Uppsatsen berör det allt vanligare begreppet CSR (Corporate Social Responsilitility), det vill säga företags samhällsansvar. Genom att uppmärksamma trender och studenters intresseområden kan företag öka sin attraktivitet i sitt arbetsgivarvarumärke, Employer Brand. Syftet med uppsatsen är att undersöka hur företag kan implementera information om sitt CSR-arbete i Employer Branding-strategin för att på så vis öka sin attraktionskraft gentemot studenter.I studien studeras tre företag; EY, Accenture och Sweco. Företagens Employer Branding-strategi och CSR-arbete beskrivs och redovisas översiktligt. Vidare kartläggs hur företagen väljer att kommunicera ut det CSR-arbete de bedriver gentemot studenter och andra intressenter.

This thesis deals with questions about competences and qualities that librarians inpublic libraries find that they need to be qualified suppliers of literature (books andmagazines).Our aim is to problematize the competence of the profession in relation to promotingliterature, knowledge in literature and reading habits. We want to know what librariansthemselves think about their own competences when it comes to supplying andpromoting literature. Does it have to be a leisure interest or do they get the possibility toread during working hours?What do librarians think it means to be a qualified promotor of literature and how dothey acquire the right competence? Do they believe that their competence correspondswith the occupational requirements? How much of their knowledge about literature andpromoting literature comes from personal interest and commitment?We primarily used the theories about competence by Per-Erik Ellström. One of thetheories is the one of implicit and explicit knowledge.

A new curriculum, Lgr11, was introduced in Sweden during the Autumn Semester 2011. My aim in this paper is to investigate whether an integrated and interdisciplinary approach is possible within this new Swedish curriculum.Firstly, I will describe the approach to integration and interdisciplinary work used in the new Swedish curriculum. Secondly, I will analyze whether the curriculum allows for an integrated and interdisciplinary work.The method used in this paper is a qualitative textual analysis and analyzing the new curriculum´s approach to integration and interdisciplinary education has been the focus. The analysis has been based on the explicit and implicit basics of integration and interdisciplinary work in the curriculum.I assume theories of subject integration and curricula to come up with my results in the paper.To conclude, the results of my analysis of the curriculum show that an integrated and interdisciplinary approach is not only possible, but it is also each school Principal's responsibility as well as part of each teacher`s objective. The Principal's responsibility is to ensure that the integration and interdisciplinary approach is undertaken in school. The curriculum is clear that teachers should let their students work interdisciplinary as well as vary their methods of teaching.

The subject of this master thesis is the school library and how we find its potential unutilized. We look at this problem in connection to the democratic assignment that the Swedish school has. The purpose is to elucidate what the democratic assignment consists of and to establish the role that the school library ought to have in this assignment. To describe the democratic assignment we examine and interpret the documents that regulate school and library activities today, including UNESCO/IFLA School Library Manifesto and United Nations Convention on the Rights of the Child. We use critical ideology analysis because we consider democracy to be a sort of ideology and have a critical view of how the school library is used or rather not used in school.

The purpose of this study was to examine in depth and analyze how and on what basis selection of guests managed by doormen primarily in an exclusive bistro in Stockholm. Qualitative methods in the form of personal interviews with door staff and participant observations were made. Interviews with doormen who work at two other similar places have also been carried out in order to find the differences and similarities in the selection process. To connect the results in a scientific way, we have mainly used Pierre Bourdieu's theories of capital forms and the field, and Göran Ahrne and Apostolis Papakostas organization theories. Previous research related to the phenomenon of selection in one way or another, along with the overarching theories, are used to answer the questions and purpose of this study.

Syftet med arbetet är att undersöka om det finns en tydlig koppling mellan grammatik och kommunikativa färdigheter i två läromedel för moderna språk i skolår 9, ett i franska och ett i tyska. Metoden som vi använder är alltså en komparativ textundersökning av två brukstexter. För att nå svar på våra frågeställningar har vi format våra egna variabler med förankring i aktuell språkinlärningsforskning som utgångspunkt för vår textanalys. Resultaten visar att det finns en tydlig koppling mellan grammatik och kommunikation i båda läromedlen, men att övningarna i för stor utsträckning är inriktade på styrning och reproduktion. Båda läromedlen följer aktuell forskning kring språkinlärning, men det i franska tenderar i något större utsträckning att använda målspråket som arbetsspråk samt tillämpar ett induktivt arbetssätt för grammatikinlärning. Detta är mindre tydligt i läromedlet i tyska som arbetar deduktivt och kontrastivt samt med svenska som arbetsspråk.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Som sociala varelser är vi människor ständigt i rörelse och utsätts för nya intryck. Mentala föreställningar om omvärlden hjälper till att spara tid och energi istället för att processa samma information om igen. Detta leder till kategoriseringar, stereotyper och i förlängningen fördomar. Denna undersökning har sökt kartlägga en grupp bestående av 23 rekryterare och deras attityder gentemot kandidater av annan etnisk bakgrund. Attityderna har mätts dels genom att de fått genomföra Implicit Association Test (IAT) samt även fyllt i en enkät.

