The purpose of this study is to examine if the experience of whale watching can lead to increased knowledge of environmental problems. We also want to find out whether increased knowledge in turn could lead to changing environmental attitudes and behaviors. The theoretical framework consists of theories about sustainable tourism, ecotourism and responsible environmental behavior. The paper also has a section where previous research on ecotourism impacts on behavior and attitudes is discussed and subsequently addressed in the analysis section.Data has been collected through a case study where seven semi-structured interviews were conducted with individuals who participated in whale watching. The results show that all respondents had greater knowledge of whales by their experiences, the degree of knowledge was due to respondents' prior knowledge.

The purpose of this study is to analyze how customer oriented businesses can use loyalty programs to create loyalty and how loyalty can be increased. We have in this study chosen to refer loyalty program to the loyalty program that belong to the company Jula AB. Our study is written in a qualitative method. In our method, we chose to interview people in Jula organization to get a business perspective to our study. We have also chosen to assemble a focus group of Jula-club members to also get a customer perspective on the subject.

The purpose of this essay was to explore how the concept of gender identity is constructed, by doing a discourse analysis of texts from two different perspective discussing intersexuals, and to define the areas where the discourses doesn't agree. The two perspectives were; feminist- and medical perspective.How are sex/gender identity constructed in the chosen articles?What themes can be seen in the discourses?My method was discourse analysis. A discourse can be described as a way of talking about and understanding a part of the world. The analytics task is to define the discourses, which the world is constructed by.The areas of conflicts have been found.

The study deals with the causes of unjustified differences in pay between women and men in the banking sector. The purpose of this paper has been to examine how a gender project implemented in the private banking organizations from a gender-and implementation perspective. The aim of the project examined is to even unjustified differences in pay between men and women in the banking and finance sector. The main issues are: ? How has the project been implemented and what are the real and perceived results? ? How can the opportunities and barriers to successful implementation course with emphasis on gender? The method used is a qualitative study, where the empirical material consisted of focus group interviews.

The purpose of my study is to investigate teacher?s perceptions of their mission in the preschool class, and how they work to promote children?s written language development. What methods and working methods they use to awaken curiosity and motivate children to read and write. I am using the qualitative research method to get answers to my questions. I have made four qualitative interviews with four teachers in preschool classes from different schools.My questions are:What conceptions does teachers have about their mission in a preschool class?What different methods and approaches does teachers use to stimulate and wake children?s curiosity for reading and writing development?The theoretical basis for my study is the socio-cultural perspective, where learning occurs in interaction.

Vår undersökning behandlar läsinlärning och läsförståelse. Utifrån ett pedagog- och elevperspektiv har vi undersökt begreppet läsförståelse, vad det innebär att kunna läsa och förstå text, vilka förutsättningar det kräver och hur lärandet sker kring detta. Vi har som utgångspunkt för vår undersökning använt oss av olika forskningsperspektiv på läsinlärning samt berört olika läsinlärningsmetoder. Genom kvalitativa intervjuer med pedagoger och elever har vi undersökt deras uppfattningar om hur man lär sig läsa och vad detta innebär för läsförståelsen. Resultaten har gett oss en insikt i att pedagogen bör vara lyhörd och stödja eleven genom olika verktyg, för att hjälpa eleven i läsutvecklingen.

I olika perioder har ämnet våld inom psykiatrin lyfts fram i media, ofta i samband med att ett våldsdåd har begåtts av en ?våldsam psykpatient?. Varken i media eller i den tidigare forskningen är det vanligt att ämnet blir belyst ur ett patientperspektiv. Denna kvalitativa studie försöker fånga ett inifrån-perspektiv och tar sin ansats i att försöka beskriva vad som kan leda fram till att det uppstår konflikt- och våldssituationer på en sluten psykiatrisk avdelning. Studien har genomförts med hjälp av samtal med sju personer med erfarenhet av våld under sin vistelse på en sluten avdelning.

The aim for this thesis is to illuminate expectations and conceptions of senior housing from an individual perspective of seniors and how senior housing is put in relation to the process of ageing. Safety, community and accessibility are main notions for the seniors and therefore also in this essay. The method used for writing, analysing and interviewing is Grounded theory, with basis from social constructionism. Theoretical background comes from theories developed in social gerontology and gerotranscendence. These theories helps to give perspective to the analysis of the interviews.

