This study aims at contributing to the studies of political implementation. The theory of implementation claims that local implementation that meets the demands of national policies is close to none existing. By examining the implementation of industrial policy in two Swedish municipalities that differs in location, prosperity and political believes I am putting the theory to the test. If the test were to show that the implementation is rather well executed in these two cases, where the risk of failure is great, the questions about whether the theory is valid or not will rise.By interviewing the two local government employees in charge of the work with industrial policy, and studying their strategic documents I got my answers. This by looking at their work but also their attitudes towards the national policy in terms of understanding the policy, being able to work with it, and wanting to work with it.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. Today, older women have difficulties finding clothes with right fit, style and personal taste. They would gratefully accept a brand, they felt were aimed for them. The purpose of this study is to give new ideas to companies in the fashion industry, how to reach this target group, but also be a contributing reason for older women to see the market opening for them.

Syfte: Syftet med uppsatsen är att genom empiri se vilka faktorer som är av central betydelse i konsumentens köpbeslutsprocess och samtidigt pröva riktigheten hos de förpackningsteorierna vi valt som teoretisk referensram.Metod: Empirin samlades in genom en kvalitativ metod bestående av djupintervjuer med konsumenter som köper lågengagemangsprodukten spaghetti.Teoretiska perspektiv: Teorikapitlet strävar efter att ge en bild av några marknadsföringsbegrepp och förpackningen och dess olika element. Till sist presenteras två modeller som ligger till grund för undersökningen.Empirisk analys: Empiri består av tolv stycken djupintervjuer med konsumenter som köper spaghetti. Dessa har sedan tolkats och analyserats utifrån modellen om köpbeslutsprocessen, som är uppbyggd av teorierna.Slutsatser: Slutsatserna är att faktorn information är av centralbetydelse för konsumenten i sitt köpbeslut och ur den teoretiska grund som finns i uppsatsen, kan inte alla teorier ges riktighet. Av undersökningen framkom det också att graden av engagemang i köpbeslutsprocessen har ökat. Enligt konsumenterna ska en optimal förpackning vara återförslutningsbar, vara större och ha refill funktion samt ha en tydlig innehållsdeklaration på svenska.

To be able to provide the growing human population with food, the productivity of the animals as well as land use needs to be improved and intensified. Hence, understanding the behavior of animals is crucial both for animal welfare and productivity as well as the management of the cattle. There are many factors affecting the grazing behavior of cattle in tropical conditions, such as human-animal interactions, herd management, breed, season and temperature. The purpose of this study was to investigate the grazing behavior of two tropical cattle breeds, Ankole and Boran cattle. Kenyan Boran belongs to a zebu type of cattle and is preferred to many other breeds due to the higher productive and reproductive capacity and adaptability to tropical conditions.

The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

Today?s housing system for laying hens has limitations for the hens natural behavior. Despite the current law of prevention of cruelty to animals, this might implicate health problems for the hens. This degree project is aiming to improve the situation for laying hens in cage-systems. The aim with our project is to bring forward a draft of a cage that improves the welfare of laying hens.

Foreseeing future changes in economic activity is of up most importance to a wide array of actors. The time lag in the presentation of official GDP statistics means that to somewhat accurately capture a tendency of where the business cycle is heading one need turn to qualitative sentiment indicators such as Purchasing Managers? Index (PMI) and official sentiment indicators for valuable clues. This thesis uses in-sample and out-of-sample methods to evaluate how well PMI and official Business Tendency Surveys (BTS) in Sweden and Denmark fair against the year-on-year growth rate of industrial production. Moreover, various Swedish regional sentiment indicators get examined and a case study of the indicator for the Öresund region is performed.

The level of neonate mortality in a free ranging fallow deer (Dama dama) population at the Koberg estate in south western Sweden was investigated using radio-tracking techniques. During this study a total of 36 fawns (17 ?, 19 ?) were captured and marked with vhf or gps radio collars; 12 fawns in 2008 and 24 fawns in 2009. The neonate mortality calculated by the Kaplan-Meier method was 23.6 % and the mortality caused by predation was low, since only 1 of 8 non-surviving fawns died from predation by red fox (Vulpes vulpes). The spatial behavior of the fallow deer neonates were examined at two different levels i.e.

There are several factors influencing the profitability of production with sheep. Two of the most important factors are ewe fertility and lamb survival. Also growth capacity of the lambs is important. This paper aims to review correlations between the ewe?s fertility and maternal behavior and lamb survival.

Traditionellt utvärderas effekter av kognitiv träning med objektiva prestationsmått. Syftet med uppsatsen var att undersöka självskattad exekutiv funktion som ett alternativt mått för att utvärdera effekter av kognitiv träning. Som utfallsmått valdes The behavior rating inventory of executive functioning - self report (BRIEF-SR). Vidare användes blandad design med för- och eftermätning samt tre oberoende grupper. Gymnasieelever (n = 63) delades in i; aktiv träningsgrupp, aktiv placebogrupp och passiv kontrollgrupp.

The aim of this bachelor thesis is to describe in part the public library users?process when deciding which books to borrow. Focus is on the library users?experience of the process and how literature exposure can support them intheir choice of book. This study seeks to find out to what extent choices arespontaneously made at the library, which elements of exposure that the userfinds helpful in the process and which factors usually influence the user infinding new things to read.The data was gathered through 100 structured interviews with public libraryusers.

The purpose of this essay is to examine how girls groups, particularly in school, can help girls with feelings of stress and pressure they can experience in their everyday life. We also want to examine how girls groups can be used, and explain why they should be held in school and not only in other organizations. The information we?ve gathered comes from books and websites that cover the subject. In addition to this, we?ve also handed out surveys and implemented interviews with both younger girls with girls groups experience, a teacher and a youth recreation leader. The theoretical aspect of this essay stems from two different theories: Labeling theory and Strain theory.

AbstractMI stands for Motivational Interviewing, the Swedish translation of MI is Motiverande Samtal. Adolescence is a period in life when challenges are encountered and pivotal choices are being made. It is during this period adolescents form their lifestyle, which have an impact for their health for the rest of their life. MI has shown to be an effective and appropriate method for school nurses within school health care, to utilize in approaching by adolescents with risk behavior. This is because it gives adolescence to take responsibility and empowers them to make decisions regarding lifestyle-changes.

AbstractMI stands for Motivational Interviewing, the Swedish translation of MI is Motiverande Samtal. Adolescence is a period in life when challenges are encountered and pivotal choices are being made. It is during this period adolescents form their lifestyle, which have an impact for their health for the rest of their life. MI has shown to be an effective and appropriate method for school nurses within school health care, to utilize in approaching by adolescents with risk behavior. This is because it gives adolescence to take responsibility and empowers them to make decisions regarding lifestyle-changes.