This thesis examines the Swedish Democrats relationship to an islamophobic worldview. The party developed from the racist party Bevara Sverige Svenskt (Keep Sweden Swedish) and is today the third largest party in Sweden, which gives them a powerful position in the society. It is therefore important to investigate their view on minorities, and in this case Muslims. In this thesis I examine the Swedish Democrat?s material during the election campaign the years of 2006, 2010 and 2014 using Ernesto Laclau?s and Chantal Mouffe?s discourse theory.

AbstractKnowledge is today usually used as a way to compete in todays working life. It has become a fashionable concept and is used without a purpose. Both Plato and Aristotle used knowledge as a concept and Plato foremost acknowledged the theoretical aspect of knowledge and called it episteme. The practical aspect of knowledge was by Aristotle called techne. Today there are several concepts that describe the practical and theoretical aspect of knowledge.

The study is a qualitative survey with the purpose to through interviews with Employment Office social workers examine their perception of possibilities and obstacles in the employment market for immigrants. This purpose is specified through two specific problems; how are cultural and ethnic affiliations portrayed in relation to what is perceived as Swedish in the communication with Employment Office social workers and whether they reckon that the specifications in the employment market are pragmatically or normatively motivated. The materials are presented using a social constructivist perspective and in relation to previously conducted research and our chosen theory. The results are presented and analyzed in themes. The main conclusions drawn from the interviews are that it primarily is the individual prerequisites that are central, but that structural factors also affect the entry into the employment market.

I denna uppsats presenteras en studie med syftet att undersöka hur ett fåtal lärare som undervisar i svenska jobbar med texttyper i skrivundervisning samt hur dessa lärare skapar en språklig miljö som främjar alla elevers lärande. Uppsatsen vill dessutom utreda hur de medverkande svensklärarna stöttar andraspråkselevers språk- och kunskapsutveckling och om lärarna använder sig av en explicit undervisning när de undervisar i texttyper. Slutsatsen visar att undersökningens lärare använder sig av en ?traditionell? undervisning som verkar fokusera på erfarenheter som elever med majoritetsbakgrund har. De begrepp och termer som läraren antar är nya eller okända för eleverna förklaras i klass, dock är lärarna medvetna om att somliga andraspråkselever inte har förstått dessa.

Uppsatsens syfte är att analysera om det finns en medvetenhet om regional identitet och image inom regionen Satakunta, samt om åsikterna om utformningen av den regionala identiteten och imagen är konkretiserade, eller inte. Utifrån en studie av Jazzmusikfestivalen i Björneborg undersöks detta. I och med det diskuterar författaren huruvida evenemang har en roll i skapandet av en attraktiv och konkurrenskraftig region. Syftet är också att undersöka om det finns samarbeten i regionen för att göra den attraktiv och konkurrenskraftig. För att få svar på syftet har författaren använt sig av primärdata i form av intervjuer med representanter från Björneborgs stad, Björneborg turistbyrå, Landskapsförbundet, Satakunta Tourist och Björneborg Jazzmusikfestival.

It is important that the language in textbooks for foreign language learners reflects the language that the learners would encounter in real life. For this reason, the presence of the thousand most common nouns in two Swedish textbooks in Spanish for upper secondary school is observed in this study. Furthermore, this study aims to examine how these nouns occur in order to determine if their pattern of occurence favours the learning and consolidation of words. The main materials that have been used are A Frequency Dictionary of Spanish by Davies (2006) and the word search program available in the digital versions of the textbooks. The results show that the presence of the thousand most common Spanish nouns does reflect the frequency information presented in the frequency dictionary but not all thousand nouns are included.

In the essay, the view of mistakes and disciplinary sanctions within the military aviation and health and medical service, are compared. The comparison shows that military aviation and health and medical service could have several points in common on how mistakes may occur, but that the present view of mistakes is different betwen the sectors. The view of mistakes and disciplinary sanctions is explicit within military aviation, and is based on a clear ideology on how mistakes occur, which is characterised of a systematic approach. Within health and medical service, an explicit and unequivocal ideology on how mistakes occur is missing, but, however, there are implicit ideas about infallibility and perfection. The comparison indicates that the view of mistakes is also, possibly directed by a bureaucratic model (instead of an ideology on mistakes), which aims to legitimacy, but that this may happen on the expense of not taking surrounding circumstances into consideration.