This essay examines whether, and if so to which extent, the project Export MatureDestination in the Biosphere Reserve Vänerskärgården with Kinnekulle can combine the goalof the tourism industry, i.e. to double tourism between 2010 and 2020, and the goals of theBiosphere reserve, i.e. sustainable societal development and a sustainable biosphere economy.The aim is to examine how key individuals in the project approach sustainable developmentand economic growth, representing the two main interests in the area. Examining the state ofthe two interests the following examples are used: the position of sustainable development inregard to economic growth, the opportunities and challenges in the area and unity concerningthe goals of the tourism development in the region. The study is conducted through qualitativeinterviews with key individuals and a descriptive document analysis of the most importantpolicy documents.

The aim of this study is to examine how zodiac signs are depicted through social interactions from an identity perspective and if zodiac signs can be seen as a form of divination. Our method was based on the answers of seven informants (six interviews in total), all of whom were interested in astrology with two of the informants having the title of astrologer by profession. After the implementation of Erving Goffman?s dramaturgical theory regarding identity and Jesper Fr?kj?r S?rensen?s divinatory perspective, we found evidence in the orrelation between zodiac signs and identity, along with astrology having little to no correlation with divination. The results show that although the majority of the informants were hesitant to the assertion that astrology can provide divinatory evidence, many of them still consumed and followed astrological advice based on prognosis.

This paper used a qualitative technique from a social scientific perspective, a model based on Hewitt and his theory of the self-concept. The purpose of this study was to investigate why some elite athletes experience troublesome periods after their career ending. Interviews were performed with five elite athletes with varying experiences after career ending. The length of the elite athlete careers vary between 7 to 17 years. Two groups were made based upon experiences after career ending.

Abstract  The development and onset of diseases such as cardiovascular disease (CVD) and Type 2 diabetes are closely linked to genetics and lifestyle factors including physical activity and diet. A cluster of metabolic disorders called the metabolic syndrome (MetS) is a high-risk factor in developing these diseases. Acording to the International diabetes institute, one fourth of the worlds adult population has MetS. These individuals are twice as likely to die from CVDs compared to individuals without MetS. Physical activity (PA) and exercise has been shown to provide a number of positive effects that are considered to reduce the risk of developing sickness and premature mortality among both men and women of all ages, independent of other risk factors.

Right now a major generational change is taking place within the banking sector. The new generation entering the labor market is often referred to as generation Y and it consists of individuals born between 1980 and 1995. Previous research has shown that the banking industry as a whole put a widespread emphasis on monetary incentives within the reward system. At the same time several studies highlight that individuals from generation Y are rather motivated by primarily non-monetary incentives.The aim of this dissertation is to explain how various monetary and non-monetary incentives affect the motivation of bank employees from generation Y. A positivistic research philosophy has been used with a deductive approach and a quantitative research method.This study indicates that bank employees from generation Y are motivated by retirement savings as well as a personal mentor or chief who draws attention to their development.

The study focuses on mapping how well prepared the counties in the west region of Sweden is in case of restructuring. The study explores what kind of activities and routines that contributes to prepare the organization for restructuring. The study also aims to investigate the effect of precedent restructuring, and if the counties who experienced restructuring are more prepared than others.The research within the field of restructuring characterizes of an evaluating nature and the focus has been after the restructuring occurred. There have also been a lot of studies of the negative consequences on individual and organizational level. Since downsizing is a frequently used method by management despite its consequences is it important to investigate how organizations can learn and thereby be more prepared for restructuring.

Recent studies show that the knowledge in and understanding of science, technology andmathematics of Swedish junior high school and high school students is decreasing. As a resultof this the Swedish government has initialized several studies, research and reforms. One ofthe theories for teaching that today is seen as effective is the socio-cultural perspective and itsdescendants, including scientific inquiry. Using the pedagogy of the socio-cultural perspectivefour assignments regarding the human body was constructed for junior high school studentsattending summer research school in the summer of 2008, hosted by AstraZeneca. Theassignments follow a structure (goal of assignment, preparations, experiment and follow-up)inspired by the concept of NTA ? Naturvetenskap och Teknik för Alla (Science andTechnology for everyone).