Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

Approximately 4000-5000 hectares, of SCA´s forest land area in Västerbotten, are in need of pre-commercial thinning (PCT) every year. Within the management district, the areas annually treated with PCT must increase, in order to decrease the area with an urgent need for PCT. This can be done by employing more forest workers or entrepreneurs, by mechanized PCT or by an extended season for PCT. Positive experiences from a private forest owner, who started to carry out PCT when the first snow came and then continued for several months, gave an idea to investigate the possibilities to prolong the season of PCT. The purpose of this experiment was to compare PCT carried out when there was snow on the ground with PCT performed when there was no snow on the ground.

The purpose of the thesis is to describe how environmental compensation is carried through when it comes to exploitation of Natura 2000. The thesis also relates to the three theories of planning synoptic, advocacy and transactive. Three cases of environmental compensation have been studied from three different countries where an exploitation of the Natura 2000 is done. Sweden, Germany and the Netherlands have all been working with environmental impact assessments as a demand to be able to carry through their projects. The projects concern the development of a railway track, an industry and a port which all have been approved by the EU-commission to carry on because of socioeconomic reasons.

The use of hallucinogenic plants has throughout human history been used for religiouspurposes, in order to induce mystical states of mind, often interpreted as meeting with godsand spirits. In recent years, this practice has been taken up by people interested in theexploration of their psyche and spiritual side. This group of people, referred to as?psychonauts?, communicate with each other through internet based forum, where theyshare their experiences in so called ?trip reports?. The aim of this study was to see whatrole psychedelic drugs can play when used in a spiritual/religious context, and whetherthese sorts of mystical states of mind could tell us about more traditional mysticalexperiences.

Background: Sweden is a country where vitamin D deficiency seems to be common, partly because of its geographical position, which reduces the availability of UVB radiation, but also that people avoid sunlight due to increased skin cancer risk. Research shows that vitamin D plays an important role in the prevention of many diseases such as cancer as well as autoimmune and neuropsychiatric diseases.Vitamin D is a fat soluble pre-hormone and a collective name for closely related compounds which act as hormones after undergoing a transformation in the body.Humans can utilize vitamin D through diet and produce it in the body by exposing the skin to the sun. Previous observational studies and epidemiological studies have established a hypothesis that there seems to be an association between vitamin D supplementation and reduction of depressive symptoms.Objective: The aim of this study was to investigate if vitamin D supplements may decrease depressive symptoms.Methods: This work is organized as a literature review and article search is made in the database PubMed in January 2012. Keywords used were ?vitamin D and depression? and inclusion criteria were: randomized clinical trials, be conducted on humans, written in English.

 The main purpose is to investigate the main fea-tures of the discourse in the social medias about the legal view on cimes and criminals.                                                The special questions that are investigated are:1)    What specific features characterize the discourse in the social medias?2)    What are the legal restrictions for the freedom of speech on the Internet?3)    What attitudes can you find among lawyers towards the discourse in the social medias?4)    Are there grounds for presuming that the discourse in the social medias can effect the judgement in a special case?         .

Introduction: We are facing an aging population, which means that the incidence of age related diseases, such as Alzheimer's disease, are expected to increase. In the current situation there is no cure for the disease, whereupon it is important to develop preventive strategies. Objective: To examine the association between Alzheimer's disease and physical activity. Method: A systematic literature search was done to identify the current state of knowledge from the year 2006 onwards. The reason for this limitation was that the SBU commissioned a systematic literature review in 2006, where the relationship between physical activity and Alzheimer's disease could not be determined.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

In the last decades the Swedish labor market has been characterized by a stereotype perception on women?s role and position on the market. The perception speaks of the characteristics of female leadership as being less qualified causing the gaps between the two genders to transform into a gender segregated society. The historically slow progress has limited the career opportunities for women to reach top management. However the increasing discussions during the 21st century on how to reduce the gender differences in the labor market has made it more acceptable with women on higher positions.

Today there is still irrelevant pay differential in society. In Sweden in 2010, the average pay differential was 15,4 percent between the sexes. Only 0,8 percent better than EU:s average.In Sweden the individual salaries increasingly have begun to characterize the Swedish labor market. Based on this, the aim of this study is to highlight the issue of equal pay between men and women from the perspective of individual salary. This would also been doing with a background in the regulatory environment of equal pay.When it comes to equality between women and men it is the area of labor law in EU who is the most developed and in Sweden this is the area who is most affected by EU law.

IDCT (Inverse Discrete Cosine Transform) is a common algorithm being used with image and sound decompression. The algorithm is a Fourier related transform which can occur in many different types like, one-dimensional, two-dimensional, three-dimensional and many more.The goal with this thesis is to create a fast and low effect version of two-dimensional IDCT algorithm, where techniques as multiple-constant multiplication and subexpression sharing plus bit-serial and bit-parallel arithmetic are used.The result is a hardware implementation with power consumption at 19,56 mW..

Severe floods caused by heavy autumn rains in year 2000 raised the question whether measures to reduce the damage from high water levels, in the area surrounding lake Glafsfjorden and along the river Byälven down to lake Vänern, are possible. One option is to reduce flow resistance along the river and thereby lower the maximum water level a given inflow would cause. Good knowledge of hydraulic and hydrological conditions is necessary in order to estimate the effect of such flow-reducing measures. In order to quantify such effect a 1-dimensional hydraulic flow model has been set up for the river Byälven using the software package MIKE 11. The model is more detailed, especially concerning topography and bathymetry, than earlier models used for studies of the river.

BackgroundThis paper is based on an issue raised by the organization Energigas Sverige, which together with the Ministry of Finance has posed the question about the fiscal impact of an increase in biogas production. Since the fiscal effects of an increased biogas production are both positive and negative, due to reduced use of fossil fuels, we want to investigate this further.PurposeThe purpose is to describe and explain the obtained fiscal impacts of an increased biogas production and based on our problem: ?What are the obtained fiscal effects caused by an increase in biogas production?? we could see the following fiscal effects: positive impact on employment, increased revenues of social security contributions and income taxes, reduced unemployment costs and reduced tax revenues on fossil fuels. These effects are summarized in a negative tax revenue of 2,6 billion SEK. Along the summarized negative effect we also accepted one of the two prepared hypotheses, which stated that an increase in biogas production leads to a negative fiscal impact. Design/Methodology/ApproachWe have chosen to work from an Anglo-Saxon scientific tradition and furthermore, we have a positivistic approach when we want to explain the relationship between cause and effect of an increase in biogas production and the following fiscal impacts.

Inbreeding, the mating of related individuals, has been the one dominating breeding strategy for dog breeders during the last 200 years. However, its negative effects on fer-tility and other fitness traits, a phenomenon called inbreeding depression, have been ignored in the quest of perfect unity in conformation or performance. The purpose of this study was to test the hypotheses that litter size is reduced as a consequence of in-breeding, affected by both the inbreeding coefficient of the dam and the litter and that a rapid increase in the inbreeding coefficient affects litter size more than a slower rate. Data were collected from the Swedish Kennel Club registry of origin. Breeds included in the study were the Bernese Mountain Dog, the Cocker Spaniel, the Golden Retriever, the Rottweiler and the West Highland White Terrier.

Milkability or ease of milking, has higher importance today for Swedish dairy cattle producers after the introduction of milking parlours and automatic milking systems. Milkability is the cow?s ability to quickly milk out and be completely milked. There are several measures of milkability available. Today the farmer measures the traits subjectively in relation to the conformation scoring of the cow 30-270 days after her first calving.