for procurement of wood from private forest owners, and provide a basis for decisions on future strategies for timber procurement from private owners.Material and data have been collected from different sources, mainly from Swedish National Forest Inventory and SKA-VB08. This material was the basis for the analysis and calculations performed with the Heureka application PlanWise. This study area was divided into six different analytical areas (Coastal south, Coastal middle, Lycksele, Inland south, Inland north, Skellefteå), where each area of analysis is represented by a number of municipalities.In this study, two scenarios were specified; one describing the current forest management with current harvesting levels and the effects of these assumptions, the second to illuminate what potential there is for future timber harvesting.