This study investigates how consumer attitudes toward a company are affected by the company?s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ?Max? provides the empirical setting. The theoretical framework for the study is based on Vanhamme and Grobben?s (2009) model regarding CSR?s effect on a company?s reputation, which is connected to perceptions? effect on attitude based on Fishbein and Ajzen?s (1975) theory.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

Syftet med det här arbetet var att gestalta fem olika känslor inom genren symphonic metal. Därigenom ville jag avgöra vilka verktyg jag kunde ha nytta av i framtiden för att gestalta känslor musikaliskt och vilka skillnader som finns mellan att gestalta olika känslor. För att göra detta använde jag mig av referenslyssning av tio låtar plus några orkestrala stycken per känsla. Resultatet av lyssningen, tillsammans med olika låtskrivningstekniker, litteratur, Kirnbergers intervallkaraktäristik och Matthesons tonartskaraktäristik, användes till att skriva och arrangera mina fem låtar. Resultatet blev att jag hade lyckats skildra känslorna bra med den metod jag hade använt, men att intervallkaraktäristiken och tonartskaraktäristiken var onödiga; det skulle räcka med mina kunskaper som jag hade förvärvat under utbildningen, referenslyssning och min känsla som låtskrivare. Jag kunde inte heller urskilja några skillnader mellan att gestalta de olika känslorna; metoden var universellt tillämplig..

In order to rescue a distressed submarine crew, the Swedish Navy is able to use a deep submergence rescue vehicle, DSRV. This mini submarine ascends, docks to the downed submarine and picks up the whole crew. The submarine rescue ship HMS Belos has a special crane located in the aft of the ship to lift the surfaced DSRV aboard, which then docks on to the on board pressure chambers located below deck. During inspections the aforementioned crane has shown to have problems with cracks in the structure, most of them located in the bolted joint between the top part of the crane and the two leg parts. A simulation of the forces acting on the structure in heavy sea condition was conducted; these values were then used as input values in a Finite Element Method, FEM, analysis of the joint.

IT och logistik är två områden i ständig utveckling. IT har skapat helt nya förutsättningarför planering och effektivisering inom logistiken. I dagens samhälle är en välutveckladkommunikation avgörande för effektiv logistik. IT har även möjliggjort nyaorganisationsstrukturer i form av supply chain management och outsourcing medtredjepartslogistiker. För en tredjepartslogistiker kan det vara avgörande att kunna arbetaeffektivt med både material- och informationsflöden.

Destination branding is becoming increasingly acknowledged by regions working with tourism. Underlying is the fragmented web of actors in the supply chain of which the tourism product consists of. The main purpose of our thesis was, from a management perspective, to gain an understanding and describing how a network and the actors within it can build a consistent brand. We therefore chose to make a case study research on The Kingdom of Chrystal, or Glasriket, which is one of the most famous tourist destinations in Sweden. Our research is based on theoretical and empirical data.

It is important that the current urine separating systems are evaluated to allow improvements to be made and consequently increase their future propagation. In order to increase the knowledge about urine separating systems this study was made. It included, among other things, measurements of amounts of urine as well as of the composition of urine collected at Nytorgsgatan 4 in the city of Hallsberg. The study was increased after an inquiry that also included the district of Understenshöjden in the city of Stockholm. In the inquiry, the users were asked questions about odour, cleaning of toilets and occurrence of blockages in the urine water locks etc.

This thesis is a critical discourse analysis of the vision of Malmös contemporary urban development. By analysing official documents produced by Malmö municipality our aim is to make discursive and sociolcultural practices in the constitution and construction of the city visible and problematicize them. To do so we use critical discourse analysis and theories on Urban Studies. Malmö is a city historically labeld as a ?labour- city?, with heavy industry as its main labourmarket.

This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special regards to disruptive technology, and the film festival's unique resources are linked to industry structure. It is shown that relationships between actors and across sectors are crucial features of the film industry, and hence a network perspective is added to the theoretical framework. Barriers to entry are shown to be relatively low in all sectors except the cinema market, and it is proposed that film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the emergence of strategic openings in destabilized networks..

The manufactory industry, due to decline in profit margins, is seeking new business opportunities by moving towards servitization and value-adding services in after-sales. We have therefore conducted a case study to investigate a manufacturing company in their current transformation towards servitization. By studying the management perspective, we aimed to understand how Information Technology, by adding value, could play a role in the transformation process. This study shows that information technology can take an integrating role, by supporting new value-adding services to provider and customer, as well as a co-creating role, where both provider and customer benefits by learning from each other, in the changing work process initiated by new services. The study has also shown that Information Technology, together with organization, information and people, are crucial components in the manufactory industry?s transformation towards servitization.  Furthermore, the study has also shown that the value chain has the potential to drastically change due to the value-adding that the information technology brings to the progress of servitization..

This thesis serves to examine how manufacturing SMEs consider outsourcing. Furthermore, we aim to identify the main characteristics and patterns for these types of companies that can explain their rationale in such a decision. The chosen method for this thesis is abduction and selected research approach is multiple case studies. Seven case studies have been conducted at EAB AB, Esbe AB, Hörle Automatic AB, Pelly Industri AB, SGV Industrier AB, Swede-Wheel AB and Wulkan AB. Our findings have illustrated that although traditional outsourcing theory provides a good platform for explaining the rationale behind outsourcing decisions in SMEs, we have identified additional considerations that SMEs, operating as 2, 3 or 4-tier suppliers towards OEM-corporations, make.

Denna studie handlar om storbankernas interna värdeskapande processer med de anställda för att kunna skapa lojala kunder. Fokus ligger på just den interna marknadsföringen då denna måste vara effektiv för att den externa marknadsföringen ska bli framgångsrik. Ambitionen med undersökningen är att analysera vilka marknadsföringsstrategier de traditionella storbankerna bör använda sig av för att skapa lojala kunder. Detta krävs då den svenska bankmarknaden idag karaktäriseras av en mättad marknad. Konkurrensen är hård på grund av att både mindre svenska nischbanker och nya utländska aktörer försöker ta storbankernas marknadsandelar.För att storbankerna ska kunna skapa lojala kunder måste de få dem hög involverade.

This master's thesis focuses on the development of a strategy for aninformation service in the area of digitization of cultural heritage andresearch, with a web based platform as implementation of the strategy. Viathe platform, digital collections and research are presented and shared.Services around the platform are provided. Support activities comprise thewhole chain of digitization, from digitization to archival of the digitizedobjects. The information service aims for a new approach to combine ICT andestablished research; research and industrial practice were combined andcooperation of participants from various backgrounds was enabled. Thestrategy and organization of such information service was described using a?quality management system?, standard ISO 9001.

Our purpose with this essay was to make a comparative study of the methadone programme in Sweden versus Denmark. We wanted to examine the issue by illustrating the historical and recent development of the drug political policy and the growth of the methadone programme in both countries.We chose to work with the following questions:1. What differences occur in the methadone programme if you compare the same in Denmark and Sweden? 2. How is the respective methadone programmes designed? 3.