The ?good girl? is today an accepted and widespread notion. It is delimited to young girls and women who are characterised to be, for example, ambitious, high performing, working too much and risks developing mental illnesses. In today?s society women are assumed to pursue their career alongside maintaining the main responsibility for the household and family.

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

The purpose of this study was to investigate the relationship between locus of control and behavior in a work group. The investigation was performed using two methods, self-report and observation, which were used in order to provide a description of how the individuals experienced their own behavior in a group context as well as of how they actually could be observed to behave. The 31 participants were divided into five groups. During the procedure each group received a task, which was to be discussed and solved by the group members together. Observations were carried out using IPA.

?Medicines are available in different forms and often have different types of compound components. More and more drugs are found on the market. This means that professionals who handle different medicines must have access to more and more information.The information available includes information about side effects, active substances, interactions and pill identification. You may want to access different information, depending on your profession.

The purpose of this study was to examine how students of the Human Resources and Labour Relations Programme evaluates work applications from Swedish and Somali women. 55 students participated in the study. The respondents were supposed to read a fictitious work and from that, judge four applications from four women where two had Swedish names and two had Somali names. The independent variables were the participants' gender, grade and university (between subject variables) as well as the applicant's name (Swedish vs. Somali) as the within-subject variable.

In this paper we take a look at digital applications to help the user with public transportation. The main goal was to evaluate the problem a user can face when aiming to use the public transportation system, and to create a application for Apple Iphone that can enhance and help the user, no matter if he is familiar with the local public transportation system, or if he is less familiar with it. The aim was that the user wouldnt need any previous knowledge to be able to use our application. We combined Location-Based Services with Realtime-travelinformation and trip planning to examine if this combination could make both of the two different user-groups satisfied. To understand the problematics a user faces when approaching the public transportation-scene, Scenario-Based Design is evaluated as a method to grasp this problem.

The purpose of this paper is to illustrate how librarians andteachers work together and with the help of other researchtry to understand what influences this cooperation. The studyis based on the following questions:1. These two professional groups have differentprofessional identities and work in two differentprofessional cultures. How does this affect theircooperation?2.

This bachelors thesis examines how av new musicfestival in Umea is communicated on thefestivals website and how the communication is beeing percepted by people who have boughttickets to the festival and people who have chosen not to. The material is based on qualitativeinterviews with theese people and a discourse analysis of the website. The methods beeingused in this thesis are discourse analysis and qualitative interviews. The interviews focuses ontwo groups, people who have bought tickets to the festival and the ones who has not. Theresults of the analysis shows that the website uxufestival.se communicates the vision of aunique festival who brings people together.

This essay is based on a qualitative study of Swedish high school students? discussions of rape. We have a socialconstructive perspective and use theories of gender and power. The purpose of the study is to acknowledge teenagers? views of rape, sexual relationships and the law.

The purpose of this paper is to investigate segregation from an accommodation perspective. The essay questions how the residents of Ronna feel about their neighborhood and what they think of other people's views of their area. Our purpose is to conduct a qualitative study of whether or not individuals experience residential segregation in Ronna. The essay is based on qualitative interviews, which were conducted with five people who have lived in Ronna for at least five years and who define themselves as Assyrians/Syrians.To analyze our empirical data, we have used two theoretical perspectives. One by Westin and Elias & Scotson, which is the theory about social groups - established and outsiders.

The purpose of this study was to investigate the relationship between Health Locus of Control, Exercise habits, Food habits and Self-esteem (Personal self and Physical self) between two groups of student teachers at a university in the south of Sweden. Is health such as exercise, eating and self-esteem something that is controlled by internal or external factors? Student teachers that participated in Physical and Health programme and student teachers that participeted in other programme were investigeted. The participants (N = 160) answered the questionnaire. The Health Locus of Control scale and Tennessee Self-Concept Scale were used.

This study examines whether the policy breadth and the alternatives in European politics affect variations in voter turnout between member states in elections to the European Union Parliament.The theoretical approach assumes that; a larger political polarization, an increase in EU-skeptical parties and a greater voting mobilization among groups with less means results in higher voter turnout figures. The study also consider four other variables; whether the election is held on weekends or weekdays, whether elections coincide with other national elections, whether a country has held the presidential of the EU during or the immediate term prior to the election and finally the turnout figures from national elections.The research design is based upon a quantitative analysis using data from EP elections, national elections and databases from the European Elections Studies (EES). Study unit is twelve member-state countries and their four latest EP elections (1994, 1999, 2004 and 2009). The selected member-states origin from the EU-15 excluding Belgium, Greece and Luxembourg due to their compulsory voting laws.The study found relationships between higher turnout figures in EP-elections and increase in EU-skeptical parties, greater mobilization among groups with less means, elections held on weekends, elections coinciding with other, national elections and an increase in voter figures in national elections..

The aim of this study is to establish an understanding of how the concept educational materials can be interpreted, as well as to investigate how teachers describe their use of educational materials. The focus of this study is the subject ?Sign Language for the hearing?, at the upper secondary level. We, the authors of this essay, both have a great personal interest in this language. Swedish Sign Language is the sign language mainly used in Sweden.

The purpose of this thesis was to investigate whether accounting quality is a priced factor by investors. The event studied is the release of year-end result and the release of the annual report. To assess accounting quality a sample of 30 companies listed on the Stockholm Stock Exchange during 2003 to 2007 are studied. We assess accounting quality by the absolute size of discretionary accruals using the modified Jones model developed by Dechow et al. (1995).

Background: The women who were called in for further examinations after a breast screening had all their examinations and test during one day. This organization has been conducted since 1993 in this clinic, but has not previously been evaluated. Aim: The aim of this study was to investigate the patients? experiences of the organization, in a radiologic breastcancer clinic, where all the examinations and the test-results were given at the same day. Method: An empirical quantitative study was performed.