The environmental situation is becoming increasingly critical. The energy sector and other industries have a big impact on our climate and the public is raising their voice for companies to admit their responsibility towards the environment and society. Companies engage in corporate social responsibility (CSR) and happily disclose their responsible performance in annual reports. But what messages are they conveying in their CSR-reporting, and what attitudes towards CSR can be found underneath the explicit content? The aim of this study is to discover which discourses exist in CSR-reports from Swedish energy companies, and how these discourses operate.

This essay was to investigate what self-image public libraries convey on Facebook and what image is received by the users, along with comparison of those. It was investigated if the received image corresponded with the users? previous image of public libraries. The method used was interviews with the Facebook administrators and surveys with the users. The theoretical framework was Kotler?s model for image creation.The research is mainly American and shows Facebook as an accepted marketing tool for libraries among students, but as not taken seriously by the library staff.

This study analyzes the discursive content of four history textbooks in order to demonstrate how national identities are formed and how they differ from each other. This was done through discourse analysis guided by social constructivism and John M. Hobson?s dichotomy of East and West. The study shows that textbooks mainly construct national identities in three ways; first by making a clear distinction between ?The Self? and ?The Other?, second by preserving a world order based on the notions of the invariant hegemony of the nation-state, and third by utilizing stereotype based dissimilarities in order to accentuate existing differences between nationalities. Implicit ideals and values in the historical discourse play an important part in the construction of identities; however sends a contradictory and ambiguous message.

The aim of this Master?s thesis is to examine how public librarians, including school librarians, express themselves about librarians in library journals. Questions asked in the study are: How is the knowledge, tasks and roles of librarians described? How do the librarians describe their own and others perceptions of librarians? Are there any contradictions in how the librarian profession is described and if so, what are they? 56 articles from three Swedish library journals, Biblioteksbladet, bis and DIK-forum in the period from 1990 to 2007, are analysed. The theory and method used is discourse analysis.

The aim of this master's thesis is to examine whether librarians working in public libraries see fiction as a source of knowledge, and what role this plays in the educational mission of the public library. This investigation, which consists of a literary study and an empirical section, shows that the concept of phronesis denotes practical wisdom and moral thinking, and that it can be applied to that form of knowledge to which reading can contribute. An important issue in this context is the reader's motivation to learn. The interviews show that librarians see literature as a source from which knowledge can be drawn. When they mediate literature, they believe that they are conveying something of value and they set great store in mediating literature which could have a not inconsiderable import to the borrowers.

Accounting has been critized for being one of the leading factors in the latest financial crisis. One of the primary problem areas was identified as delayed recogonition of losses on financial instruments. Consequently, a new impairment model is being developed and is to be namned expected loss model. The difference from the present model, incurred loss model, is that it takes losses into consideration on an much earlier level. Even though the model may be theoretically feasible, in practice it may implicate a number of issues.

AbstractThe purpose of this thesis is to examine if performing art is a good medium to convey human rights.To make this examination Riksteatern, The National Touring Theater of Sweden has been used as anexample. To bring more depth to the thesis and to be able to answer whether performing art is agood medium to convey human rights Riksteatern´s work with human rights has been examined andalso what kind of responsibility Riksteatern think they have to communicate human rights. Toanswer the questions the thesis have investigated Riksteaterns policy documents, webpage, differentprojects and performing arts performances. Moreover interviews with five employees at Riksteaternhas also been used to answer the questions. Different theories regarding theater, culture and learninghave been used to highlight what purpose art and culture has and to see what kind of qualitiesperforming arts has when it comes to convey human rights.

Title The User Created Fire ? Risks and Opportunities with Crisis Communication in Social Network SitesAuthor Charbel SaderCourse Master Thesis in Media? and Communication Studies, Department of Journalism and Communication, University of GothenburgSemester Spring semester of 2013Tutor Nicklas HåkanssonNumberof pages 75Purpose To find a deeper understanding of the digital media?s role in Swedish society in relation to crisis communication.Method Qualitative approach using focus group interviewsMaterial Semi structured focus group interviews with a total of 18 participants in five groups. The focus group sessions were made during February, March and April 2012.Main results The main findings in this study are that users expect the communication flow in social network sites (SNS) during a crisis is to be a shortcut to information without a detour through organizations or traditional media. Although we find personal gratification, like interpersonal communication, quick information and sharing feelings and experience with others by using SNS during a crisis, users also tend to be hesitant about the credibility of the shared information. Alongside the user created content, we look to professional media experts and organizations as a guarantee for the veracity of the shared information.

