AbstractA general store is a grocery store that is located in the countryside. In today's modern society, it is difficult for general stores to compete with the supermarkets and discounters in terms of price and supply. The purpose of this thesis is to create an understanding of both the rural merchants and its customers? perspective on a well-­?functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers? needs and identify key elements of a well-­?functioning general store.

En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..

We have a business proposal. Instead of the consumers visit the country side in order to purshase we are interested in starting a shop with only regional produced products in the city. We have our base in a part of Sweden called Östergötland, therefore we have investigated the market for such a store in Östergötlands biggest city, called Linköping. The conclusion is that the store must sell food produced in the region. Another conlusion is that the store must be located near a bigger supermarket. Our main selling points are quality and that the food is produced in the near region.

The purpose of this study was to investigate the connection between store layout and how it affects us as shoppers. We formed our research questions based on literature. The study was based on observations of shoppers without their knowing they were observed. We didn?t tell shoppers since the science of shopping says that shoppers pattern of movement is something that?s subconscious and if the shoppers had known it would have affected the result of the study.

Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012.

It has been found that customers in the home market perceive the retailer?s store image more positively than customers in the host market, even though this study has found that theretailer?s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA?smanagement and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers.

The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Arbetsbelastningen för föraren i en engreppsskördare är stor. Vid aptering måste föraren fokusera om blicken för att läsa av information från en Head-Down Display (HDD) samtidigt som föraren måste ha kontroll på kranspetsen vilket bidrar till arbetsbelastningen.Syftet med projektet var att undersöka om arbetsbelastningen i engreppsskördare reducerades med Head-Up Display (HUD) under aptering. Först testades fyra HUD-gränssnitt i en simulator, därefter omarbetades gränssnitten innan de slutligen testades i en engreppsskördare i fält. En HUD-demonstrator utvecklades för detta ändamål.Resultatet visade att arbetsbelastningen samt apteringstiderna minskade i simulatortestet med HUD jämfört med HDD. I fältstudien förblev arbetsbelastningen oförändrad men apteringstiderna minskade.Att arbetsbelastningen minskade med HUD jämfört med HDD kan bero på att HUD är bättre än HDD och/eller att konceptens gränssnitt är effektivare att arbeta med än Valmet Maxi gränssnittet.En HUD-demonstrator som fungerar under ljusstarka förhållanden och som tål påfrestningarna i en skördare borde utvecklas för vidare tester..

Detta ingenjörsarbete är utfört hos Syntronic Research and Development AB i Gävle och går ut på att undersöka möjligheten att separera en display-modul från sin styrande processor-krets samt att skapa ett generellt gränssnitt för att möjliggöra ett enkelt utbyte av display-moduler. Detta har genomförts genom att konstruera en prototyp, baserad på en så kallad serializer / deserializer-lösning.En förstudie har genomförts där lämpliga komponener valts ut för uppgiften och olika lösningar vägts mot varandra. En prototyp har sedan konstruerats, mönsterkort har tillverkats men tyvärr inte monterats (på grund av ett logistiskt missöde). Resultatet är, förutom ovan nämnda begränsning, en prototyp som väl uppfyller de specifikationer som anges i uppdragsbeskrivningen.Flera förslag till vidareutveckling presenteras som kan utöka funktionaliteten..

Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

Att presentera information i ett gränssnitt kan göras med ikoner, text eller med kombinationen ikoner och text. Vilket sätt är att föredra? Forskning visar att inget presentationssätt är att föredra framför något annat. Dessa studier är enbart utförda på stora displayer. Går resultaten att applicera på små displayer? Syftet med detta examensarbete är att påvisa att fördelarna med att använda ett ikonbaserat gränssnitt är fler för en liten display än för en stor display samt att ikoner är det optimala presentationsättet för en liten display.

The retail industry is complex and when it comes to the in-store environment conventional marketing tools seldom find their way. The impacts of in-store atmospherics on customers and the psychological impact the store environment has on their decision-making are rather remarkable. An in-store atmospheric that often is used in order to affect customers is music, in fact it is one of the in-store elements that has been investigated more carefully. Nevertheless, in spite several studies on music and its impact as an in-store atmospheric on customers, it is not yet obvious what applies. To bring some clarity on the subject this study is aspiring to explain what applies when it comes to playing music in grocery stores.

Purpose: The aim of this study is to inquire into the congruency of store image perceptions, projected by Ikea and Ilva, and how Danish and Swedish consumers perceive the aforementioned stores? images in their respective domestic market. Also, the aim sets out to evaluate the success of these stores? images on consumers and on transference to host markets. Further, the aim is to discern specific store image attributes captivating Swedish and Danish consumers.

The store manager can make great benefits of having an eye on how the staff works towards the customer, because the personnel is an important tool when competing with other stores. This paper is focusing on the part that relates to the staff in the store, which is one of the key tools in the competition for customers after the customer made it to the store. Many stores have guidelines which the staff should follow when they meet with customers. If the staff is too tightly controlled by these guidelines, customers can perceive the first encounter with the staff as artificial and as if the genuine friendliness does not exist. It is important that the staff looks at the individual customer and treat every customer in a personal way and that the staff can see the customer?s needs.

The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted interviews with the department managers, customer surveys and in-store observations.