What makes a Swede betake himself into the Chinese wilderness? How does the Rio Convention influence a plant collector? And who will crack the nut positioned 12 meters up in the crown of a tree? There are many secrets behind the act of collecting plants. In many regards, the documentation of the collection of plants for a Swedish purpose has been unsatisfactory. The focus of the publications is on what plant species that have been found rather than information on how these plants have been collected. Only few results of experimental cultivation are available. There is no doubt that there exists knowledge that has not been publicised yet.

The purpose of this study has been to find out what possibilities the journalists at the newspaper Aftonbladet have to live up to the proposed ideas and values that defines journalism, as well as how these values are presented to the readers. With this as a starting-point we have studied what kind of society Aftonbladet presents to its readers as well as how this society is supposed to work and also what it`s like. To be able to answer this question we have first researched through theories and earlier studies, literature about journalism, media science, semiotics, history and laws. With the help of the investigation we found fitting tools to perform the analysis. With the theory as groundwork we have, through the qualitative approach analyzed seven news articles from seven Aftonbladet newspapers during one week.Our study shows that the Afonbladet?s journalists have not been able to present occurrences in society in a correct and impartial manner - because they exaggerate insignificant details and neglect to show real attention to serious societal structures by using sensationalism, dramatization and a very superficial approach to the stories that they are conveying.

Concrete is one of the world?s most common construction materials and is composed of 70-80 % stone material. Today crushed stone is used as aggregate in concrete in order to replace natural aggregates due to strong environmental reasons. Stone crushing yields flaky material and in this thesis studies are made on the flaky particle shape and how it influence properties of concrete such as workability, rheology and strength. The concrete recipes used in this thesis have fixed values, the only variable is the flakiness of the crushed stone.

This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with different corporate strategies. This segmentation is necessary because of the high exposure to competition, and a well-established brand could be a prerequisite for profitability.  In today?s market, IT has a major impact on the clothing business.

The Swedish working-class author Ivar Lo-Johansson (1901-1990) wrote a collection of one hundred short stories between the years 1968-1972. His other productions, generally speaking, have partially different social reform purposes, but, according to himself, these short stories were written with the intention to be totally free of tendencies (even though he himself doubted that he succeeded with this).During the same period that these short stories were published, the Swedish social democrats were under the challenge of radical movements that, mainly on the radical left?s ideological foundation, had a relatively strong influence in Sweden, among other countries, from the mid 1960?s to the late 1970?s. Since Lo-Johansson mainly seemed to have supported the politics of the social democrats, the purpose of the investigation in this thesis has been to see if he ? in the three short stories: Vikingakärlek (1970), Rikslögnaren (1971) and Ansgars resa till Sverige (1972) ? is conveying an ideological use of history and basic political values that were used by the social democratic party during this time period.

The Swedish working-class author Ivar Lo-Johansson (1901-1990) wrote a collection of one hundred short stories between the years 1968-1972. His other productions, generally speaking, have partially different social reform purposes, but, according to himself, these short stories were written with the intention to be totally free of tendencies (even though he himself doubted that he succeeded with this).During the same period that these short stories were published, the Swedish social democrats were under the challenge of radical movements that, mainly on the radical left?s ideological foundation, had a relatively strong influence in Sweden, among other countries, from the mid 1960?s to the late 1970?s. Since Lo-Johansson mainly seemed to have supported the politics of the social democrats, the purpose of the investigation in this thesis has been to see if he ? in the three short stories: Vikingakärlek (1970), Rikslögnaren (1971) and Ansgars resa till Sverige (1972) ? is conveying an ideological use of history and basic political values that were used by the social democratic party during this time period.

The Swedish working-class author Ivar Lo-Johansson (1901-1990) wrote a collection of one hundred short stories between the years 1968-1972. His other productions, generally speaking, have partially different social reform purposes, but, according to himself, these short stories were written with the intention to be totally free of tendencies (even though he himself doubted that he succeeded with this).During the same period that these short stories were published, the Swedish social democrats were under the challenge of radical movements that, mainly on the radical left?s ideological foundation, had a relatively strong influence in Sweden, among other countries, from the mid 1960?s to the late 1970?s. Since Lo-Johansson mainly seemed to have supported the politics of the social democrats, the purpose of the investigation in this thesis has been to see if he ? in the three short stories: Vikingakärlek (1970), Rikslögnaren (1971) and Ansgars resa till Sverige (1972) ? is conveying an ideological use of history and basic political values that were used by the social democratic party during this time period.